DIY Content Creator (Arts & Crafts)

Youtooz; Toronto; Hybrid; CAD 40,000 - 60,000; Full time

Job summary

A vibrant consumer brand located in Toronto seeks a creative Content Creator to design engaging promotional content for collectibles. The role focuses on creating sets for filming and editing videos, staying up to date with pop culture and trends. The ideal candidate has DIY experience, strong communication skills, and proficiency in content creation tools. Join a dynamic team passionate about internet culture and toys.

Qualifications

• Proficient in video editing software and tools.
• Experience in creating engaging content for social media.
• Knowledge of current pop culture and trends.

Responsibilities

• Create and edit promotional videos and lifestyle content.
• Design sets for filming Youtooz content.
• Manage video production schedules.

Skills

DIY experience

Shooting vertical content

Organizational skills

Short form video experience

Excellent communication

Interest in pop culture

Tools

iMovie

Adobe Premiere Rush

Google Sheets

Job description

Youtooz turns the joy of internet culture into amazing products that people love. We create high-quality collectibles for the heroes and role models of the internet - memes, content creators, music artists, licensed IPs, and more. Our mission is to bring to life the most memorable moments and personalities that bring you joy, to proudly display on your desk at work, your shelf in your bedroom, or even in your living room for everyone to see.

Since our launch in 2019, we’ve released thousands of unique products and have built an amazing community of creators, artists and fans that continue to drive our mission forward. We believe that together, we can create joy in anything.

About the role

This role will be responsible for creating lifestyle and promotional content for Youtooz products with a focus on arts and crafts type content, such as building scenes/dioramas or DIY videos with paper backgrounds/outfits. Youtooz products are social at core and we create hundreds of content pieces monthly to showcase new launches or bring to life memorable moments. Across TikTok, reels, YouTube shorts and other short form platforms our best performing content features Youtooz front and center. You will be creating this content - from inception to making sets to shooting and posting.

Responsibilities

• Create and edit promotional videos, stills and lifestyle content of Youtooz products using the sets.
• Create ‘sets’ to film Youtooz content within, including sketching backgrounds on paper, making outfits or displays that highlight memes and moments related to characters.
• Stay up to date with pop culture, relevant social trends and viral memes.
• Manage a video production schedule to align content with key dates of new releases, anniversaries and other tentpole timing.

Requirements

• DIY experience in making miniature sets, outfits, displays and other small-scale arts & crafts
• Proficient in shooting vertical content on iPhone using TikTok’s in-app editor, iMovie, Adobe Premiere Rush/Adobe Suite or other comparable editing softwares
• A love of collectibles, toys, pop culture and the internet (memes, influencers, etc)
• Strong organizational skills
• Experience with Google Suite of apps, specifically Google Sheets
• Short form video experience, ideally with TikTok or Reels
• Excellent and friendly communicator
• Well versed in internet culture, content creators, and online personalities
• Interest in being part of a fast growing consumer brand

The pay range for this role is:

40,000 - 60,000 CAD per year (Remote)

Marketing