Posted on April 23, 2025 by Employer details GrowME Marketing
Diversity Manager
Title posted on indeed.com - PPC Manager
Job Details
Overview: We are seeking a highly skilled and experienced PPC Manager to lead and manage our paid search and advertising campaigns. The ideal candidate will have a proven track record in developing and executing successful PPC strategies, optimizing campaigns for maximum ROI, and driving growth across various digital platforms.
Key Responsibilities:
- Develop and implement comprehensive PPC strategies to achieve company goals and objectives.
- Manage and optimize PPC campaigns across Google Ads, Bing Ads, social media platforms, and other relevant channels.
- Conduct keyword research, competitor analysis, and market research to identify opportunities and improve campaign performance.
- Create and test ad copy, landing pages, and targeting strategies to maximize conversion rates and ROI.
- Monitor and analyze campaign performance, providing regular reports and insights to stakeholders.
- Manage and allocate budgets effectively to ensure efficient use of resources.
- Collaborate with the marketing team to align PPC efforts with overall marketing strategies.
- Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve PPC strategies.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Minimum of 3 years of experience in managing PPC campaigns with a strong focus on Google Ads and other digital advertising platforms.
- Proven track record of driving successful PPC campaigns and achieving measurable results.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with PPC tools and platforms, such as Google Ads, Bing Ads, SEMrush, and Google Analytics.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
Preferred Skills:
- Google Ads certification and other relevant industry certifications.
- Experience with display and video advertising.
- Familiarity with A/B testing and conversion rate optimization.
Job Type: Full-time
Pay: From $55,000.00 per year
Additional Pay:
Benefits:
- Casual dress
- Dental care
- Discounted or free food
- Extended health care
- On-site parking
- Paid time off
- Vision care
Flexible language requirement: French not required
Schedule: Monday to Friday
Application question(s): What metrics do you consider most important when analyzing Google search ad campaign performance, and how do you use these metrics to make data-driven decisions?
Location: Calgary, AB T2R 1M1 (required)
Work Location: In person
- Location Calgary, AB
- Workplace information On site
- Salary $55,000 YEAR annually
- Terms of employment Full time
- Starts as soon as possible
- Vacancies 1 vacancy
View the full job posting on indeed.com
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