District Sales Representative

Intercity Packers Ltd.; Ajax; On-site; CAD 63,000 - 77,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

EFAP

RRSP matching

Profit sharing

Family culture

Job summary

Gordon Food Service is seeking a results-driven sales professional to act as the primary liaison between food service customers and the company in an assigned Ottawa territory. You will manage orders, coordinate deliveries, and develop relationships to grow existing accounts and secure new business.

The role emphasizes consultative selling, product guidance, and education on options, pricing, and availability.

Qualifications

• Minimum of three years in sales or related roles.
• Strong customer focus with effective verbal communication.
• Strategic, innovative, and inquisitive with integrity.
• Goal-oriented, organized, adaptable, and open to coaching.
• Proven ability to meet sales targets and manage territory.

Responsibilities

• Manage orders from placement to delivery and resolve issues.
• Grow customer base and strengthen relationships.
• Provide consultative sales and product guidance.
• Educate customers on options, pricing, and availability.
• Use CRM to manage data, receivables, and reviews.

Skills

Sales experience

Customer focus

Verbal communication

Strategic thinking

Time management

Education

Equivalent education/experience

Tools

CRM software

Job description

Welcome to Gordon Food Service! We are excited that you are thinking about opportunities with us, and we have an amazing story to share. Here's a quick glance of who we are and the impact you could have on the food service industry.

There's a seat at our table for you... The successful candidate should reside in Ottawa.

What We Offer

Starting base salary will be $70,000 + commission for the first 12 months.

Medical, Dental, Prescription Drug, and EFAP Benefits after 30 days of employment FULL flex benefits program Company matching RRSP Family culture Advancement opportunities Profit Sharing.

125+ years, family owned and operated company history.

Position Summary

Act as the primary liaison between food service customers and Gordon Food Service, handling order management, delivery coordination, and relationship development in an assigned territory. Focus on expanding existing customer relationships and securing new business by promoting Gordon Food Service products and value-added solutions.

Key Responsibilities

• Order & Delivery Management: Manage orders from placement to delivery, addressing any issues along the way.
• Customer Acquisition & Growth: Pursue new customer opportunities, strengthen current relationships, and identify growth prospects.
• Consultative Sales: Serve as a food service advisor, providing system design guidance and GFS value-added solutions.
• Customer Education: Educate customers on product options, pricing, and availability, including providing samples.
• Account Management: Leverage CRM tools to manage customer data, oversee receivables, and conduct business reviews.
• Route & Performance Management: Achieve KPIs for route growth, apply negotiation strategies, and manage all aspects of the sales cycle.
• Industry Knowledge: Stay updated on industry trends, culinary networks, and customer-focused areas such as sales, profitability, and compliance.

Qualifications

• Minimum of three years in sales or business roles, ideally with exposure to food service or preparation; or equivalent education, training, and experience.
• Strong customer focus with effective verbal communication skills.
• Strategic, innovative, and inquisitive, with high integrity.
• Goal-oriented, organized, adaptable, and open to coaching.
• Proven ability to meet sales targets, manage time and territory effectively, and adapt to program changes.

Equal Opportunity

Gordon Food Service is an equal opportunity employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to any enumerated or analogous grounds of discrimination, including race, religious beliefs, colour, gender, gender identity, gender expression, physical disability, mental disability, age, ancestry, place of origin, marital status, source of income, family status, sexual orientation or status as a qualified individual with disability. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to [e-mail] and use the words “Accommodation Request” in your subject line.

About Us

For more than 125 years, Gordon Food Service has delivered uncompromised quality and heartfelt service. From a butter-and-egg delivery service, it has grown into the largest family-operated foodservice business in North America. Today, the company serves customers from restaurants, to healthcare and education, across the U.S. and Canada through its distribution network and more than 180 retail stores.