Director, Website & Social

Circle; Vaughan; On-site; USD 190,000 - 243,000; Full time

Job summary

A leading financial technology company, Circle, seeks a Director for Website & Social, responsible for shaping their digital experience across platforms. The ideal candidate will bring extensive experience in digital marketing, product management, and leadership, ensuring brand alignment and performance metrics are achieved. Join Circle in creating an inclusive financial future with cutting-edge digital solutions.

Qualifications

• 12+ years of experience in digital marketing, product management, or growth marketing.
• 6+ years in people management with a track record of building high-performing teams.
• Proven success in leading website and social media initiatives.

Responsibilities

• Lead strategy and execution for Circle's digital channels.
• Define the strategic roadmap for websites and organic social media.
• Drive performance across key metrics, including traffic quality and engagement.

Skills

Digital marketing

Product management

Growth marketing

SEO

UX optimization

Executive communication

Tools

GA4

HubSpot

Webflow

Smartling

Sprout Social

Job description

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Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What You’ll Be Part Of

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What You’ll Be Responsible For

As Director, Website Experience & Social, you will lead the strategy, execution, and continuous improvement of Circle’s digital front door—our websites and organic social media channels. This high-impact role sits at the intersection of marketing, design, product, and technology. You’ll be accountable for building seamless, scalable, and brand-aligned digital experiences that drive measurable growth across diverse audiences. Your leadership will shape how Circle is discovered, perceived, and engaged with by institutions, developers, partners, and individuals globally.

What You’ll Work On

• Defining and driving the strategic roadmap for Circle’s websites and organic social channels, aligning UX, brand, and performance for both B2B and B2C audiences.
• Leading and growing a cross-functional team of designers, strategists, developers, and social media experts—fostering a culture of experimentation, accountability, and continuous improvement.
• Implementing and scaling systems for web governance, accessibility, localization, and compliance to support rapid iteration.
• Driving performance across key metrics—including traffic quality, conversion rate, engagement, and audience growth—by applying best practices in UX, SEO, technical performance, and content.
• Leveraging tools like GA4, Webflow, HubSpot, Smartling, and Sprout Social to enhance performance through automation, personalization, and experimentation.
• Maintaining best-in-class UX and design standards across all digital touchpoints.
• Serving as a thought partner across Growth, Brand & Creative, Product, and Business Development, identifying innovations in tooling and AI that enhance the user journey.
• Surfacing insights that influence strategy, translating data into compelling narratives for executive stakeholders and aligning teams around clear goals and measurable outcomes.

Core Requirements

What you’ll bring to Circle :

• 12+ years of experience in digital marketing, product management, website management, or growth marketing.
• 6+ years of people management experience with a record of building high-performing teams.
• Proven success leading large-scale website and social media initiatives with measurable business outcomes.
• Strong design sensibility and ability to guide user-centric, brand-aligned digital design.
• Deep knowledge of modern web architecture, including CMS platforms (e.g., Webflow), SEO / SEM, CRO, and UX optimization.
• Hands-on experience with GA4, Looker or Superset, HubSpot, and AI-based personalization or testing tools.
• Excellent communication and stakeholder alignment skills, including executive-level influence.

Preferred Requirements

• Experience in Web3, crypto, or digital payment ecosystems.
• Familiarity with institutional enterprise audiences and developer marketing strategies.
• Contributions to design systems, accessibility standards, or documentation frameworks.

Additional Information

• This position is eligible for day-one PERM sponsorship for qualified candidates

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to : relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range

190,000 - $242,500

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out to [emailprotected] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

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