Director, Unscripted Content (Fixed Term Contract)

Tag; Toronto; On-site; CAD 120,000 - 180,000; Full time

Job summary

Tag seeks an experienced Director of Unscripted Content to lead the creative storytelling for winning moments across Ontario. You’ll work with client leads, production leadership, and host talent to capture authentic, spontaneous reactions with real people in fast-paced shoots.

A strong documentary background, high emotional intelligence, and hands-on directing are essential. You’ll establish the creative vision from pre-production through final delivery, ensuring content remains true to the

Qualifications

• Bachelor’s degree or equivalent; related field preferred.
• 6+ years hands-on production experience.
• Ability to define and execute a compelling creative vision while adapting to real-world moments.
• Experience directing unscripted productions and building trust to capture authentic stories.
• High emotional intelligence; ability to put people at ease on camera during life moments.
• Demonstrated project management or ability to organize overlapping tasks.
• Strong understanding of visual storytelling, pacing and performance.
• Willingness to work in dynamic environments and meet tight timelines.
• Excellent communicator at all levels; highly organized with attention to detail.
• Hands-on videography proficiency and experience leading multi-cam live production on-location.
• Portfolio, reel, or samples required as part of the selection process.

Responsibilities

• Articulate the creative vision by translating client objectives into compelling visual storytelling across the production team.
• Provide creative direction throughout production and make real-time decisions to preserve story integrity.
• Lead creative and technical production teams on location, directing crews to capture authentic moments on the first take.
• Serve as secondary camera operator on shoots.
• Collaborate with clients, producers and agency teams to ensure brand objectives are met.
• Apply cinematic framing and editorial thinking to review work for final quality and authenticity.
• Proactively solve creative and production challenges with clients and the team.
• Create best practices through experience and knowledge sharing.

Skills

Emotional intelligence

Visual storytelling

Excellent communicator

Highly organized

Portfolio / reel / samples

On-camera directing

Education

Bachelor’s degree in related field

Tools

Adobe Creative Cloud

Production software

Job description

We’re looking for an experienced Director, Unscripted Content to join our retained lottery client team and help bring the excitement of winning moments to life across Ontario. This role is focused on capturing authentic, in-the-moment content that celebrates winners, communities and the positive impact of the lottery, creating content that feels genuine, timely and unmistakably on-brand.

The Director is the creative lead responsible for shaping the storytelling approach across our client’s content. Working closely with client operational and marketing leads, Tag production leadership, integrated agency partners, host talent, and a nimble production crew, this role directs unscripted “surprise and delight” content capture across multiple shoot days every month. The Director brings out the very best in our on-camera host while capturing authentic, unscripted human reactions with members of the public that can’t be manufactured.

With a strong hands-on documentary film or factual television background, the Director has an instinct for real human emotion, knowing when to guide, when to step back, and how to adapt in-the-moment as stories naturally unfold. They establish the creative vision from pre-production through final delivery, ensuring every piece of content feels warm, genuine and emotionally compelling while remaining true to the client brand.

This role requires exceptional creative judgment, emotional intelligence, and the ability to lead nimble multidisciplinary production teams in fast-paced, live environments where flexibility, trust and authenticity are essential. While the Director will be supported by a cinematographer on most shoots, it is expected that the Director also operates a camera as part of a nimble doc-style crew.

Every month, you’ll get to spark joy in the lives of others and help tell stories that celebrate generosity, community and positive change.

We’re looking for people who meet the qualifications, but more importantly, people who genuinely care about the work they’re creating. The best candidates are naturally curious, emotionally intelligent, collaborative and energized by telling authentic human stories.

Beyond role-specific experience, these qualities are fundamental part of this team:

You protect authenticity.

Authenticity is at the heart of everything we create. Whether you’re behind the camera, managing production, coordinating logistics, or supporting the partnership, your decisions should help preserve genuine human moments.

You lead with empathy and emotional intelligence.

We’ll be welcomed into people’s homes and communities during some of the most memorable moments of their lives. Every interaction should be approached with warmth, humility and professionalism. High emotional intelligence isn’t simply an asset - it’s essential to earning trust.

You believe in the mission.

You’re motivated by work that creates genuine impact. Whether you’re capturing the excitement of a winning moment or documenting the difference charitable funding makes in communities, you understand that every story represents something meaningful.

You thrive in collaboration.

Success will come from working as one integrated team. You’ll collaborate closely with client leads and agency partners across strategy, creative, media, PR, and production, always prioritizing shared goals over individual ownership.

You embrace the unexpected.

No two months will ever look the same. Winner locations, travel schedules, filming environments and the stories themselves are never predictable. You’re energized by variety, comfortable adapting in the moment, and excited by the opportunity to experience communities across Ontario firsthand.

You enjoy work that takes you beyond the desk.

This role blends planning, collaboration, creative production, and regular time in communities across Ontario. Some periods are focused on shaping upcoming work, while others involve travelling to capture meaningful moments firsthand. The pace and location of the work naturally evolve throughout the month, making flexibility, organization, and adaptability essential.

JOB DUTIES

• Articulate the creative vision by translating client objectives into compelling visual storytelling across the production team.
• Provides creative direction throughout production, making real-time creative decisions to ensure the integrity of the story and final deliverables.
• Leads creative and technical production teams on location, choreographing and directing crews to capture authentic moments on the first take – the magic of “surprise and delight” only happens once.
• Serves as secondary camera operator on shoots.
• Partners with clients, producers and integrated agency teams throughout each project to ensure creative work meets brand objectives and production goals.
• Leverages advanced storytelling expertise through cinematic framing and editorial thinking to review work for final quality, authenticity and brand integrity.
• Proactively solves creative and production challenges in collaboration with clients, Producer and the production team.
• Creates best practices through experience, documentation and knowledge sharing.

JOB QUALIFICATIONS

• Bachelor’s degree in a related field. A combination of education or work experience may be substituted.
• 6+ years’ experience in hands-on production.
• Proven ability to define and execute a compelling creative vision while adapting instinctively to real-world moments.
• Experience directing unscripted productions with a strong ability to build trust and capture authentic human stories.
• Exceptional emotional intelligence with the ability to make others feel comfortable on camera during significant life moments.
• Demonstrated experience in project management or ability to identify, organize and self‑direct across overlapping tasks.
• Strong understanding of visual storytelling, pacing and performance, with the ability to identify meaningful moments as they unfold.
• Comfortable working in dynamic, unpredictable environments while maintaining creative excellence under tight timelines.
• Excellent communicator at all levels of an organization.
• Highly organized with exceptional attention to detail and the ability to manage multiple creative priorities simultaneously.
• Hands‑on videography proficiency, with demonstrated experience capturing cinematic human moments through the lens of a digital video camera.
• Experience leading multi‑cam live production on‑location.
• Working knowledge of Adobe Creative Cloud and standard production software.
• *Must provide portfolio, reel, or sample works along with resume as part of the selection process.

WORKING CONDITIONS

• Must be located in Toronto/GTA.
• Available for monthly travel across the province to capture winner stories and community content.
• Because every story is different, travel locations, schedules and production requirements vary from month to month. Flexibility is essential, as work will include evenings, weekends and overnight travel depending on where the stories take us. Candidates who enjoy variety, connecting with communities and embracing the unexpected will thrive in this environment.