Director, Syndicated Content

Launch Potato; Vancouver; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading digital media company is seeking a Director of Syndication to oversee and optimize content strategy across major syndication platforms. This role combines creativity with analytical skills to enhance revenue and audience engagement while leading a high-performing team in a dynamic environment.

Qualifications

• 7 years of digital editorial leadership experience.
• Proven ability to lead high-volume editorial operations.
• Fluency in content syndication platforms and data tools.

Responsibilities

• Define and lead a high-impact content strategy across syndication platforms.
• Mentor and manage a team of writers and editors.
• Monitor and interpret performance data to optimize content strategy.

Skills

Analytical skills

Creativity

Leadership

Data analysis

Strategic thinking

Education

Bachelor's degree in relevant field

Job description

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach Florida with a unique international team across over a dozen countries. Launch Potatos success comes from a diverse energetic culture and high-performing entrepreneurial team. As a result the company is always looking for like-minded teammates and partners.

WHY YOU SHOULD BE EXCITED ABOUT THIS ROLE

As the Director of Syndication at FinanceBuzz you will define and lead the strategic direction of our content across key syndication platforms including MSN Apple News NewsBreak and more. Youll set the editorial vision refine our brand voice and create the roadmap for long-term revenue and audience growth while also staying close enough to the work to ensure daily execution aligns with your strategy.

Youll dig into large data sets surface patterns and insights and translate those into a content strategy that delivers measurable results. (The truth is you love numbers as much as words.) Youll work closely with the Editorial Operations Manager to keep production efficient and on budget but this is a hands-on role. From sprint planning and editing to headline writing and photo selection youll stay deeply involved in the day-to-day work. You will be the guardian of our content quality and that means being directly involved in the content itself.

This is a highly visible leadership role where youll oversee a high-performing editorial team mentor senior editorial staff and make data-driven decisions to maximize reach revenue and impact. Youre a creative thinker who understands the intersection of personal finance lifestyle content and clickworthy storytelling. You know what makes readers tick and what makes platforms click.

The ideal candidate is both visionary and operational : someone who can develop a high-level strategy while also providing clear editorial direction optimizing content performance and coaching others to success.

MUST HAVE :

• Proven ability to lead high-volume editorial operations with a focus on revenue growth content quality and audience expansion
• Fluency in content syndication platforms (Apple News MSN Yahoo NewsBreak) including performance drivers and monetization levers
• A data-obsessed mindset paired with strong analytical and technical skills mastery of Looker and Google Sheets is a must
• Adept at leading a team and developing scalable strategies
• An entrepreneurial adaptable mindset and a passion for helping audiences make smart decisions with their money
• Exceptional editorial judgment and creative ideation skills especially in headline writing
• An open mind around the implementation of AI in your personal workflow and in content creation

EXPERIENCE : 7 years of digital editorial leadership experience including managing high-output teams and developing platform-driven strategies

OUTCOMES (Performance Expectations)

• Define and lead a high-impact content strategy across syndication platforms (Apple News MSN NewsBreak Yahoo) optimizing for traffic engagement and revenue
• Maintaining FinanceBuzzs editorial voice and excellence across a fast-paced high-volume production pipeline (25 stories per day)
• Monitor and interpret performance data to iterate on content strategy increasing CTR and optimizing content monetization
• Personally review edit and approve content to uphold editorial standards and align output with performance goals
• Collaborate cross-functionally with SEO Monetization and Analytics teams to surface insights and activate content opportunities
• Mentor and manage a team of in-house and freelance writers and editors building training programs and professional development paths
• Represent the Syndication team in company meetings and ensure goals and priorities are communicated clearly across teams
• Introduce bold editorial experiments including headline frameworks visual strategies and new formats that translate into measurable wins

COMPETENCIES

• Strategic & Analytical : Uses data to inform decisions at every level from daily content selection to long-term editorial vision. Identifies key platform trends and adapts strategy proactively.
• Hands-On Leadership : Maintains close involvement with day-to-day editorial production. Leads by example with a bias for action and a willingness to execute on the details.
• Creative Storytelling : Excels at generating engaging ideas in lifestyle and personal finance. Understands what performs and adapts narratives to different platforms and content formats while maintaining brand voice.
• Mentorship & Team Development : Empowers team members to grow by providing direct feedback editorial coaching and scalable training systems that foster both quality and autonomy.
• Platform Savvy : Deep understanding of syndication platforms and their unique editorial mechanics. Tailors strategy to maximize distribution performance and monetization.
• Operational Excellence : Partner with the Editorial Operations Manager to ensure smooth production and on-time on-budget delivery.
• Clear Communicator : Bridges strategy and execution by delivering clear actionable direction. Proactively communicates updates insights and changes across teams.
• Innovative Mindset : Constantly seeking new angles tools and tactics to elevate content performance and production efficiency including AI-assisted workflows.

Want to make your impact in a profitable high-growth company Apply now!

Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.

We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.

Required Experience :

Director

Key Skills

Compliance Management,Information Management,Proofreading,Social Intelligence,Content Quality,Factual Information,Video Packages,Conduct Interviews,Records Management,Creative Content,Editorials,News Stories,Newsgathering,Content Reviews

Employment Type : Full Time

Experience : years

Vacancy : 1

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