Associate Director, Social

OMD Canada; Toronto; On-site; CAD 110,000 - 170,000; Full time

Job summary

Omnicom Media Canada seeks an Associate Director, Paid Social Activation, to lead cross-platform paid social strategy and performance for key clients. You will drive activation that aligns with business goals and delivers measurable impact.

You’ll manage and mentor a team, translate strategy into actionable plans across Meta, TikTok, LinkedIn, and more, and collaborate with clients to communicate insights and recommendations.

Qualifications

• 6-8+ years in paid social/digital media
• Strong strategic thinking and client leadership experience
• Experience managing teams and multiple accounts
• Deep understanding of digital media ecosystem and measurement
• Strong communication and presentation skills
• Ability to balance strategy, execution, and business priorities

Responsibilities

• Lead development of full-funnel paid social strategies aligned to client objectives
• Translate strategic direction into actionable activation plans across platforms
• Identify growth opportunities across platforms, audiences, and investment strategies
• Lead client conversations, presenting performance insights and strategic recommendations
• Act as a trusted advisor on paid social and activation strategy
• Manage and develop Supervisors, Managers, and Associates
• Oversee campaign execution quality and ensure alignment with strategy
• Manage account financials including budgets, forecasting, and resource allocation
• Support new business opportunities and contribute to account growth
• Drive adoption of best practices, tools, and innovation across teams

Skills

Paid social leadership

Strategic thinking

Team management

Client leadership

Measurement & analytics

Communication

Cross-platform activation

Job description

As an Associate Director, Paid Social Activation, you will lead paid social strategy and performance across key platforms including Meta, TikTok, Snapchat, LinkedIn, Reddit, and Pinterest, ensuring activation aligns with business objectives and drives measurable impact.

What You’ll Do

• Lead development of full-funnel paid social strategies aligned to client business objectives
• Translate strategic direction into actionable activation plans across platforms
• Identify growth opportunities across platforms, audiences, and investment strategies
• Lead client conversations, presenting performance insights and strategic recommendations
• Act as a trusted advisor on paid social and activation strategy
• Manage and develop Supervisors, Managers, and Associates
• Oversee campaign execution quality and ensure alignment with strategy
• Manage account financials including budgets, forecasting, and resource allocation
• Support new business opportunities and contribute to account growth
• Drive adoption of best practices, tools, and innovation across teams

About You

• 6-8+ years experience in paid social or digital media
• Strong strategic thinking and client leadership experience
• Experience managing teams and multiple accounts
• Deep understanding of digital media ecosystem and measurement
• Strong communication and presentation skills
• Ability to balance strategy, execution, and business priorities

Why Join Omnicom Media Canada

At Omnicom Media Canada, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.

Community - We build a culture where our people show up for each other, grow together, and win together.

Impact - Your work creates real outcomes - for clients, for the business, and for the industry.

Opportunity - We give you the runway, resources, and support to keep rising - on your terms and at your pace.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.