Director, SEO and GEO

Self Money Care; Toronto; On-site; CAD 120,000 - 140,000; Full time

Job summary

The Klick Group is seeking a Director, SEO & GEO to lead search strategy across a portfolio of client engagements. You will shape SEO and GEO practices, advise senior clients, and mentor teams to deliver measurable business outcomes in a fast-paced marketing tech environment.

You will collaborate with Media, Medical, Strategy, Creative, Technology, Analytics, and Brand teams, translating search developments into practical, evidence-based plans for life sciences brands while advancing Klick's

Qualifications

• 8+ years of SEO experience with enterprise-scale results.
• 3+ years of people leadership in SEO or digital teams.
• Deep expertise in technical SEO, content strategy, and site architecture.
• Hands-on experience with GEO, AI search, or answer-engine visibility strategies.
• Strong working proficiency with GA4, Search Console, and SEO platforms.
• Experience leading a portfolio of agency or consulting engagements and client relationships.

Responsibilities

• Lead and own SEO and GEO strategy across client engagements and internal programs.
• Develop and mentor SEO/GEO practitioners and scale capabilities.
• Advise senior clients and cross-functional partners on opportunities and outcomes.
• Drive capacity planning, resourcing, and performance forecasting for delivery.

Skills

SEO strategy

Leadership

Technical SEO

AI search awareness

Content strategy

Stakeholder management

Tools

Google Analytics 4

Google Search Console

Screaming Frog

Ahrefs

Semrush

Similarweb

Profound

Bluefish

Ahrefs Brand Radar

Job description

Company Description

The Klick Group—comprising Klick Health (including Oxford PharmaGenesis, Klick Katalyst, and btwelve), Klick Media, Klick Applied Sciences (including Klick Labs), and Klick Consulting—is an ecosystem dedicated help life sciences brands achieve their full potential through best-in-class marketing and advertising, media, medical affairs and communications, market access, real-world evidence, and technology and analytics consulting — powered by 500+ in-house medical experts and award-winning data science and AI capabilities. Founded in 1997, we have offices in Toronto, New York, Oxford, London, Cambridge, Cardiff, Melbourne, Philadelphia, Saratoga Springs, São Paulo, and Singapore. One of the most-awarded health agencies on the planet, Klick is consistently recognized for its people-first culture as a Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Most Admired Corporate Culture, and FORTUNE Best Workplace in Advertising. Klick also recently made history as Cannes Lions Healthcare Agency of the Year, Healthcare Network of the Year, and Independent Agency of the Year - Health.

About our Media Craft

Our Media Craft ensures that Klick's work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.

Job Description

The Director, SEO & GEO leads SEO and generative engine optimization strategy and performance across a portfolio of client engagements within Klick Media. Reporting to the VP, Head of SEO and GEO, this role provides senior client counsel, develops SEO and GEO practitioners, and partners across Media, Medical, Strategy, Creative, Technology, Analytics, and Brand teams. The role translates developments in search, AI discovery, and answer engines into practical, evidence-based strategies for life sciences brands while helping evolve Klick's SEO and GEO capabilities.

What You'll Do

• Lead and develop a team of SEO and GEO practitioners through coaching, performance management, career development, and quality oversight across active client work.


• Own SEO and GEO strategy, delivery quality, and performance across a portfolio of client engagements, using search, AI visibility, analytics, and business outcomes to guide recommendations.


• Manage capacity, utilization, staffing, scoping, revenue forecasting, and margin across the portfolio to support sustainable delivery and accurate resource planning.


• Advance Klick’s GEO framework through prompt-set design, sampling methodology, measurement approaches, AI visibility tooling, off-site authority strategy, and testing across search and answer engines.


• Advise senior clients and cross-functional partners on SEO and AI discovery opportunities while contributing to pitches, proposals, scopes of work, published insights, and growth of existing client relationships.

Qualifications

Required:

• 8+ years of SEO experience, including ownership of complex strategies for enterprise-scale websites and demonstrated search, traffic, visibility, or business results.


• 3+ years of people leadership experience managing SEO, digital, or search practitioners, with direct responsibility for coaching, performance management, career development, and team capability building.


• Demonstrated expertise in technical SEO, content strategy, search intent, site architecture, structured data, entity optimization, authority development, enterprise migrations, and off-site search signals.


• Hands-on experience developing or testing GEO, AEO, AI search, or answer-engine visibility approaches, including prompt-set design, sampling methodologies, measurement frameworks, and evidence-based interpretation of results.


• Strong working proficiency with Google Analytics 4, Google Search Console, and Screaming Frog, plus experience using platforms such as Ahrefs, Semrush, Similarweb, and at least one AI visibility platform such as Profound, Bluefish, or Ahrefs Brand Radar.


• Experience leading a portfolio of agency or consulting engagements, including senior client relationships, cross-functional delivery, resource planning, utilization, scopes of work, pitches, proposals, and commercial decision-making.

Desired:

• Comfort and enthusiasm for using AI as a regular part of how work gets done.


• Experience in healthcare, pharmaceuticals, life sciences, or another regulated industry, including work within MLR, compliance, privacy, or data-governance processes.


• Experience with HCP and patient information ecosystems, including familiarity with platforms such as OpenEvidence, Doximity, and third-party sources that influence AI-generated answers.


• Experience leading international or multi-market search programs, including localization strategies, regional search requirements, or market-specific prompt sets.


• Experience building or scaling a GEO, AI search, or emerging-search offering, including new services, measurement frameworks, team processes, or automation with appropriate human review.

Additional Information

This posting is for a newly created role at Klick. The base salary range for this position is between CAD $120,000-140,000. The base salary for this position will be determined based on several factors such as a candidate’s work location, their unique skill set, education, and prior work experience.

Our Commitment to Inclusion

Klick is consciously creating a culture where everyone can thrive and grow in their careers.

We believe that our best work comes from our diverse backgrounds, perspectives, and skills.

We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.

We're also committed to developing an inclusive, barrier-free recruitment process and work environment.

Should you require any accommodation, please contact us at [email protected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.

Klick uses an AI-powered tool as part of an automated process to support our hiring process by analyzing your experience, skills, and qualifications to help identify alignment with role requirements. Please note that the tool does not make final decisions or automatically disqualify candidates. Hiring decisions are made by our team, with thoughtful human judgment and oversight. We are committed to fair and transparent hiring practices and have implemented safeguards to help mitigate bias and support compliance with applicable laws. If you have questions, accessibility needs, or concerns about the use of this tool, please contact us.