Director, Retail Media Planning

UM Canada; Toronto; Hybrid; CAD 120,000 - 150,000; Full time

Job summary

A global media agency is searching for a Director of Retail Media Planning in Toronto. This role involves developing and executing retail media strategies for various brands. The ideal candidate brings over 10 years of experience in digital advertising, proficient in managing substantial campaigns. An advanced degree is preferred alongside exceptional leadership skills. This position offers a flexible hybrid work model, generous time off, and opportunities for personal development.

Benefits

Generous paid time off

Flexible hybrid work model

Formal training opportunities

Community-based employee groups

Qualifications

• 10+ years of experience in digital advertising or shopper marketing, focusing on retail media.
• Proven track record of managing large-scale campaigns and budgets.
• Exceptional leadership and abilities to inspire a team to success.

Responsibilities

• Develop and implement retail media strategies aligned with client objectives.
• Build and maintain collaborative relationships with clients.
• Oversee retail media campaign planning and execution across various platforms.

Skills

Digital advertising experience

Client relationship management

Analytical skills

Team leadership

Strategic planning

Education

Bachelor’s degree in Marketing or Business

Advanced degree (plus)

Tools

Amazon Advertising

Walmart Media

Instacart

Loblaws

Job description

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About the position

As the Director of Retail Media Planning, you will be at the forefront of developing and executing cutting-edge retail media strategies for a diverse portfolio of brands. You will lead an impactful team, guiding their efforts to optimize campaigns and deliver measurable results across key retail platforms. Your primary focus will be on strategic planning, fostering strong client relationships, and providing thought leadership to both internal teams and external partners.

Key Responsibilities

Strategic Leadership :

• Develop and implement holistic retail media strategies aligned with client objectives and broader marketing plans.
• Serve as a thought leader on retail media, educating clients and internal teams on emerging trends and best practices.
• Shape annual retail media playbooks, providing guidance on platform opportunities and category-specific insights.

Client Management :

Build and maintain strong, collaborative relationships with clients, acting as a trusted advisor on retail media strategy.

Lead daily interactions with clients, providing regular updates, insights, and recommendations.

Collaborate with client partners on annual planning and evaluation, aligning retail media investments with growth objectives.

Manage and mentor a team of two direct reports (an assistant and a manager), fostering professional growth and development.

Provide guidance and support to ensure the team's success in campaign planning, execution, and reporting.

Establish best-in-class processes for campaign management, driving efficiency and consistency across client accounts.

Partner with and counsel activation team, ensuring strategies and tactics are activated with precision.

Platform Expertise :

Oversee retail media campaign planning and execution across a variety of platforms, including Amazon, Walmart, Instacart, Loblaws, and more.

In partnership with activation team, evaluate and optimize bid strategies, placements, and audience targeting based on performance data.

Identify and implement innovative approaches to campaign execution, leveraging emerging capabilities and technologies.

Performance Analysis & Reporting :

Implement advanced performance analysis techniques to refine strategies and optimize campaign performance.

Provide regular reporting and insights to clients, highlighting key trends and opportunities for improvement.

Monitor campaign performance, track spend, and reallocate budgets as needed to maximize ROI.

Cross-Functional Collaboration :

Work closely with analytics, programmatic, search, and account teams to ensure seamless execution of integrated retail media campaigns.

Facilitate alignment between sales, retail, and marketing teams on retail media strategies, ensuring consistency and impact across all touchpoints.

Qualifications

10+ years of experience in digital advertising or shopper marketing, with a focus on retail media strategy.

Proven track record of managing large-scale campaigns and budgets across platforms like Amazon, Walmart, Instacart, Loblaws, and more.

Deep understanding of retail media platforms, including advertising options, targeting methodologies, and performance metrics.

Exceptional leadership and team management skills, with the ability to inspire and guide a team to success.

Adept at building strong relationships with clients, partners, and internal stakeholders.

Outstanding presentation and communication skills, capable of distilling complex strategies into actionable insights for diverse audiences.

Strong analytical skills and experience with performance modeling and data analysis.

Bachelor’s degree in Marketing, Business, or a related field; an advanced degree is a plus.

If you are a strategic thinker with a passion for retail media and a proven ability to drive results, we encourage you to apply!

UM is a global media agency committed to Futureproofing our clients’ businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. As the leading global media network in Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of clients including the following in Canada : BMO, Sobeys, PokerStars, FanDuel, Johnson & Johnson, SkipTheDishes, Sony, Spotify and Hershey. UM is the number one agency in Canada, as ranked by RECMA, and the most awarded media agency at the Media Innovation Awards and CMA Awards for the past two years. For more information, please visit umww.ca.

What's in it for you?

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

UM is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [e-mail].

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Advertising, Marketing, and Strategy / Planning

Industries

Advertising Services, Marketing Services, and Broadcast Media Production and Distribution

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