Director, Regional Marketing Canada (REMOTE- Toronto, CA)

Veeam Software; Toronto; Remote; CAD 130,000 - 150,000; Full time

Job summary

A leading data resilience company is seeking a Director of Regional Marketing in Toronto to oversee integrated marketing strategies and manage a diverse team. Candidates should have over 5 years of leadership experience in matrixed environments, with expertise in data-driven marketing and market analysis. This full-time role offers a competitive salary range of CA$130,000.00 to CA$150,000.00.

Qualifications

• 5+ years of experience leading and building a diverse team in a matrixed environment.
• Proven experience leading field marketing teams with achievement track record.
• Ability to use market intelligence and data for strategy formulation.

Responsibilities

• Lead the regional team on integrated marketing plans.
• Manage omni-channel marketing campaigns across multiple platforms.
• Analyze sales pipeline and market opportunities.

Skills

Leadership

Creative thinking

Market analysis

Data-driven marketing

Communication

Education

BS or BA in Business or related field

Tools

Marketing automation tools

Job description

Join to apply for the Director, Regional Marketing Canada (REMOTE- Toronto, CA) role at Veeam Software

Join to apply for the Director, Regional Marketing Canada (REMOTE- Toronto, CA) role at Veeam Software

Veeam, the #1 global market leader in data resilience, believes businesses should control all their data whenever and wherever they need it. Veeam provides data resilience through data backup, data recovery, data portability, data security, and data intelligence. Based in Seattle, Veeam protects over 550,000 customers worldwide who trust Veeam to keep their businesses running. Join us as we move forward together, growing, learning, and making a real impact for some of the world’s biggest brands. The future of data resilience is here - go fearlessly forward with us.

As the Director of Regional Marketing for Canada, you will lead a Regional Team and have individual responsibility for planning and executing the overall integrated marketing plan. You will work with your own team, the Americas extended marketing team & Global team members to develop fully integrated campaign plans and programs that are aligned to the business objectives of the Americas sales organization. This entails executing global and regional campaigns in-country, providing feedback and strategy recommendations aligned to local business requirements, and working with cross-functional teams on region-specific programs and campaigns.

As part of a high-growth team and region, this role will be responsible for leading a team of talented and highly capable marketers to deliver relevant, timely, and effective integrated marketing campaigns. This role requires a seasoned professional with a strong blend of strategic and creative thinking, leadership skills, and hands-on execution in a field marketing context. They will need to showcase relevant experience and expertise across multiple segments and routes to market, delivering customer-focused insights and data-driven marketing programs through an omni-channel approach.

In addition, collaboration and engagement with key stakeholders at the sales and marketing levels are important to deliver successful outcomes, given that we operate within a matrixed, highly collaborative, and open environment, where relationship building across teams is important to achieving alignment.

Responsibilities

• Regional Sales & Market Analysis
• Sales pipeline analysis for pipeline build activities
• Identify business opportunities through market assessment, sizing and segmentation
• Track general business indicators, including market share, and competitor's marketing and sales programs and activities.
• Establish key performance indicators for executional team to track, measure, and optimize funnel performance across multiple channels
• Measure and report ROI metrics to leadership on an ongoing basis
• Own the overall omni-channel approach and calendar
• Manage and optimize marketing-influenced pipeline
• Develop and manage field marketing activities based on assigned marketing budget and MDF
• Drive the execution of integrated demand generation and nurturing campaigns for new prospects and current leads, across various marketing engines both online and offline – with a strong focus on Channel Marketing
• Plan, coordinate and execute events, trade shows and sales meetings, including agenda and content definition, preparation of presentation materials, logistics arrangement, booth scheduling, shipping and staffing of these events and post-event follow-up – in coordination with the Field Marketing Manager.
• Attend internal and selected external meetings with partners and customers to stay close to the ground
• Participate actively in regular AMER marketing planning and review calls and meetings
• Be the voice of the customer and partners with internal teams, and rally support from them towards resolving outstanding issues and challenges
• Work in collaboration with sales, sales support, product development and other cross-functional teams to develop marketing campaigns.

Requirements

Based in Canada, preferably Toronto

5+ years of experience leading and building a diverse team in a matrixed environment

BS or BA in Business or related field of study at a minimum.

Innovative & Creative thinking -Has the ability to think outside the box to capture market attention and get creative

Proven experience in successfully leading field marketing teams, with a track record of achieving results; knowledge of demand generation, digital marketing, account based marketing (ABM), and partner marketing

Ability to operate in a fast-paced and open environment and create the context and working environment for associates to deliver beyond expectations

Deep understanding of how to use market intelligence, insight, and data to formulate and develop strategies and plans

Knowledge of and experience working with the partner ecosystem and best practices in partner marketing and co-marketing

Accountable for organizational alignment, planning, and budget management

Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools

10-20% Travel required within the US.

remote

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

Please note that any personal data collected from you during the recruitment process will be processed in accordance with our Recruiting Privacy Notice.

The Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to us, will be processed by us in connection with our recruitment processes.

By applying for this position, you consent to the processing of your personal data in accordance with our Recruiting Privacy Notice.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

IT Services and IT Consulting

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