Director, Product Marketing-R-249428

Mastercard; Toronto; On-site; CAD 120,000 - 180,000; Full time

Job summary

Mastercard invites applications for the Director, Product Marketing position based in Toronto. This role requires a seasoned marketing expert to shape the company's B2B brand strategy, lead product marketing initiatives, and manage a dedicated team. Ideal candidates will have extensive experience in B2B marketing and a strong record in strategic planning and execution.

Qualifications

• Minimum 10 years of relevant experience, predominantly in B2B marketing.
• Experience in agency management and leading teams.

Responsibilities

• Lead the Product Marketing discipline responsible for annual objectives.
• Oversee execution of marketing plans with a focus on performance optimization.
• Manage a team of marketing professionals.

Skills

B2B marketing

Leadership

Project Management

Strategic Thinking

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Job description

Join to apply for the Director, Product Marketing-R-249428 role at Mastercard

Join to apply for the Director, Product Marketing-R-249428 role at Mastercard

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Director, Product Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title And Summary

Director, Product Marketing

Overview

Mastercard is the global technology company behind the world’s fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless. Mastercard ensures every employee has the opportunity to be a part of something bigger and to change lives. We believe in connecting everyone to priceless possibilities.

Mastercard has an exciting opportunity for an experienced marketing expert to join our team. The successful candidate will report to Vice President, B2B & Product Marketing, and work as a core part of the Canada Integrated Marketing and Communications (IMC) team. The successful candidate will be responsible for establishing and delivering strategic transformative vision for the Product Marketing discipline in support of global and regional priorities and key product initiatives that will meet business objectives.

Role

• Strategic lead of the Product Marketing discipline responsible for setting annual objectives and development of the annual Product Marketing plans in support of corporate objectives across Core, Commercial & New Payment Flows and Services and ongoing efforts to transform the Product Marketing function.
• Play a pivotal role in shaping Mastercard’s B2B brand, including development and refinement of overarching and solution-specific narratives.
• Ongoing oversight of the execution and optimization of the Product Marketing plans.
• Strategic owner of the Lead Generation framework responsible for planning, implementation, execution and ongoing optimization.
• Holistic oversight of planning, development and execution of sales enablement materials, in close collaboration with global and regional marketing and product teams.
• Ownership of the B2B event strategy, including management of B2B sponsorships.
• Ongoing liaison with the Product organization to monitor progress, address shifting priorities, and ensure alignment across key objectives.
• Manage a team of three marketing professionals, provide ongoing mentorship and support their career development through personalized plans.
• Manage the BTL agencies scope, including identifying priority projects, annual retainer, staffing needs and ongoing monitoring of spend against budget.
• Responsible for the Sonic branding go to market strategy and opportunity pipeline management.
• Responsible for development and execution of the Passion Cards go-to-market strategy.
• Collaboration with the Americas, driving synergies and gathering / sharing best practices.

All About You

Education and Experience :

• Minimum 10 years of relevant experience, predominantly in B2B marketing.
• A self-starter who can work independently to manage multiple projects with high attention to detail. Strong sense of urgency and ability to prioritize, multitask, and manage to deadlines while being focused on delivering results.
• Creative, strategic, and agile thinker possessing high level of comfort with fast-paced, dynamic work environment.
• Proven proficiency in strategically designing and executing B2B lead gen strategies including development of targeted plans against key audiences and building out relevant content strategies.
• Strong leadership and people management skills.
• Experience in agency management.
• Experience in a regional role, working with multiple functions and markets.
• Excellent interpersonal and communication skills to develop and maintain strong relationships.
• Strong presentation and proposal formulation skills.
• Well-developed financial and general analytical skills.
• Strong ability to manage senior audiences.
• Experience with event management is an asset.

Join Mastercard and be part of a team that is dedicated to driving innovation and making a difference in the world. Apply now to become our Director, Product Marketing and help us connect everyone to priceless possibilities.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [emailprotected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must :

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

R-249428

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Financial Services, IT Services and IT Consulting, and Technology, Information and Internet

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