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A leading public procurement platform is seeking a Director of Product Marketing to lead go-to-market initiatives within the public sector. This role involves strategic responsibilities, team leadership, and the development of effective product positioning and messaging. Ideal candidates will have extensive experience in product marketing and a strong understanding of the public sector.
About SOVRA
SOVRA is a leading public procurement platform serving over 7,000 government agencies and connecting them with more than 1 million suppliers across North America. It offers comprehensive, end-to-end solutions tailored for the public sector and is a division ofmdf commerce.
SOVRA's solutions are purpose-built to address the unique challenges of public procurement, ensuring compliance, enhancing efficiency, and promoting transparency. Our commitment to innovation has been recognized with the Achievement of Excellence in Procurement (AEP) Certification from the National Procurement Institute, affirming our platform's adherence to the highest standards in efficiency and vendor accessibility.
By leveraging SOVRA's advanced tools and expansive supplier network, public agencies can optimize every tax dollar spent, drive better procurement outcomes, and deliver exceptional services to their communities.
You can find more info about SOVRA at SOVRA.com.
About the job
We are seeking a strategic and execution-oriented Director of Product Marketing to lead and scale our go-to-market efforts across a rapidly growing product portfolio in the public sector. This high-impact role sits at the intersection of Product, Sales, Marketing, and Customer Success, with both strategic responsibilities and team leadership expectations.
As a player-coach, you will balance direct contributions—developing product positioning, messaging, and sales enablement content—with overseeing a team responsible for product launches, market research, and customer-facing communications. You will play a leading role in communicating our product strategy externally, partnering with analysts, collaborators, and public sector stakeholders to articulate value and build market credibility.
What will your primary responsibilities look like?
What elements of your professional background will be necessary and valuable in this role?
What are the assets that would make you stand out?
Thank you for your interest in mdf commerce. However, only selected candidates will be contacted.
At mdf commerce, we are committed to fostering an inclusive and equitable workplace. We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. We provide a work environment free from discrimination and harassment. In addition, we are committed to ensuring pay equity across our organization and regularly review our compensation practices
mdf commerce, through its wholly owned subsidiary International Data Base Corp., doing business as BidNet, participates in E-Verify. If selected for employment, you will be required to provide your Form I-9 information to confirm that you are authorized to work in the United States.
mdf commerce, a través de su subsidiaria de propiedad total International Data Base Corp., que opera bajo el nombre comercial BidNet), participa en E-Verify. Si es seleccionado para empleo, se le solicitará proporcionar la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los Estados Unidos.