Director - Product Marketing

The Stepstone Group; Fredericton; On-site; CAD 100,000 - 150,000; Full time

Job summary

An innovative recruitment advertising company is seeking a Director of Product Marketing. This role involves leading the development of strategic messaging and go-to-market product launches while collaborating across multiple departments. The ideal candidate has strong leadership skills and significant experience in product marketing, with the ability to motivate a team and communicate effectively. Located in Fredericton, this position offers competitive compensation and a supportive work environment.

Benefits

Competitive compensation

Comprehensive benefits

Community involvement opportunities

Qualifications

• 10+ years of prior product marketing leadership experience.
• Proven ability to create messaging and collateral that resonates with target audiences.
• Strong management skills with the ability to motivate a high-performing team.

Responsibilities

• Lead strategic partnerships with Product, Strategy, and Sales.
• Oversee collateral development and ensure effective communication of marketing strategies.
• Mentor and support the growth of marketing team members.

Skills

Leadership

Communication

Strategic Thinking

Education

Bachelor’s degree in Marketing or Business Administration

Job description

The Director - Product Marketing is responsible for owning messaging, driving go-to-market (GTM) product launches, and the development of content that engages prospective buyers, supports customer growth, and enables sales conversion. This role is highly cross-functional, partnering closely with teams across Appcast—including Product, Sales, Strategy, and Customer Success—to ensure our solutions are clearly and effectively positioned in the market.

Success in this role requires a strong blend of strategic insight, cross-functional leadership, and hands-on development of sales collateral. As a senior member of the marketing team reporting directly to the VP of Marketing, you will play a critical role in shaping how we communicate value to our buyers and enabling our teams to win in a competitive marketplace.

Job Responsibilities

• Lead strategic partnerships with Product, Strategy, Sales, articulate go-to-market messaging that supports product launches / updates, evolving business needs, and continued growth. Translate those messages into high-quality, market-facing materials (e.g., sales collateral) with strong value messaging and storytelling; oversee the completion of additional sales materials including external one pagers and internal training materials
• Oversee and direct the completion of case studies and testimonials, ensuring they effectively convey how Appcast delivers customer bliss through optimal performance.
• Lead the creation and ongoing updates of buyer personas and competitor matrices, collaborating with Strategy and Sales Enablement teams to ensure effective rollout and adoption.
• As a senior leader in both product marketing and the marketing team more broadly, you will mentor and support the growth and development of staff across the marketing team, particularly in the areas of customer voice, product knowledge, and messaging alignment.
• Own collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal enablement & training materials.
• Lead collateral asset lifecycle management – across all forms of content, manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset content when required.
• Drive strategic collaboration with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns.
• Manage relationships with internal and external design resources as well as subject matter experts.
• Assess the effectiveness of the product marketing programs, tools (G2), and technology (eg. Mindtickle) that support Appcast’s GTM efforts on an ongoing basis.
• Develop and maintain a deep, thorough understanding of our customers’ needs and challenges; play a key role in shaping and continuously refining detailed buyer personas; apply data-driven insights to guide strategic marketing decisions.

Qualifications

• Proven ability to create messaging and collateral that effectively resonates with target audiences.
• Proven experience creating sales materials that drive engagement and are consistently adopted by sales teams—supporting examples will be requested.
• Strong leadership and management skills with the ability to motivate and develop a high-performing team.
• Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies and results to stakeholders at all levels.
• Ability to think strategically and develop long-term plans while also managing day-to-day execution.
• Strong leadership and management skills with the ability to motivate and develop a high-performing team.
• Proven ability to build and maintain strong, collaborative relationships with internal leadership and external stakeholders, fostering alignment and driving cross-functional initiatives forward.
• High level of positive energy, drive, enthusiasm, and commitment; must be a self-starter and enjoy working in a fast-paced and collaborative environment.

Education and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 10+ years of prior product marketing leadership experience is required

Travel Requirements

Travel for this position may include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities.

Supervisory Responsibilities

This position will manage and support direct reports in the Marketing team.

Additional Information

Appcast recognized as one of Inc Magazine's "Best Workplaces" for 2024!

• We’re the best at what we do. We’re the global leader in programmatic recruitment advertising. With advanced technology, unmatched market data and a team of the industry’s best recruitment marketers.
• We have an amazing culture driven by great people. Headquartered in Lebanon, N.H. with offices in the U.S., Canada and Europe, Appcast is part of the Stepstone group. To better understand our company culture, read and check out on our website.
• We take care of our employees. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop. We believe in providing competitive compensation and comprehensive benefits, ensuring our team can support their loved ones and one another. We enjoy fostering a sense of community through dedicated employee networks, fun gatherings, delicious food, and even welcoming furry friends into our workspace. We live our values each day including volunteering and giving back to our communities.

Create a job alert for this search