Director, Product Marketing

Photonic Inc.; Coquitlam; On-site; CAD 136,000 - 187,000; Full time

Job summary

An innovative quantum technology company in Metro Vancouver is seeking a Director of Product Marketing. The role focuses on content development, market analysis, and crafting compelling product messaging. The ideal candidate has over 10 years of experience, specifically in product marketing for complex technology products, and a background in engineering or quantum technology. Competitive salary and benefits included.

Benefits

Competitive salary

Comprehensive benefits

Flexible spending account

Qualifications

• 10+ years of experience in product marketing or product management roles.
• Specific industry experience in High Performance Computing (HPC) or previous quantum experience is preferred.
• Demonstrated knowledge of working with various marketing channels.

Responsibilities

• Develop product and quantum services content, including datasheets and blogs.
• Conduct market research to understand quantum market trends.
• Craft compelling product positioning and messaging.

Skills

Product marketing

Market analysis

Content development

Customer advocacy

Cross-functional leadership

Education

MBA or equivalent experience

Background in engineering, physics or computing

Job description

Join to apply for the Director, Product Marketing role at Photonic Inc.

Join to apply for the Director, Product Marketing role at Photonic Inc.

This range is provided by Photonic Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$136,000.00 / yr - CA$187,000.00 / yr

Please include a cover letter with your resume (in one file) describing how you would be a great fit at Photonic and what attributes you could bring to our growing team.

As the Director, Product Marketing , you will be the product and quantum services expert on the marketing team. This role focuses on defining product positioning, crafting compelling messaging and content, competitive and industry analysis, driving market awareness and adoption, and enabling business development and sales teams. You have the rare ability to see the “big picture” and understand technical details at the same time. Your ability to understand and translate technical capabilities into value to potential early adopters for quantum computing services is crucial. You will work with the marketing team to design and deliver marketing programs for Photonic’s quantum offerings. You are the prime marketing interface into both product management, and the engineering teams. You are comfortable working in a small marketing team handling a variety of responsibilities, collaborating closely with cross-functional teams of marketers, scientists, engineers, and product experts. You are equally comfortable driving strategy as you are “rolling up your sleeves” to execute on daily responsibilities.

WHAT WE NEED YOU TO DO

Content Development

• Develop product and quantum services content, including datasheets, whitepapers, case studies, detailed personas, value propositions and ROI, presentations, customer success stories, web content, blogs, videos, and other tools
• Partner with the communications team on campaigns, blogs, and other promotional content.

Market and Competitive Analysis

Conduct market research to understand the quantum market, customer needs, industry trends, and competitive landscape.

Provide timely recommendations, market analysis, and updates on competitors

Provide actionable insights to influence product roadmap and strategy

Continuously evaluate the competitive landscape to maintain and enhance product differentiation and adjust messaging accordingly.

Collaborate with product management, marketing, sales, and engineering teams to align on product goals and market positioning.

Develop and execute go-to-market strategies for new product and service launches and updates.

Product Positioning and Messaging

Craft compelling, differentiated product positioning and messaging that resonates with target audiences.

Ensure consistent messaging across all stakeholder touchpoints

Work with the marketing team at building relationships with key influencers (industry analysts, media, bloggers) to gain coverage that builds Photonic reputation with target audiences

Develop sales enablement materials, including sales decks, product demos, and training content.

Train and equip sales teams with the knowledge and tools needed to effectively position and sell Photonic products.

Customer Advocacy

Support onboarding and training for early customers.

Identify ongoing opportunities to enhance the customer experience.

Build and nurture customer relationships to generate testimonials, case studies, and references.

Act as a voice of the customer within the organization.

WHAT YOU BRING TO OUR TEAM

Specific industry experience in HPC or previous quantum experience.

10+ years of experience working in a product marketing or product management role for highly complex and early-stage technology products.

MBA or equivalent experience, ideally in combination with a background in engineering, physics or computing.

Demonstrated track record of successful execution of product marketing assets – competitive analysis, positioning, messaging, use cases, and detailed product literature.

Strong understanding of the quantum ecosystem competitive landscape.

Proven ability to develop expertise in nascent market sectors and related applications.

Self-starter and able to work independently and lead cross functional teams.

Ability to communicate and translate complex technical issues for business users, investors, and other key stakeholders.

Demonstrated knowledge and extensive experience working with various marketing channels, metrics, marketing systems and marketing processes in a highly competitive market.

Strong business acumen including excellent judgment and confidence to back your ideas up.

Excellent interactive, communications, interpersonal and collaboration skills.

Superior analytical skills, attention to detail, objectivity, and accountability.

Experience with primary and secondary market research, competitive analysis, and customer insights.

WHY YOU SHOULD WORK WITH US

Get involved with a quantum startup company set to redefine computing

Work closely with some of the brightest innovators in quantum technologies

Enjoy a fast-paced and fun environment where you can try new things while solving innovative challenges every day

Inclusive company culture

Competitive salary, benefits (including life insurance, extended health, dental, long term disability, and a flexible spending account), and potential upside

The description above is what we think an ideal candidate would look like for this role. At Photonic, we understand that everyone has a different work and life journey. If you feel your experience is close to what we've described, but you might not meet all the requirements, please still apply! We are also committed to fostering, cultivating, and preserving a culture of equity, diversity, and inclusion. We embrace and encourage our employees’ differences, knowing that these very differences inspire innovation and build better teams. If there are any accommodations our team can make throughout our hiring process, please let us know.

The base annual salary range for this full-time role is between $136,000 to $187,000. This range reflects the minimum and maximum target range for new hire base salary across all Canadian locations. Actual compensation may vary outside of this range and is dependent on various factors including but not limited to a candidate's qualifications including relevant education and training, competencies, experience, geographic location, and business needs. Base pay is only one part of the total compensation package. Full time roles are eligible for equity and benefits. Base pay is subject to change and may be modified in the future.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Product Management and Marketing

Industries

Computer Hardware Manufacturing

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