Director, Performance Marketing

Dash Social; New Brunswick; On-site; CAD 70,000 - 110,000; Full time

Job summary

An innovative firm is looking for a Director of Performance Marketing to lead their B2B SaaS paid media initiatives. This role requires a data-driven expert with over 5 years of experience in performance marketing, who can manage high-impact campaigns and budgets effectively. You will collaborate with senior stakeholders to ensure alignment with business goals and leverage analytics tools for actionable insights. Join a company that values collaboration and supports its team with comprehensive benefits, including flexible working hours and wellness programs. If you're passionate about driving results through data and innovation, this opportunity is for you!

Benefits

Health and dental benefits

Vacation, personal days and sick time

RRSP matching

Annual mental health benefit

Quarterly wellness benefit

Donation matching program

Parental leave top-up plan

Work-from-home benefit

Flexible working hours

Team bonding activities

Qualifications

• 5+ years in B2B SaaS with proven paid media campaign management.
• Strong analytical skills with a focus on data-driven decision making.

Responsibilities

• Oversee strategic planning and execution of paid media campaigns.
• Manage substantial marketing budgets to maximize ROI.

Skills

B2B SaaS experience

Performance marketing

Data analysis

Account Based Marketing (ABM)

Leadership skills

Communication skills

Tools

Google Ads

LinkedIn Ads

Meta

HubSpot

Google Analytics

Job description

Dash Social (formerly Dash Hudson) is seeking a Director of Performance Marketing with deep expertise in B2B SaaS paid media. This leadership role involves overseeing our in-house paid initiatives, demanding extensive experience in performance marketing, a strong analytical approach, and a proven track record of operational excellence.

Qualifications

About You

You are a performance-driven B2B paid media expert with a passion for data and an obsession with results. With deep roots in the B2B SaaS industry, you are a seasoned expert in performance marketing. You are inherently data-driven, thriving in dynamic settings, and committed to leveraging paid media to drive substantial business growth.

Key Qualifications

• 5+ years of B2B SaaS experience.
• Proven track record in managing high-impact paid media campaigns within the SaaS sector.
• Account Based Marketing (ABM) experience is required.
• Data-Obsessed. Your decisions are heavily influenced by data; you are skilled in using data to uncover actionable insights and make strategic decisions.
• You have exceptional communication and leadership skills, you are comfortable presenting strategies and results to C-suite executives, ensuring alignment at the highest levels.
• You thrive in fast-paced environments, lead with innovation, and are dedicated to continuous improvement in all aspects of performance marketing. Your strategic mindset and operational focus make you an invaluable asset in driving the performance marketing agenda forward.

Responsibilities

Strategic Leadership and Execution:

• Oversee the strategic planning and execution of all paid search, paid social, and ABM campaigns, ensuring they align with the company's growth and sales strategies.
• Continuously improve performance by benchmarking against industry standards and implementing best practices in performance marketing.
• Flawless management of substantial marketing budgets, ensuring every dollar is allocated efficiently to maximize ROI.
• Confident in proposing solutions and making optimization decisions that continually enhance campaign performance and operational effectiveness.
• Always on top of industry changes and advancements, ensuring that strategies and tactics remain ahead of the curve.

Advanced Campaign Management:

• Lead the campaign lifecycle from strategic planning, budget allocation, creative direction, execution, to detailed performance analysis.
• Comfortable and proficient with living inside platforms such as Google Ads, LinkedIn Ads, and Meta.
• Leverage all available data to improve campaign performance (i.e. intent).
• Spearhead our ABM efforts, integrating sophisticated targeting and personalization tactics to engage key accounts effectively.

Cross-functional Collaboration and Influence:

• Collaborate closely with senior stakeholders across Marketing and Sales to ensure a unified approach.
• Serve as the senior point of contact for all paid media inquiries, driving strategic discussions and decisions that enhance alignment and deliver on business goals.

Analytics and Insights:

• Use data to drive decisions and report on campaign performance to senior management on a routine basis.
• Leverage deep expertise in analytics tools like HubSpot and Google Analytics to extract actionable insights that inform strategic decisions.

Budget and Resource Management:

• Manage a significant marketing budget, optimizing spend across campaigns to achieve the best possible ROI.
• Ensure resource allocation aligns with strategic priorities and business outcomes.

Additional Information

At Dash Social, we strive to build great solutions that solve real problems for marketers and are unabashed about our unique ability to be the best at what we do. To achieve our goals as a company and provide a service to our customers that is unmatched, collaboration and support among the team is what propels us forward.

Dash Social would not exist without the dedicated employees who contribute their unique skills, voices, and ideas to the company's long-term success. Building a diverse and talented team is an integral part of creating an innovative and well-rounded product and work environment.

Dash Social's hiring practices and company culture do not condone discrimination based on race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Employee Benefits

At Dash Social, our team is our competitive advantage. We are committed to supporting one another and work hard to ensure everyone has the support they need. In addition to health and dental benefits for you and your family, you can also expect:

• Vacation, personal days and sick time.
• RRSP matching.
• Annual mental health benefit.
• Quarterly wellness benefit.
• Donation matching program.
• Parental leave top-up plan.
• Work-from-home benefit.
• Flexible working hours and location.
• Departmental and team-wide bonding activities.