Director, Offers Transformation Advertiser Lead

Mastercard; Old Toronto; On-site; CAD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Director of Offers Transformation to lead their advertising initiatives. This pivotal role involves defining the long-term vision for media networks and collaborating closely with sales and marketing teams to enhance market positioning. The ideal candidate will possess a deep understanding of the advertising landscape, adeptly navigating the complexities of digital marketing tools and omnichannel strategies. Join a forward-thinking company dedicated to innovation and excellence, where your expertise will drive significant growth and transformation in the advertising domain.

Qualifications

• Experience in advertising and ad-tech with a focus on product development.
• Strong understanding of performance marketing strategies and their impact.

Responsibilities

• Define Offers’ long-term vision in the media network space.
• Shape advertiser value propositions and go-to-market strategies.

Skills

Advertising

Ad-tech

Product Development

Marketing Funnel Strategies

Programmatic Advertising

Collaboration Skills

Education

Bachelor’s Degree

MBA

Tools

Digital Marketing Tools

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Offers Transformation Advertiser Lead

Mastercard Loyalty Solutions is the world's largest loyalty company, a service division within Mastercard that provides reward programs, offers, and benefits to both financial institutions/distributors and merchants/advertiser. We manage over 600 million accounts on our loyalty systems, serving over 2,000 global clients. We offer an end-to-end outsourced service and are at the forefront of next-generation loyalty solutions, enabled by our global team consists of 900 loyalty specialists working across the world, leading the integration of loyalty with payments.

Offers is focused on driving revenue through our proprietary platform and merchant/advertiser network. We are on a transformational journey, with ambitious goals and is currently seeking a Director of Offers Transformation, Advertiser Lead to join our product organization. Offers is seeking an experienced individual in the advertising and media space to help shape and define our value to attract advertisers and merchant buying centres and evangelize our suite of capabilities. Reporting into VP, Global Offers, this role will be responsible for defining Offers right to play across the entire marketing funnel.

This role will have high visibility across the enterprise given the strategic importance to Mastercard Services and requires the ideal candidate to have deep understanding of the advertising/media landscape, have a proven track record collaborating with both technical and non-technical stakeholders across the business, and is comfortable with ambiguity. This individual must be comfortable with ambiguity, a fast-paced environment and responding effectively to industry direction.

Role:

•Define and lead Offers’ long-term vision in the media network space across the marketing funnel

•Works closely with functional partners including sales, communications, marketing, and product development to ensure strong market positioning and competitive tool set

•Identifies emerging distribution channels required for business success

•Shape our advertiser value proposition by deeply understanding the needs of merchants, agencies and media buyers - translating those insights into compelling positioning and go-to-market strategies

•Define and develop advertiser solutions that work within the omnichannel strategy of advertisers - helping them understand how it integrates alongside retail media, CTV, search, social and other marketing channels

•Defines the programmatic strategic approach including required connections to DSP, SSP, and other providers to ensure business success offering

•Works closely with sales to ensure accurate selling of ad-sales

•Works closely with Offers growth leads to define monetization approach with ongoing pulse on market

•Be a thought partner, driving awareness across the organization on Offers’ role in the media network space

About You:

•Background experience in advertising, ad-tech, product development, start up

•Seasoned individual who has deep understanding of the advertising needs

•Deep familiarity with the evolving digital advertising ecosystem, including retail and financial media networks, digital marketing tools and the broader adtech/martech landscape

•Clear understanding of the relationship dynamics between agencies and advertisers, including how decisions are made and value is assessed

•Vast understanding of marketing funnel requirements and required engagements for advertiser success

•Strong understanding of performance and growth marketing strategies and their role in an advertiser's broader marketing mix

•Comfortable with ambiguity and working independently

•Expert knowledge in programmatic advertising, omni-channel needs and measurement

•Hired and strong people management experience

•Strong partnership and collaboration skills, fostering trust with both internal and external partners

•Demonstrated ability to act with persistent and relentless sense of urgency

•Proven ability to manage multiple projects at a time

•Excellent verbal and written communication skills with the ability to effectively communicate with senior-level executives, both internally and externally

•Strong competency preparing presentation materials with strong storytelling

•Bachelor’s degree required. MBA preferred

•Location – Toronto

•Some travel required

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.