Director of Social Media (Healthcare) | Remote (Canada)

Ekwa Marketing Inc.; South Frontenac; Remote; CAD 80,000 - 120,000; Full time

Job summary

Join a dynamic team as the Director of Social Media at a leading digital marketing company. This remote role offers the opportunity to lead social media strategies for dental, aesthetic, and veterinary practices, driving growth and engagement. You will manage a talented team and ensure our services stand out in the market. The ideal candidate has extensive experience in social media marketing, strong leadership skills, and a passion for helping clients succeed.

Benefits

Work from home full-time

Opportunity to grow your career

Support from SEO, web, and content teams

Qualifications

• 7-10+ years working in social media marketing or creative content.
• 3-5+ years in a director, team lead, or senior management role.
• Hands-on experience managing social media for dental or aesthetic practices.

Responsibilities

• Lead social media team and build new talent.
• Coach and guide junior team members.
• Report to leadership and grow the social media department.

Skills

Social media marketing

Leadership

Creative content

Strong writing and communication

Data analysis

Tools

Canva

Adobe

Job description

Director of Social Media (Healthcare) | Remote (US / Canada)

Do you love helping businesses grow using smart, creative content? Are you someone who can build and lead a great team? Can you help make social media one of the most valuable parts of our company into something our clients love us for?

We’re Ekwa Marketing, a digital marketing company helping dental, aesthetic, and veterinary practice owners grow by helping them successfully attract patients month after month.

We work with 450+ practices across the U.S. and Canada. We’re best known for our SEO work, but we want to make our social media services stand out and become a core strength of our offerings.

We’re looking for a leader to take on the role of Director of Social Media; someone who can guide, lead, and improve how we help our clients use social media to grow. This person should be a creative thinker, a team leader, and someone who knows how to connect strategy with real results.

Key Responsibilities

• Lead the social media team and build new talent if needed
• Coach and guide junior team members to grow their skills
• Improve our current social media systems, content, and process
• Work with creative designers, content writers, and contractors (photographers or videographers) to bring ideas to life
• Help, Support and or create new services (like full video production from idea to delivery)
• Support clients with strategies for both paid and organic social media
• Explain social media results in a way clients can see and feel the value
• Make sure our work helps clients gain real business results like new patient inquiries, reach, engagement, and brand awareness
• Keep an eye on social trends and help us stay ahead
• Report to leadership and help grow our social media department into a world-class offering

What You’ll Bring

• 7-10+ years working in social media marketing or creative content
• 3-5+ years of experience in a director, team lead, or senior management role
• Hands-on experience managing social for dental or aesthetic practices (must-have)
• Agency or client-facing marketing experience
• Strong writing and communication skills
• Experience with hiring, leading, and mentoring teams
• Great with social media platforms (especially Facebook, Instagram, TikTok, YouTube)
• Comfortable working with creative tools (like Canva, Adobe, or others)
• Understands how to guide photographers or video creators to get the right shots for brand-building
• Knows how to show clients real value through data, reports, and clear conversations
• Positive attitude and willingness to take ownership from day one

Location

This is a remote role. You can work from anywhere in the U.S. or Canada. Must be available during standard North American business hours.

Why Work with Us?

• Work from home full-time
• Help shape and build a growing department
• Freedom to bring your ideas to life
• A chance to work with 450+ clients and make real impact
• A strong team and leadership that believes in investing in talent
• Opportunity to grow your career and take full ownership of a core function
• Support from SEO, web, and content teams already in place

Negotiable, depending on experience. Bonus potential available based on performance.

We’re excited to meet someone who loves what they do, can lead with confidence, and wants to help our clients succeed every day.

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