Director of Social Media (Healthcare) | Remote (Canada)

EKWA MARKETING.; Ontario; Remote; CAD 70,000 - 95,000; Full time

Job summary

A growing digital marketing company is looking for a Director of Social Media to lead their team and improve client engagement through innovative strategies. Applicants should have extensive experience in social media marketing, particularly in the dental and aesthetic fields. This remote position offers full-time work with opportunities for career growth and leadership in a vibrant environment.

Benefits

Work from home full-time

Opportunity to impact and grow a department

Support from existing teams

Qualifications

• 7-10+ years in social media marketing or creative content.
• 3-5+ years in a director or senior management role.
• Hands-on experience managing social for dental/aesthetic practices.

Responsibilities

• Lead the social media team and build new talent.
• Coach junior team members to grow their skills.
• Improve current social media systems and processes.

Skills

Social media marketing

Leadership

Content creation

Client-facing marketing

Data analysis

Tools

Canva

Adobe

Job description

Director of Social Media (Healthcare) | Remote (Canada)

Director of Social Media (Healthcare) | Remote (Canada)

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Director of Social Media (Healthcare) | Remote (US / Canada)

Do you love helping businesses grow using smart, creative content? Are you someone who can build and lead a great team? Can you help make social media one of the most valuable parts of our company into something our clients love us for?

We’re Ekwa Marketing, a digital marketing company helping dental, aesthetic, and veterinary practice owners grow by helping them successfully attract patients month after month.

We work with 450+ practices across the U.S. and Canada. We’re best known for our SEO work, but we want to make our social media services stand out and become a core strength of our offerings.

We’re looking for a leader to take on the role of Director of Social Media; someone who can guide, lead, and improve how we help our clients use social media to grow. This person should be a creative thinker, a team leader, and someone who knows how to connect strategy with real results.

Key Responsibilities

• Lead the social media team and build new talent if needed
• Coach and guide junior team members to grow their skills
• Improve our current social media systems, content, and process
• Work with creative designers, content writers, and contractors (photographers or videographers) to bring ideas to life
• Help, Support and or create new services (like full video production from idea to delivery)
• Support clients with strategies for both paid and organic social media
• Explain social media results in a way clients can see and feel the value
• Make sure our work helps clients gain real business results like new patient inquiries, reach, engagement, and brand awareness
• Keep an eye on social trends and help us stay ahead
• Report to leadership and help grow our social media department into a world-class offering

What You’ll Bring

7-10+ years working in social media marketing or creative content

3-5+ years of experience in a director, team lead, or senior management role

Hands-on experience managing social for dental or aesthetic practices (must-have)

Agency or client-facing marketing experience

Strong writing and communication skills

Experience with hiring, leading, and mentoring teams

Great with social media platforms (especially Facebook, Instagram, TikTok, YouTube)

Comfortable working with creative tools (like Canva, Adobe, or others)

Understands how to guide photographers or video creators to get the right shots for brand-building

Knows how to show clients real value through data, reports, and clear conversations

Positive attitude and willingness to take ownership from day one

Location

This is a remote role. You can work from anywhere in the U.S. or Canada. Must be available during standard North American business hours.

Why Work with Us?

Work from home full-time

Help shape and build a growing department

Freedom to bring your ideas to life

A chance to work with 450+ clients and make real impact

A strong team and leadership that believes in investing in talent

Opportunity to grow your career and take full ownership of a core function

Support from SEO, web, and content teams already in place

Salary

Negotiable, depending on experience. Bonus potential available based on performance.

We’re excited to meet someone who loves what they do, can lead with confidence, and wants to help our clients succeed every day.

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Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Internet Publishing

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