Director of Social Media

JUKEBOXPRINT.COM INC.; Richmond; Hybrid; CAD 150,000 - 190,000; Full time

Benefits offered by this job

Company events

Dental care

Vision care

Extended health care

Paid time off

Job summary

JUKEBOXPRINT.COM INC. is seeking an established Director of Social Media to lead our global function from Richmond, BC. You will shape strategy for Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn and beyond, with a focus on ambitious launches and collaborations.

You’ll build and manage a team, drive paid and organic growth, and partner with creators, agencies and production partners to deliver measurable results for premium print and design-driven brands.

Qualifications

• At least ten years of professional experience in social media, content strategy or digital brand marketing.
• At least five years directly managing social media employees, including hiring, coaching and performance management.
• Formal Director/Head-level social media leadership at a established company or agency.
• Proven responsibility for major accounts across organic content, paid social, community and performance.
• Strong knowledge of major platforms and budgets, with measurable growth results.

Responsibilities

• Set and own the social media strategy, annual roadmap and platform roles.
• Develop original content series, campaigns, product launches and collaborations.
• Own paid social strategy across Meta, TikTok, YouTube, Pinterest and LinkedIn.
• Lead social content from idea through production, publishing and review.
• Recruit, lead and develop the social media team.
• Build creator, influencer, ambassador and user-generated content programs.
• Oversee community management, listening and brand reputation.
• Set KPIs and use results to improve content and campaigns.
• Manage agencies, creators and production partners.

Skills

Social media leadership

Content strategy

Budget management

Editorial writing

Analytics

Team leadership

Job description

About Jukebox

Jukebox is a global online printing company known for premium print, specialty papers and finishes, and products made to a higher standard. From business cards and stickers to packaging, books and custom projects, we work with major brands, small businesses, designers and independent creators around the world.

The Role

Jukebox is looking for an established Director of Social Media to lead our complete social media function across strategy, content, paid social, creators and community.

We are taking a bolder approach to social in 2027 and beyond. We want original work people choose to follow, stronger product launches, ambitious collaborations and a closer connection with the designers, creators and businesses that use Jukebox. You will set the direction, build the team and make social media a major part of how Jukebox grows.

You will oversee Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn and other relevant and emerging channels, with a clear purpose and approach for each. This is not a first Director opportunity. Previous employment in a formal Director or Head-level social media role, including direct team leadership, is mandatory.

What You’ll Do

• Set and own the social media strategy, annual roadmap and role of each platform
• Develop original content series, campaigns, product launches and collaborations
• Own paid social strategy across Meta, TikTok, YouTube, Pinterest and LinkedIn, including budgets, audiences, creative testing and performance
• Lead social content from the initial idea through production, publishing and review
• Recruit, lead and develop the social media team
• Build creator, influencer, ambassador and user-generated content programs
• Oversee community management, social listening, brand reputation and responses to sensitive issues
• Set clear KPIs and use the results to improve organic content and paid campaigns
• Manage agencies, creators, production partners, technology and platform relationships

Who You Are

You have led social media for established companies or major brand accounts and can clearly show the channels, teams, budgets and results you owned. You know how to build a social media function, not simply keep a content calendar full. You have strong editorial judgement, understand what belongs on each platform and know how to turn creative work into measurable growth.

Qualifications

• At least ten years of professional experience in social media, content strategy or digital brand marketing
• At least five years directly managing social media employees, including hiring, coaching and performance management
• Previous employment in a formal Director, Head, Senior Director or VP-level social media role at an established company, brand or agency
• Proven responsibility for major company or client accounts across organic content, paid social, community, creators, budgets and performance
• Strong knowledge of Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn and emerging platforms
• Experience leading ongoing content, major campaigns and product launches from strategy through production and reporting
• A record of measurable results across audience growth, engagement, traffic, conversion or revenue
• Experience managing budgets, agencies, creators and production partners
• Strong writing, editorial, analytical and presentation skills
• Verifiable employment history and leadership responsibilities, supported by professional references

Preferred Experience

• Experience building or expanding a social media department
• Experience with a premium consumer, ecommerce, retail, technology or design-led brand
• Experience managing social media for audiences in both Canada and the United States
• Experience in both agency and in-house environments
• Experience with social commerce, affiliate programs or creator-led sales
• An interest in print, packaging, design and creative communities

Work Schedule

This is a full-time, in-office position based at Jukebox Headquarters in Richmond, BC. This is not a remote position.

Company Benefits

• Company events
• Dental care
• Vision care
• Extended health care
• Paid time off