Director of Sales (Stonefire & ACE)

FGF Brands; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

A leading North American bakery company seeks a Director of Sales for its Stonefire brand. This role involves expanding brand presence through strategic sales growth, account management, and identifying new business opportunities. The ideal candidate will have a strong background in sales, business development, and excellent negotiation skills while working in a collaborative environment focused on bakery products.

Benefits

Competitive Compensation

Health Benefits

Flexible medical/health spending account

Leadership training for career growth

Qualifications

• Minimum of 5 years in sales, business development, or account management.
• Experience in the food industry or CPG sector preferred.
• Strong negotiation and relationship-building skills.

Responsibilities

• Develop and execute sales strategies aligned with business goals.
• Manage relationships with key accounts for revenue growth.
• Identify new business opportunities to expand market reach.

Skills

Sales Growth

Business Development

Account Management

Negotiation

Cross-functional Collaboration

Data Analysis

Communication

Education

Bachelor's degree in Business, Marketing, or a related field

Tools

CRM Software

Microsoft Office

Job description

Job Description: Director of Sales (Stonefire & ACE)

An Opportunity you Do-Nut want to miss!

To become the world’s greatest baker, we need the world’s greatest team members

Summary - The Director of Sales will play a key role in expanding Stonefire’s brand presence across targeted channels and markets. Reporting to the VP of Retail Brands, this position is responsible for driving sales growth, building strategic relationships, and creating opportunities for market penetration. The ideal candidate is a self-starter with a strong background in sales, business development, and account management, who can identify new business opportunities and foster existing partnerships to support Stonefire’s growth objectives.

What FGF Offers:

• FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
• Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account

Primary Responsibilities

• Sales Strategy & Execution: Develop and execute sales strategies aligned with Stonefire’s business goals, working collaboratively with cross-functional teams.
• Account Management: Manage and grow relationships with key accounts, identifying growth opportunities and ensuring Stonefire’s brand is effectively represented.
• New Business Development: Identify and pursue new business opportunities to expand Stonefire’s market reach, driving revenue growth in existing and new channels.
• Market Insights & Analysis: Monitor market trends, competitive activities, and customer insights to adjust sales strategies and identify emerging opportunities.
• Promotional Planning & Execution: Collaborate with marketing and merchandising teams to design and execute promotional programs that maximize brand visibility and sales.
• Sales Forecasting & Reporting: Provide regular sales forecasts, tracking KPIs and performance metrics to evaluate progress against goals and recommend adjustments as needed.
• Cross-Functional Collaboration: Partner with marketing, operations, and product development to ensure alignment across teams, promoting cohesive efforts in launching new products and campaigns.
• Contract Negotiation: Negotiate contracts and agreements with clients, ensuring favorable terms that meet both Stonefire’s objectives and client needs.

Required Experience

• Minimum of 5 years in business development, sales, or account management, preferably within the food industry or consumer packaged goods (CPG) sector.
• Bachelor’s degree in business, Marketing, or a related field or equivalent business experience.
• Demonstrated success in driving revenue growth and managing key accounts, with strong negotiation and relationship-building skills.
• Proficient in analyzing sales data and market trends, with the ability to derive actionable insights.
• Proficiency in CRM software, Microsoft Office (particularly Excel and PowerPoint), and sales analytics tools.
• Willingness to travel up to 40% to visit clients, attend industry events, and support business development initiatives.
• Excellent verbal and written communication skills with a collaborative mindset, able to work cross-functionally to achieve business goals.

What is the recipe for a great career at FGF?

Working at FGF Brands, there is never a dull moment! FGF is a leading North American bakery company with facilities across the USA and Canada, focusing on bakery categories like naan, muffins, croissants, donuts, cakes, artisan breads, and flatbreads.

As an innovative and growing company, we offer challenging yet rewarding work. Our entrepreneurial spirit encourages team members to use creativity and out-of-the-box thinking to develop solutions and new ideas.

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