Director of Sales (Stonefire & ACE)

FGF Brands; Ontario; Hybrid; CAD 100,000 - 140,000; Full time

Job summary

Join a leading North American bakery company as a Director of Sales, focusing on expanding the Stonefire brand across markets. This strategic role involves driving revenue growth, fostering client relationships, and collaborating across teams to launch new products. FGF Brands offers competitive compensation, career development, and a dynamic work environment that encourages innovation.

Benefits

Flexible medical spending account

RRSP matching program

Tuition reimbursement

Discount program on restaurants and shopping

Qualifications

• Minimum 5 years in business development, sales, or account management.
• Experience in food industry or consumer packaged goods preferred.
• Proven success in driving revenue and managing accounts.

Responsibilities

• Develop and execute sales strategies aligned with business goals.
• Manage relationships with key accounts and identify growth opportunities.
• Negotiate contracts and agreements with clients.

Skills

Sales Acumen

Analytical Skills

Communication

Collaboration

Negotiation

Education

Bachelor’s degree in business or marketing

Tools

CRM software

Microsoft Office

Sales analytics tools

Job description

Job Description

Director of Sales (Stonefire & ACE)

An Opportunity you Do-Nut want to miss!

To become the world’s greatest baker, we need the world’s greatest team members

Summary - The Director of Sales will play a key role in expanding Stonefire’s brand presence across targeted channels and markets. Reporting to the VP of Retail Brands, this position is responsible for driving sales growth, building strategic relationships, and creating opportunities for market penetration. The ideal candidate is a self-starter with a strong background in sales, business development, and account management, who can identify new business opportunities and foster existing partnerships to support Stonefire’s growth objectives.

What FGF Offers:

• FGF believes in Home Grown Talent, with accelerated career growth and leadership training. Unleashing Your Potential.
• Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account.
• RRSP matching program.
• Tuition reimbursement.
• Discount program covering restaurants, gyms, shopping, etc.

Primary Responsibilities

• Sales Strategy & Execution: Develop and execute sales strategies aligned with Stonefire’s business goals, working collaboratively with cross-functional teams.
• Account Management: Manage and grow relationships with key accounts, identifying growth opportunities and ensuring Stonefire’s brand is effectively represented.
• New Business Development: Identify and pursue new business opportunities to expand Stonefire’s market reach, driving revenue growth in existing and new channels.
• Market Insights & Analysis: Monitor market trends, competitive activities, and customer insights to adjust sales strategies and identify emerging opportunities.
• Promotional Planning & Execution: Collaborate with marketing and merchandising teams to design and execute promotional programs that maximize brand visibility and sales.
• Sales Forecasting & Reporting: Provide regular sales forecasts, track KPIs and performance metrics to evaluate progress against goals, and recommend adjustments as needed.
• Cross-Functional Collaboration: Partner with marketing, operations, and product development to ensure alignment across teams, promoting cohesive efforts in launching new products and campaigns.
• Contract Negotiation: Negotiate contracts and agreements with clients, ensuring favorable terms that meet both Stonefire’s objectives and client needs.

Required Experience

• Experience: Minimum of 5 years in business development, sales, or account management, preferably within the food industry or consumer packaged goods (CPG) sector.
• Education: Bachelor’s degree in business, marketing, or a related field, or equivalent business experience.
• Sales Acumen: Demonstrated success in driving revenue growth and managing key accounts, with strong negotiation and relationship-building skills.
• Analytical Skills: Proficient in analyzing sales data and market trends, with the ability to derive actionable insights.
• Technical Proficiency: Proficiency in CRM software, Microsoft Office (Excel and PowerPoint), and sales analytics tools.
• Travel Requirements: Willingness to travel up to 40% to visit clients, attend industry events, and support business development initiatives.
• Communication & Collaboration: Excellent verbal and written communication skills with a collaborative mindset, able to work cross-functionally to achieve business goals.

What is the recipe for a great career at FGF?

Working at FGF Brands, there is never a dull moment! FGF is a leading North American bakery company with facilities across the USA and Canada, focusing on key bakery categories like naan, muffins, croissants, donuts, cakes, artisan breads, and flatbreads.

As an innovative and growing company, we offer challenging yet rewarding work. Our entrepreneurial spirit encourages team members to use creativity and out-of-the-box thinking to develop solutions and new ideas.

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