Director of Sales & Marketing | Voco Amritsar

Director of Sales & Marketing | Voco Amritsar

Hotel: Amritsar (ATQAA), 7th Milestone, Airport Road, 143001

At voco, we’ve created a hotel brand that gives people a different choice. Hotels to count on but different enough to be fun. Unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing.

Join the Team at the Pre-Opening of voco Amritsar, located with excellent road connectivity to the city’s commercial and residential hubs. voco Amritsar caters to a dynamic mix of corporate, SME, and MICE clientele in a substantially competitive market.

What is expected from you?

As a part of management committee member, you shall be responsible to drive success for voco Amritsar.

What is the job?

As Director of Sales & Marketing, you will lead the commercial strategy for the hotel—driving top-line revenue, building brand awareness, and leading a dynamic sales and marketing team. Your responsibilities include developing strategic partnerships, optimizing market share, and enhancing visibility across key segments through innovative campaigns and strong account management.

We’re seeking a results-oriented leader with deep market knowledge, strong business acumen, and a proven track record in driving sales performance and positioning upscale hospitality brands for success.

Your day to day

People

• Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbers.
• Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues.
• Train colleagues to make sure they hit hotel revenue goals to the standards we expect and have the tools they need to work effectively.
• Drive a great working environment for teams to thrive – connect departments to create a sense of one team.
• Develop and maintain great working relationships with key clients and outside contacts to increase revenue.
• Help prepare the departmental budget and financial plans including the hotel marketing plan.
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, food and beverage and banquet sales.
• Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
• Create and develop special events and sales blitzes to showcase the hotel to potential clients.

Guest Experience

• Provide guests with information to enhance guest experience.
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
• Lead marketing efforts to upsell guests on hotel services, offerings, and amenities.

Responsible Business

• Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel.
• Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities.
• Identify improvements to marketing activities and overall hotel sales performance and work with other departments.

What we need from you

• Bachelor’s degree / higher education qualification / equivalent in marketing or related field.
• Four or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team.
• Strong knowledge of local businesses and business trends required.
• Must speak local language(s).

What we offer

We’ll reward all your hard work with a great work environment and benefits – including but not limited to F&B Discount, IHG Employee Rate, Hotel Uniform, Meal at Employee Restaurant, excellent development, and advancement opportunities across the globe.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.