Director of Sales Marketing

RoomsRelay; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading hotel chain in Toronto is seeking a Director of Sales Marketing to develop revenue strategies and lead sales initiatives. The ideal candidate will have over 5 years in hotel sales and marketing, particularly in extended-stay or airport-adjacent environments. This role focuses on driving occupancy and ADR through strategic partnerships and digital channels. Competitive salary and full-time employment available.

Qualifications

• 5+ years in hotel sales and marketing, ideally with leadership experience.
• Track record of unlocking new channels and negotiating high-value contracts.
• Strong understanding of distribution analytics and pricing optimization.

Responsibilities

• Develop and implement a comprehensive sales and marketing roadmap.
• Oversee online channels and negotiate key corporate contracts.
• Lead brand positioning and storytelling efforts.

Skills

Leadership

Communication

Revenue Growth

Market Analysis

Channel Development

Job description

Overview

Join to apply for the Director of Sales Marketing role at RoomsRelay

About the Property

Extended-stay hotel close to Pearson Airport. Features suites, ranging from studio to two-bedroom layouts, each equipped with full kitchens, ample workspace, complimentary Wi-Fi, and streaming capabilities. Thoughtfully designed communal spaces include a courtyard with a fireplace ("Great Room"), breakfast lounge, gift shop, and guest patio. Amenities include complimentary hot breakfast, a social (happy) hour three nights a week, 24-hour fitness center, free laundry facilities, and business center services. The property is pet-friendly and fully accessible.

Role Summary

The Director of Sales will scale the property’s revenue strategy, growing occupancy and ADR within this competitive market. You’ll lead all outward-facing growth initiatives, both transient, group, and crew business. Building local partnerships and promotions through digital channels.

Key Responsibilities

• Strategic Market Leadership: Develop and implement a comprehensive sales and marketing roadmap that encompasses transient, group, extended-stay, corporate, and leisure segments.
• Revenue & Distribution Management: Oversee online channels, negotiate key corporate contracts, collaborate with OTAs, and refine pricing strategies to boost profit margins.
• Brand Messaging: Lead all brand positioning and storytelling efforts.
• Analytics & Performance Reporting: Design and deliver daily, weekly, and monthly KPIs, including occupancy, RevPAR, pipeline value, conversion ratios, and digital performance.
• Guest Experience: Collaborate with operations to ensure sales and marketing promise align with guest delivery.

What You Bring

• 5+ years in hotel sales and marketing, ideally with leadership experience in extended-stay or airport-adjacent hotels.
• A track record of unlocking new channels, negotiating high-value contracts, and delivering sustained revenue growth.
• Ability to articulate why suites with home-like amenities are the smart choice for extended-stay travellers.
• Understand distribution analytics, competitive benchmarking, and pricing optimization.
• Strong leadership with demonstrated ability to build, coach, and inspire cross-functional teams.
• Exceptional communication and stakeholder management skills with Owners, GMs, partners, and guests.

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales, Management, and Marketing

Industries

• Hospitality and Hotels and Motels