Director of Sales Marketing

DIRECTOR OF SALES & MARKETING

REPORTS TO GENERAL MANAGER

Passion Drives Performance. InnVest succeeds because our people love what they do. Our entire team shares a deep-rooted passion for the world of hospitality & travel that extends far beyond the walls of our offices and hotels.

Our company culture is built on collaboration. A nimble team where everyone has a voice and an opportunity to pursue their passions. Our skill sets are as diverse as our portfolio, but we all have a singular focus: a belief that partnerships deliver the best results. We embrace an entrepreneurial approach to decision making, respect for others, a strong sense of integrity and the curiosity and courage to challenge the status quo.

With over 100 hotels in our portfolio, representing 18 internationally recognized hotel brands, InnVest is the largest independent owner of hotels in Canada. In addition, our management team oversees the day-to-day activities of almost 90 hotels also making InnVest the largest independent operator of hotels in Canada. InnVest’s portfolio is geographically diverse with hotels from Vancouver, BC to Corner Brook, NF. From roadside inns to luxury urban properties, we are also experientially diverse.

At InnVest, our mission is simple – to deliver outstanding guest experiences and superior returns on quality hospitality investment. A career at InnVest will provide you with unrivalled opportunities and invaluable exposure to Canada’s largest independently owned and operated hotel portfolio.

For over a century, The Algonquin Resort St. Andrews by-the-Sea, Autograph Collection has welcomed travelers to an exquisite stay in New Brunswick. Located in historic St. Andrews, voted as Canada's top destination by USA Today, the resort is unique in its offerings: an idyllic seaside town with locally authentic dining & shops, the region's warmest swimming at Katy's Cove beach and award-winning whale watching, all at our doorstep. Featuring 233 luxury Guestrooms, five dining outlets, an award-winning 18-hole golf course, full conference center and spa, The Algonquin is the centerpiece of Maritime hospitality.

Under the stewardship of InnVest, Canada's largest owner & operator of hotels, significant investments are currently underway including a thoughtful reimagining of all Guestrooms, restaurants & public spaces as well as the construction of a new Nordic Spa, supporting our year-round offerings. Since 1889, The Algonquin has led the way for Canadian resort innovation - join us as we embark on our second century of authentic Maritimes hospitality.

We are seeking a dynamic and strategic Director of Sales & Marketing to co-lead our Commercial Team at The Algonquin Resort. In this pivotal role, you will be responsible for optimizing the hotel’s topline revenue opportunities and will drive key performance indicators such as TrevPAR, GOP, and market share. You will be a Leader that is energized by developing others and supporting their growth. As the primary owner of The Algonquin's positioning, you will lead the Sales & Marketing Teams efforts to expand awareness of the resort, develop segmented strategies to reach our potential Guests and manage the funnel, both for Marketing & Sales. As an Executive Committee member, you will be responsible for supporting the overall success of the hotel.

The duties of the Director of Sales & Marketing include, but are not limited to the following:

1. Strategist for Sales, Marketing and Profitability Initiatives;
2. Develop and implement a marketing plan and budget to achieve established sales objectives;
3. Manage turnover and work in parallel with the General Manager to maximize sales and profits and establish a pricing and selling price strategy;
4. Provide the team with resources, training, coaching and moral support to do a good job. Provide orientation and ongoing development support, ensuring that training programs are consistent with individual career goals;
5. Coach and energize the sales force in order to create a sales culture within a team of competent, efficient and united members who want to maximize their abilities;
6. Act as a coach who is able to challenge and empower the team in revenue growth;
7. Participate in internal and external business activities and lead the managers of the different market segments;
8. Implement Marriott marketing programs. Maximize regional and national resources while taking responsibility for the results of the hotel;
9. Provide overall hotel marketing leadership with revenue generation initiatives and ROI controls;
10. Establish public relations links in the various markets and ensure the representation of the hotel in the feeder markets through partnerships and participation in events in order to keep the hotel at the top of the list;
11. Ensures teamwork with department heads as a sales and marketing specialist. Maintain open communication with regional, national and corporate teams;
12. Prepare weekly, monthly, quarterly and annual reports as required;
13. Key member of the Leadership and Crisis Management teams. Participate in rotational Department Head on Duty program;
14. Assume responsibility for other tasks as required.

• Have a genuine desire to make a positive impact on peoples lives.
• Have the ability to anticipate Guest & Associate needs.
• Thrive on creating personal connections & telling our story.
• Are proud to deliver the very best of Canadian hospitality.
• Share our values of Teamwork, Respect, Integrity & Performance.

• Positive and respectful culture.
• Learning & development opportunities.
• Growth opportunities with Canada's premier hotel operator.
• Marriott travel perks & benefits.
• Discounts at hotel venue and access to resort amenities.
• Discounted Associate accommodations.
• Associate cafeteria.
• A focus on shared success and excellence.

InnVest Hotels is an inclusive employer. As such, we welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We appreciate all applications, however only those applicants selected for an interview will be contacted.