Director of Sales Marketing

The Style Academy; Regina; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading beauty education provider in Regina seeks an experienced Sales & Marketing Director to enhance the brand and mentor students. The successful candidate will lead marketing strategies, manage content creation for various platforms, and support student engagement—all within a creative environment. This leadership position plays a crucial part in shaping the brand's future.

Qualifications

• Experience in strategic marketing and sales.
• Strong writing and storytelling skills for digital platforms.
• Background in beauty, wellness, education, or personal development is a strong asset.

Responsibilities

• Develop and execute marketing strategies to grow enrollment and sales.
• Create and manage content for digital platforms.
• Mentor student leaders and contribute to a strong culture.

Skills

Strategic marketing and sales planning

Strong writing and storytelling skills

Experience with campaign execution

Knowledge of website platforms and CRM systems

Confident presenting ideas

Enthusiastic about student mentorship

Job description

Position: Sales & Marketing Director

Location: Regina, Saskatchewan (In-Person Role)

Industry: Beauty, Education, and Personal Development

We are seeking a dynamic and driven Sales & Marketing Director to join our leadership team and support the continued expansion of our beauty businesses and professional development programs. This role is ideal for a creative, strategic thinker who excels at building brands, leading campaigns, and mentoring others in a collaborative, high-energy environment.

About Us

We are leaders in the beauty and wellness industry, operating a thriving salon, a nationally recognized beauty academy, and a growing personal development brand. Our mission is to transform confidence from the inside out and empower the next generation of professionals through mentorship, education, and meaningful experiences. As we celebrate 20 years in business, we are looking for a committed leader to walk alongside us into our next bold chapter.

Who You Are

You are an experienced content creator and brand strategist with a passion for education and mentorship. You know how to craft compelling messages, build engagement, and drive results across multiple platforms. You thrive in creative spaces, value collaboration, and bring clarity and leadership to every project.

Key Strengths

• Strategic marketing and sales planning
• Strong writing and storytelling skills for web, email, and social media
• Experience with campaign execution and content calendars
• Knowledge of website platforms, CRM systems, and analytics tools
• Confident presenting ideas and leading teams
• Enthusiastic about student mentorship and community growth
• Background in beauty, wellness, education, or personal development is a strong asset

What You Will Do

• Develop and execute marketing strategies to grow student enrollment, service sales, and brand reach
• Create and manage content for digital platforms including website, social media, newsletters, and event promotion
• Collaborate with the founder on growth initiatives and special projects
• Lead student-facing campaigns and retail promotions
• Support in-person events, workshops, and campaigns with clarity and presence
• Mentor student leaders and contribute to a strong, engaged culture

Why This Role Matters

This is not just a marketing job. It is a leadership opportunity to help shape the future of an established brand while mentoring and inspiring others. You will be a vital part of a purpose-driven team, helping to build something meaningful while being part of a supportive and creative environment.

How to Apply

To apply, please send the following to [e-mail]

• Your resume
• A one-minute video introducing yourself and sharing why this role excites you
• A writing and graphic design sample (a blog post, caption, or email marketing piece)

Subject line: Sales & Marketing Director Application – [Your Name]

Although we hope to invite our new team member by September we are also deeply invested to find the most aligned fit for this extremely valuable position.

I look forward to learning more about you.

Candyce