Director of Sales – Lawn and Garden Products (CPG)

Vault Consulting (Accounting, Human Resources, Research); Brampton; On-site; CAD 175,000 - 200,000; Full time

Job summary

A global leader in outdoor power products is seeking a Director of Sales to manage key account relationships and drive sales growth across major Canadian retailers. The ideal candidate will have 8+ years of B2B sales experience and 5+ years in sales management, with a focus on consultative selling and financial acumen. This role offers a competitive salary plus bonuses and an opportunity for leadership development within the company.

Benefits

Partially company-paid health benefits

RSP matching

Reimbursement for further education

Laptop and cell phone

Company social events

Qualifications

• 8+ years of B2B sales experience, preferably within Consumer Packaged Goods (CPG).
• 5+ years of sales management experience, including direct reports.
• Demonstrated success in managing key accounts with major retailers.

Responsibilities

• Manage key national accounts and build strong relationships.
• Develop and implement sales strategies aligned with company goals.
• Oversee P&L responsibilities, budgeting, and financial analysis.

Skills

B2B sales experience

Sales management

Key account management

Consultative selling

Negotiation

Education

University or college degree in a business-related field

Tools

Excel

PowerPoint

Word

Job description

Overview

As Director of Sales, you will initially focus on managing key account relationships and driving sales growth across major Canadian retailers such as Canadian Tire, Home Depot, Costco, and others. You will roll up your sleeves as an individual contributor while preparing to transition into a leadership role overseeing a small team of sales professionals. This role requires strong sales management experience, business acumen including P&L responsibility, and the ability to build and maintain strategic client relationships. You will work closely with senior management and internal teams to develop sales strategies and ensure successful execution. This position reports to the Managing Director, Canada. The position offers a base salary range of $175,000 - $200,000 CAD plus bonuses.

COMPENSATION & BENEFITS:

• Base Salary: $175,000 – $200,000
• First-Year OTE: $240,000+
• Partially company-paid health benefits
• RSP matching
• Laptop and cell phone
• Reimbursement for further education
• Mileage reimbursement for travel
• Company social events

THE COMPANY & CULTURE:

Our client is a global leader in outdoor power products, including chainsaws, trimmers, robotic lawn mowers, and garden tractors. With a history dating back to 1689, they are known for innovation, quality, and sustainability. The company fosters a collaborative and inclusive culture, encouraging professional growth and valuing diverse perspectives. They partner with major Canadian retailers, including Canadian Tire, Home Depot, Costco, Rona, and Home Hardware. Their culture is built on boldness, dedication, and caring, emphasizing work-life balance, innovation, and sustainability. Known for their strong brand and premium quality, they are committed to continuous improvement and long-term growth.

OFFICE LOCATION & SALES TERRITORY:

Head Office: Brampton, ON

Work Environment: Primarily office-based, Monday to Friday, 40 hours/week.

Travel: 10–25% (up to 5 days/month). Includes visits to Toronto, Ottawa, Quebec, and occasional international travel.

Territory Coverage: All of Canada, with key focus on Toronto, Ottawa, and Quebec

EXPERIENCE, BACKGROUND & EDUCATION REQUIREMENTS:

• 8+ years of B2B sales experience, preferably within Consumer Packaged Goods (CPG)
• 5+ years of sales management experience, including direct reports and team leadership
• Demonstrated success in managing key accounts and building strong relationships with major Canadian retailers such as Canadian Tire, Home Depot, Costco, and others
• Strong financial acumen with experience managing P&L, budgeting, and driving profitability
• Expertise in consultative selling, negotiation, and structured sales processes
• Experience working with multi-cultural teams and diverse markets, including some exposure to French language markets (an asset but not mandatory)
• A university or college degree in a business-related field is required

TECHNICAL SKILLS:

• Excel – Intermediate
• PowerPoint – Intermediate
• Word – Intermediate

THE PRODUCT / SERVICE / SOLUTION

Full suite of lawn and garden solutions including

• Outdoor power equipment
• Chainsaws
• Trimmers and brushcutters
• Robotic lawn mowers
• Garden tractors and ride-on mowers
• Leaf blowers and hedge trimmers
• Professional landscaping equipment
• Battery-powered tools and accessories
• Parts, service, and support

PROSPECTIVE CUSTOMERS / INDUSTRY FOCUS / DECISION MAKER(S):

Large national home improvement retailers. Decision Makers: Primarily purchasing departments and mid-level management. Geography: Primarily focused on Ontario, Western Canada, and Quebec

SALES CYCLE / ORDER VALUE / ACCOUNT SIZE

• Average Order Size: $250,000
• Average Annual Revenue by Account: $20,000,000
• Typical Sales Cycle: 9–12 months

COMPETITIVE ADVANTAGES:

• Quality-driven products
• Well-established brand
• Continuous innovation

TYPICAL DAY & DUTIES:

• 75% sales and account management functions
• Manage key national accounts including Canadian Tire, Home Depot, Costco, and Rona
• Build and maintain strong relationships with major retailers and internal stakeholders
• Roll up sleeves to actively sell and pitch product portfolios, identifying new business opportunities
• Collaborate closely with the current Managing Director to shadow and learn the business
• Lead a small team of direct and indirect reports, preparing to transition into full sales leadership
• Develop and implement sales strategies aligned with company goals
• Monitor market trends and competitor activity to inform sales plans

25% administrative and reporting functions

• Oversee P&L responsibilities, budgeting, and financial analysis
• Prepare detailed internal reports and presentations for senior management
• Manage product transitions and coordinate with supply chain during system upgrades
• Support operational improvements during organizational changes and new product launches

OVERNIGHT TRAVEL:

10–25% Travel to Ottawa, Quebec, and occasional international destinations yearly

SUPPORT & TRAINING:

• Comprehensive onboarding with close mentorship from the current Managing Director to ensure smooth transition
• Hands-on training focused on key account management, P&L oversight, and internal reporting processes
• Ongoing coaching to develop leadership skills and prepare for full sales director responsibilities within 6 to 8 months
• Access to cross-functional teams and resources to support business development and operational understanding
• Support for travel and client engagement activities, including international visits to Germany and Salt Lake City

WHY YOU SHOULD APPLY:

Opportunity to lead sales for a global, well-established brand. Strong compensation package with clear growth trajectory to Director-level leadership. Work directly with top Canadian retailers. Represent an industry leader in growth mode.

OTHER SALES JOBS

If this job is not ideal for you, please upload your resume for future considerations at https://justsalesjobs.recruiterbox.com/jobs/61ab37640cd048c4b78dc09bcbf58e04

Or visit our website to view other available sales jobs at https://justsalesjobs.ca/jobs/

ABOUT JUST SALES JOBS

Just Sales Jobs sources and places Top Sales Talent from Toronto to Kitchener/Waterloo and Cities in between. We use Artificial Intelligence and Machine Learning technologies along with a proven hiring methodology to identify Top Sales Talent.

Just Sales Jobs has earned a reputation as the best recruitment agency in Ontario. We source and place for Sales Positions between Toronto and Kitchener/Waterloo, and cities in between. Sales positions we hire for include, Vice President of Sales, National Sales Director, Sales Director, Director of Sales, Regional Sales Manager, Territory Sales Manager, Sales Manager, Vice President Business Development, Business Development, Business Development Director, Business Development Representative, Business Development Manager, Business Development Officer, Sales Representative, Senior Sales Representative, Sales Development Representative, Account Manager, Account Executive, Senior Account Manager, Telemarketer, Inside Sales, Outside Sales, Door to Door Sales.

Our client is an equal opportunity employer committed to creating a diverse and inclusive, barrier-free workplace. They strive to provide a safe, healthy and respectful workplace where individuals are valued for their contributions. Our client encourages applications from women, aboriginal peoples, members of visible minorities, and persons with disabilities.Our client is committed to providing an accessible and supportive recruitment experience for persons with disabilities. If you require accommodations at any stage of the recruitment process, please notify us in advance [e-mail] thank all applicants in advance for their interest however, only those candidates under consideration will be contacted.

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