Director of Sales (inside sales)

Sunlife; Kitchener; Hybrid; CAD 130,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Sun Life in Canada is seeking a Director of Sales to support regional sales teams, manage front-line escalations, and drive advisor penetration and overall sales growth through strategic initiatives across advisory channels.

You will lead Business Development Managers, Inside Sales and Regional Coordinator, collaborate with national directors to define best practices, and oversee budgets while aligning with Sun Life's purpose and values.

Qualifications

• University degree or post-secondary education required.
• Life and Health Insurance License required or active licensing.
• CFP or CLU/AVA designation is an asset; leadership experience is valued.

Responsibilities

• Management of support functions including Business Development Managers, Inside Sales and Regional Coordinator.
• Support RVP in firm relationship management at senior leadership level.
• Manage front-line escalations and improve sales results through campaigns.

Skills

Leadership

Relationship building

Sales leadership

Insurance knowledge

Strategic planning

Education

University degree or post-secondary education

Life and Health Insurance License

CFP or CLU/AVA – asset

Leadership experience with proven results

Job description

You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description

The purpose of the role is to support the regional sales team in achieving all insurance & health and retention targets by developing and managing various forums of sales promotion including sales campaigns. The incumbent will build and maintain relationships with internal and external partners who can aid in sales objectives.

The successful candidate will share in Sun Life's values and believe in growth to achieve goals. They will manage escalations reported by the region, and elevate to RVP if necessary. They will help support market share growth by strategizing ways to increase advisor penetration and overall sales.

The Director of Sales will have leadership accountability for support functions including Business Development Managers, Inside Sales and Coordinator, and will be responsible for managing the existing relationship with some advisors and firms. They will spend an equal proportion of their time on team leadership & partner collaboration, sales activation and advisor & relationship management.

What will you do

• Management of support functions including Business Development Managers, Inside Sales and Regional Coordinator
• Supporting RVP in firm relationship management at senior leadership level
• Manage front-line escalations
• Improving sales results through Inside Sales and business management campaigns
• Responsible for some advisor & firm relationships
• Work with Directors of Sales, nationally, to define, promote and share best practices
• Support the regional team in identifying sales opportunities through new or existing relationships
• Identify, monitor and mitigate potential risks to the company
• Effectively managing the team’s budget
• Assist the Regional Vice President in the development of a strategic plan for the region that will provide direction for the marketing and sale of Sun Life Financial products and services through advisory distribution channels

Shared Accountabilities

• Complex tier 1 case consultation
• Budget planning & accountability
• Support Business Development Representative onboarding
• Input into sales target discussions from a firm perspective Liaise with Insurance Sales Representatives to maintain relationships with advisors

What do you need to succeed

Education, Licensing & Accreditation Requirements

• University degree or post-secondary education
• Life and Health Insurance License
• Knowledge of insurance and health products and operations
• Chartered Financial Planner (CFP) or Certified Life Underwriter (CLU/AVA) – asset
• Leadership experience with proven results - asset

Leadership / Management Competencies

• Highly organized and detail oriented
• Excellent written and verbal communication skills
• Able to manage multiple priorities simultaneously under tight timelines
• Strong partnering skills and demonstrated ability to work with multiple stakeholders
• 5-7 years proven success in a sales role is an asset
• Superior relationship building skills
• Knowledge of the insurance industry and our competitors, including market segmentation and trends
• Proven networking skills with advisors and sales leaders
• Collaborate with colleagues, nationally, on key initiatives

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [e-mail].

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range

130,000/130 000 - 180,000/180 000

Job Category

Sales - SIP

Posting End Date

11/11/2026