Director of Sales (inside sales)

Sun Life; Toronto; Hybrid; CAD 130,000 - 180,000; Full time

Job summary

Sun Life Canada is seeking a Director of Sales to lead regional programs, drive retention and growth, and strengthen advisor and partner relationships across the distribution network.

You will oversee Business Development Managers, Inside Sales and a Regional Coordinator, manage budgets and campaigns, and collaborate with national Directors to define strategies that expand market share through advisory channels.

Qualifications

• University degree or post-secondary education.
• Life and Health Insurance License.
• CFP or CLU/AVA certification – asset.
• 5-7 years proven sales experience is an asset.
• Strong relationship building with advisors and sales leaders.
• Knowledge of the insurance industry and market trends.
• Excellent written and verbal communication skills.
• Leadership experience

Responsibilities

• Management of support functions including Business Development Managers, Inside Sales and Regional Coordinator
• Supporting RVP in firm relationship management at senior leadership level
• Manage front-line escalations
• Improving sales results through Inside Sales and business management campaigns
• Responsible for some advisor & firm relationships
• Work with Directors of Sales, nationally, to define, promote and share best practices
• Support the regional team in identifying sales opportunities through new or existing relationships
• Identify, monitor and mitigate potential risks to the company
• Effectively managing the team’s budget
• Assist the Regional Vice President in the development of a strategic plan for the region that will provide direction for the marketing and sale of Sun Life Financial products and services through advisory distribution channels

Skills

Leadership

Communication

Relationship building

Sales experience

Strategic planning

Team management

Education

University degree or post-secondary education

Life and Health Insurance License

CFP or CLU/AVA certification

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful. When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The purpose of the role is to support the regional sales team in achieving all insurance & health and retention targets by developing and managing various forums of sales promotion including sales campaigns. The incumbent will build and maintain relationships with internal and external partners who can aid in sales objectives. The successful candidate will share in Sun Life's values and believe in growth to achieve goals. They will manage escalations reported by the region, and escape to RVP if necessary. They will help support market share growth by strategizing ways to increase advisor penetration and overall sales. The Director of Sales will have leadership accountability for support functions including Business Development Managers, Inside Sales and Coordinator, and will be responsible for managing the existing relationship with some advisors and firms. They will spend an equal proportion of their time on team leadership & partner collaboration, sales activation and advisor & relationship management.

What will you do:

• Management of support functions including Business Development Managers, Inside Sales and Regional Coordinator
• Supporting RVP in firm relationship management at senior leadership level
• Manage front-line escalations
• Improving sales results through Inside Sales and business management campaigns
• Responsible for some advisor & firm relationships
• Work with Directors of Sales, nationally, to define, promote and share best practices
• Support the regional team in identifying sales opportunities through new or existing relationships
• Identify, monitor and mitigate potential risks to the company
• Effectively managing the team’s budget
• Assist the Regional Vice President in the development of a strategic plan for the region that will provide direction for the marketing and sale of Sun Life Financial products and services through advisory distribution channels

Shared Accountabilities:

• Complex tier 1 case consultation
• Budget planning & accountability
• Support Business Development Representative onboarding
• Input into sales target discussions from a firm perspective
• Liaise with Insurance Sales Representatives to maintain relationships with advisors

What do you need to succeed:

• Education, Licensing & Accreditation Requirements: University degree or post‑secondary education Life and Health Insurance License Knowledge of insurance and health products and operations Chartered Financial Planner (CFP) or Certified Life Underwriter (CLU/AVA) – asset Leadership experience with proven results - asset Leadership / Management Competencies: Highly organized and detail oriented Excellent written and verbal communication skills Able to manage multiple priorities simultaneously under tight timelines Strong partnering skills and demonstrated ability to work with multiple stakeholders 5-7 years proven success in a sales role is an asset Superior relationship building skills Knowledge of the insurance industry and our competitors, including market segmentation and trends Proven networking skills with advisors and sales leaders Collaborate with colleagues, nationally, on key initiatives

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds. Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e‑mail a request to [e-mail].

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you. We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range: 130,000/130 000 - 180,000/180 000

Job Category: Sales - SIP Posting End Date: 11/11/2026

Shine together At Sun Life, you can be your most brilliant self. Our supportive, flexible, and inclusive work environment is one where you - and your career - can thrive. Whatever your aspirations, collaborative leaders and colleagues are ready to help you learn, grow, and succeed. Make life brighter We're a global company with a passion for people. Our purpose is to help Clients achieve lifetime financial security and live healthier lives. As a team of 30,000 across 26 countries, our impact is far‑reaching, and locally relevant There's power in numbers. As part of Sun Life's growing team, you have an impact on people in your community and around the world. Shape the future With an optimistic eye on a brighter future, we drive to innovate. Be part of leading change, push boundaries and try new ways of working. Use data to drive bold actions. Be agile and pivot as we test and learn. At Sun Life, we're driving transformation, sustainability and innovation for our Clients, employees, partners, and communities.

Join us. Together, we can make the future brighter. Join a top employer for a brighter future. Visit Sun Life Careers