Director of Sales, Canada

trü frü; Bolton; On-site; CAD 211,000 - 266,000; Full time

Job summary

A leading fruit-based snacks company in Canada is seeking a Director of Canada Sales to create a sustainable business model and establish a go-to-market strategy. This role involves developing growth strategies and ensuring seamless sales execution. The background required includes over 8 years of sales experience and a Bachelor's degree in Business Administration. A competitive salary range of $150,000 to $188,000 is offered along with an impressive benefits package.

Benefits

Competitive salary

Flexible Paid Time Off

Excellent health, dental & vision insurance

401K retirement saving opportunity

Casual office dress code

Qualifications

• 8+ years of experience in the Sales function, ideally with cross-functional experience.
• Track record of leading sustained growth within previous roles.
• Experience managing a customer P&L with strong financial acumen.

Responsibilities

• Develop a clear strategic vision for the organization.
• Define long-term goals and align them with company objectives.
• Drive delivery of strategic initiatives effectively.

Skills

Excellent communication

Negotiation

Collaboration

Analytical skills

Influencing skills

Education

Bachelor’s degree in Business Administration or a related field

Job description

Overview

Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one‑of‑a‑kind “better for you” Hyper‑Chilled and Hyper‑Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit‑based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come!

Position Summary

As the Director of Canada Sales – trü ü you will create a new and sustainable business model for Trü Frü in the market, establishing a go‑to‑market strategy, building and developing the route to market for our portfolio and creating the foundations for future growth in Canada, including marketing activation.

The position encompasses crafting comprehensive multi‑year growth strategies and ensuring seamless sales execution across channels; inclusive of DCOM. You will play a key role in molding the company’s long‑term strategic plans and build a team (Strategic Demand and Account Management).

What you’ll do

• Develop and communicate a clear, forward‑looking strategic vision for the organization.
• Define long‑term goals and align them with company objectives.
• Design and implement effective tactics to achieve the vision.
• Drive successful execution and delivery of strategic initiatives.
• Oversee the development and implementation of tools that support strong sales storytelling.
• Ensure forecasting processes are accurate, credible, and data‑driven.
• Manage trade activities efficiently to maximize performance.
• Continuously improve team tools and capabilities to support business growth.
• Build and maintain strong, value‑adding relationships across multiple channels.
• Cultivate partnerships with brokers and key stakeholders.
• Foster collaboration that drives sales growth and enhances brand reputation.
• Leverage relationships to uncover opportunities and strengthen market position.
• Implement tools and processes to effectively track and monitor progress.
• Establish streamlined methods for collecting and analyzing performance data.
• Promote a data‑driven culture that supports informed decision‑making.
• Use insights to drive continuous improvement and adapt quickly to market trends.

You are...

• A visionary leader who demonstrates the capability to establish a comprehensive and forward‑thinking strategic vision at the channel level, employing appropriate tactics to ensure successful execution.
• A data‑driven decision maker who leverages diverse perspectives and data to make informed decisions, taking full accountability for outcomes.
• An effective communicator and coach who models effective storytelling techniques and displays flexibility and adaptability in tailoring messages to different audiences.
• Action‑oriented and able to translate insights into actionable plans.
• An innovative thinker who creates fresh, innovative approaches to problem‑solving and strategy development.

You have...

• Bachelor’s degree in Business Administration or a related field.
• 8+ years of experience in the Sales function, ideally with cross‑functional experience (i.e. Customer Marketing or Category Insights).
• Excellent communication, negotiation, collaboration, analytical, and influencing skills.
• Track record of leading sustained growth within previous roles.
• Experience managing a customer P&L and a strong financial acumen.
• Demonstrated proficiency in developing sales strategy at a channel level.

Pluses

• Master’s degree in Business Administration

Salary & Benefits

Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $150,000 to $188,000. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

• Competitive salary, including a target bonus and an impressive benefits package!
• Flexible Paid Time Off
• Excellent health, dental & vision insurance, with options to fit you and your family’s needs.
• Long‑term disability and short‑term disability insurance
• Employee Assistance Program (EAP)
• 401K retirement saving opportunity.
• Casual office dress code
• A dynamic, ambitious, indulgently fun work environment!

EEO Statement

At trü frü, we are committed to an inclusive workplace where diversity in all its forms is championed. trü frü is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.

Voluntary Self-Identification of Disability

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

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