Director of Sales and Marketing – 53 North Collection (Matrix, Metterra and Varscona Hotels, Am[...]

Crescent Hotels & Resorts; Edmonton; On-site; CAD 70,000 - 95,000; Full time

Job summary

Crescent Hotels & Resorts is seeking a proactive and experienced Director of Sales and Catering to lead sales initiatives across multiple boutique properties in Edmonton. This role focuses on strategic planning, team leadership, and enhancing guest experiences while managing financial performance and client relationships. Join a team dedicated to creating exceptional hospitality experiences and fostering a diverse and inclusive work environment.

Benefits

Competitive wages

Exceptional benefit plan for eligible associates & family

Flexible scheduling

Travel discounts for family

Growth opportunities

Qualifications

• 4-5 years of senior experience in sales and catering.
• Strong financial acumen with forecasting and budget management.
• Innovative leader with excellent relationship-building skills.

Responsibilities

• Lead and manage sales and catering teams to achieve revenue goals.
• Develop and implement sales strategies aligned with market trends.
• Collaborate with cross-functional teams to ensure service excellence.

Skills

Sales Management

Team Leadership

Strategic Planning

Budgeting

Financial Acumen

Relationship Building

Education

Bachelor's degree in Business or Hospitality Management

Job description

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.

At 53 North Collection, we are looking for our next great team member to join us and lead our sales and catering team at the Matrix, Metterra and Varscona Hotels. We are committed to providing you with:

• Competitive wages
• An exceptional benefit plan for eligible associates & your family members
• Flexible scheduling to allow you to focus on what is important to you
• Discounts with our Crescent managed properties in North America for you & your family members
• Opportunity to grow with us
• A workplace that you can be proud of, where you are valued, trusted and supported by the team

Here is what you will be doing each day:

As our Director of Sales and Catering, you will be the driving force behind the strategic planning and execution of sales and catering initiatives across our three independent, boutique properties in Edmonton. You will:

• Lead and manage the sales and catering teams to achieve revenue goals and deliver exceptional guest experiences.
• Develop and implement sales strategies that align with market trends, business objectives, and brand standards.
• Foster strong relationships with clients, vendors, and community partners to grow business opportunities and enhance brand visibility.
• Collaborate cross-functionally with culinary, marketing, and operations teams to ensure seamless event execution and service excellence.
• Analyze market data and performance metrics to identify growth opportunities and adjust strategies accordingly.
• Oversee budgeting and forecasting , ensuring financial targets are met while maintaining high service standards.
• Mentor and inspire your team through coaching, performance management, and professional development initiatives.

Ultimately, you will be responsible for directing all aspects of the sales and catering activities including guest and employee satisfaction, management, financial performance, and revenue generation.

Does this sound like you?

You have proven experience in sales, preferably in a multi-property hotel setting. Your 4 to 5 years’ experience in a senior sales and catering role will be a huge asset in this role. You possess excellent financial acumen with experience in forecasting, revenue management and budgeting.

At Crescent Hotels & Resorts we strive to create a great placeto work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve.That’s why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture.

Qualifications Behaviors

Required

Team Player : Works well as a member of a group

Functional Expert : Considered a thought leader on a subject

Leader : Inspires teammates to follow them

Innovative : Consistently introduces new ideas and demonstrates original thinking

Dedicated : Devoted to a task or purpose with loyalty or integrity