Director of Sales and Marketing – 53 North Collection (Matrix, Metterra and Varscona Hotels, Am[...]

The Crescent Hotels Group; Edmonton; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading hospitality team in Edmonton seeks a Director of Sales and Catering to lead their sales initiatives across multiple boutique properties. The ideal candidate will possess strong sales experience, financial acumen, and the capability to inspire and manage teams. Join a company that promotes diversity, equity, and open communication.

Benefits

Competitive wages

Exceptional benefits for eligible associates and family

Flexible scheduling

Travel discounts

Qualifications

• 4 to 5 years’ experience in a senior sales and catering role.
• Proven experience in sales management.
• Strong capability in forecasting and budgeting.

Responsibilities

• Lead and manage sales and catering teams to achieve revenue goals.
• Develop and implement strategic sales initiatives.
• Foster relationships with clients and community partners.
• Collaborate with culinary, marketing, and operations teams.
• Analyze market data to identify growth opportunities.
• Oversee budgeting and forecasting processes.
• Mentor the team through performance management.

Skills

Sales experience in a multi-property hotel setting

Financial acumen

Team leadership

Innovative thinking

Job description

Description

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.

At 53 North Collection, we are looking for our next great team member to join us and lead our sales and catering team at the Matrix, Metterra and Varscona Hotels. We are committed to providing you with:

• Competitive wages
• An exceptional benefit plan for eligible associates & your family members
• Flexible scheduling to allow you to focus on what is important to you
• Discounts with our Crescent managed properties in North America for you & your family members
• Opportunity to grow with us
• A workplace that you can be proud of, where you are valued, trusted and supported by the team

Here is what you will be doing each day:

As our Director of Sales and Catering, you will be the driving force behind the strategic planning and execution of sales and catering initiatives across our three independent, boutique properties in Edmonton. You will:

• Lead and manage the sales and catering teams to achieve revenue goals and deliver exceptional guest experiences.
• Develop and implement sales strategies that align with market trends, business objectives, and brand standards.
• Foster strong relationships with clients, vendors, and community partners to grow business opportunities and enhance brand visibility.
• Collaborate cross-functionally with culinary, marketing, and operations teams to ensure seamless event execution and service excellence.
• Analyze market data and performance metrics to identify growth opportunities and adjust strategies accordingly.
• Oversee budgeting and forecasting, ensuring financial targets are met while maintaining high service standards.
• Mentor and inspire your team through coaching, performance management, and professional development initiatives.

Ultimately, you will be responsible for directing all aspects of the sales and catering activities including guest and employee satisfaction, management, financial performance, and revenue generation.

Does this sound like you?

You have proven experience in sales, preferably in a multi-property hotel setting. Your 4 to 5 years’ experience in a senior sales and catering role will be a huge asset in this role. You possess excellent financial acumen with experience in forecasting, revenue management and budgeting.

At Crescent Hotels & Resorts we strive to create a great place to work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve. That’s why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture.

Qualifications

Behaviors

• Team Player: Works well as a member of a group (Required)
• Functional Expert: Considered a thought leader on a subject (Required)
• Leader: Inspires teammates to follow them (Required)
• Innovative: Consistently introduces new ideas and demonstrates original thinking (Required)
• Dedicated: Devoted to a task or purpose with loyalty or integrity (Required)

Source: Crescent Hotels & Resorts