Director of Sales and Marketing

FAIRMONT; Winnipeg; On-site; CAD 80,000 - 120,000; Full time

Job summary

A renowned hotel in Winnipeg is seeking a Director of Sales & Marketing to lead a transformative journey. This role involves developing innovative strategies, managing a high-performing team, and ensuring exceptional guest experiences. A unique opportunity to redefine luxury hospitality with a focus on growth and excellence.

Benefits

Extended medical benefits

Participation in the Fairmont Pension Plan

Discounted rates worldwide

Opportunities for growth

Participation in CSR activities

Qualifications

• Minimum of 5 years of senior sales management experience in hospitality or related fields.
• Proven leadership and team development results.
• Excellent communication skills in various forms.

Responsibilities

• Craft and execute sales strategies to maximize revenue.
• Lead a high-performing sales team to drive business growth.
• Manage sales training and set yearly targets and quotas.

Skills

Communication

Leadership

Team Development

Education

Bachelor’s degree or Hotel Management degree

Tools

MS Office

Property Management systems

Job description

Do you have the vision, expertise, and drive to lead a hotel through a market-defining transformation? We’re seeking a Director of Sales & Marketing to spearhead our hotel’s repositioning and rebranding journey, ensuring a seamless transition to a new era of luxury.

In this role, you will:

1. Craft and execute sales strategies that maximize revenue and market share.
2. Lead a high-performing sales team to drive business growth.
3. Elevate the hotel’s presence through innovative marketing initiatives.

This is a rare opportunity to redefine a luxury destination, blending strategic leadership with a bold, forward-thinking approach. If you’re ready to take on a career-defining role, we want to hear from you.

What you will be doing:

• Prepare and administer the hotel’s sales & marketing plan and related budget, ensuring integration of the strategic planning process into daily operations to achieve revenue goals.
• Lead and develop the sales team to achieve their highest potential in line with strategic plans.
• Manage all sales training, set yearly sales targets, quotas, incentive plans, and other learning initiatives to maintain effective sales professionals.
• Stay informed of competitors’ sales and marketing strategies and counteract effectively to secure maximum business.
• Identify and develop new business sources across all segments to broaden the account base.
• Ensure guest service excellence through collaboration with operations to exceed customer expectations.
• Maintain effective communication with corporate sales and marketing teams, local hotels, and regional management for synergistic opportunities.
• Coordinate sales and marketing efforts with local tourism initiatives to enhance the hotel’s leadership role.

Qualifications:

• Bachelor’s degree and/or Hotel Management degree is an asset.
• Minimum of 5 years of senior sales management experience in hospitality or related tourism fields.
• Excellent communication skills—interpersonal, written, and media relations.
• Proven leadership and team development results.
• Computer literacy in MS Office and Property Management systems.

Additional Information:

What’s in it for you:

• Full-time employees are eligible for benefits including extended medical, dental, life insurance, and short-term disability.
• Participation in the Fairmont Pension Plan with matched contributions.
• Discounted rates worldwide through employee benefit cards.
• Opportunities for growth within the property and internationally.
• Participation in CSR activities like Planet 21.

Located in downtown Winnipeg at the historic corner of Portage and Main, the Fairmont Winnipeg hotel offers a luxurious experience with the warmth of the Prairies. Step outside, and the city is at your feet.

Visa Requirements: Applicants must possess a valid Canadian work visa prior to applying, as we do not provide offer letters for visa procurement.

Our Commitment to Diversity & Inclusion:

We are committed to attracting, recruiting, and promoting diverse talent. We provide accommodations during the application process—please contact our Talent & Culture Department for assistance. We aim to create a welcoming environment that respects differences and promotes equal opportunity for all, including individuals with disabilities. Please inform us of any specific needs during your application process.