Director of Sales

JRoss Recruiters; Ontario; On-site; CAD 90,000 - 120,000; Full time

Job summary

A community-rooted hotel in Ontario is seeking a Director of Sales to lead revenue-generating activities. The ideal candidate will possess at least 5 years of hotel sales experience and a strong track record in relationship building. This role offers significant autonomy, allowing you to shape the sales function and contribute to the hotel's success. Join a supportive team with a legacy of high guest satisfaction and quality assurance.

Benefits

Stable ownership

High guest satisfaction

Significant autonomy

Qualifications

• Minimum of 5 years of progressive experience in hotel sales.
• Strong understanding of hospitality sales fundamentals.
• Demonstrated success in building long-term client relationships.

Responsibilities

• Develop and execute sales strategies to drive revenue.
• Rebuild relationships with legacy accounts and secure new business.
• Represent the hotel in the local and regional business community.

Skills

Hotel sales experience

Relationship building

Revenue growth

Communication skills

Time management

Education

Post-secondary education in Hospitality or Business

Tools

PMS tools

CRM tools

STR data analysis

Job description

Develop and execute sales strategies to drive revenue across corporate, construction, healthcare, legal, long-stay, and other key markets

Rebuild and expand relationships with legacy accounts while identifying and securing new business opportunities

Represent the hotel within the local and regional business community, acting as the property’s lead relationship builder

Maintain a consistent on-property presence to stay close to operations and the guest experience

Utilize PMS and CRM tools (Visual Matrix experience preferred) along with STR data to analyze performance and guide sales efforts

Collaborate with front desk and operations teams to align service delivery with sales goals

Provide informal coaching and direction to existing sales support or front desk staff involved in reservations or guest communication

Requirements

Minimum of 5 years of progressive experience in hotel sales, with a proven record of revenue growth and account management

Experience in independent, branded, or soft-branded properties in suburban or tertiary markets preferred

Strong understanding of hospitality sales fundamentals, including rate strategies, market segmentation, and distribution channels

Excellent interpersonal, written, and verbal communication skills

Demonstrated success building and maintaining long-term client relationships

Proficiency in reading and analyzing PMS reports, STR data, and sales performance metrics

Highly organized with strong time management and follow-through skills

Comfortable working independently and reporting directly to ownership

A collaborative, adaptable mindset with the confidence to bring new ideas to the table

Post-secondary education in Hospitality, Business, or a related field is an asset but not required

Corporate Culture

This is a high-impact, high-autonomy position for a confident hotel sales professional who knows how to lead with strategy, initiative, and results. The Director of Sales will be the driving force behind all revenue-generating activity, with the flexibility to shape the sales function in a way that suits the business and its marketThis is a unique opportunity to work directly with ownership in a financially stable, community-rooted hotel, with the freedom to implement ideas, take ownership of results, and contribute meaningfully to the property's continued success.

Why Join

Stableownership with a legacy of success

High guest satisfaction, quality assurance, and OTA performance

Diverse guest base and strong direct business

Opportunity to shape the sales function with significant autonomy and impact

Supportive, long-tenured team and a strong community reputation

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