Director of Sales

Hotel Equities; Edmonton; On-site; CAD 75,000 - 80,000; Full time

Benefits offered by this job

Performance Bonus

Medical and Dental Insurance

Paid Vacation, Sick Time & Holidays

Cell Phone Allowance

Career Growth Opportunities & LEAD

Reduced Hotel Rates Throughout Our POI

Life Insurance

Paid Parental Leave

Exclusive Third-Party Discounts

Job summary

Hotel Equities is seeking a dynamic Director of Sales in Edmonton to drive revenue, occupancy, and market share. You will build and maintain relationships with clients and partners, coordinate with hotel teams, and lead sales initiatives to meet business goals.

The role emphasizes relationship-building, strategic selling, and collaboration across operations, revenue management, and catering to deliver exceptional guest experiences and strong financial results.

Qualifications

• Experience in hotel sales, hospitality, customer service, or related fields preferred.
• Strong communication, presentation, and relationship-building skills.
• Results-oriented with good organization and follow-through.
• Ability to manage multiple priorities and meet deadlines.
• Proficiency with Microsoft Office and sales-related systems.

Responsibilities

• Develop and execute sales strategies designed to achieve revenue, occupancy, and market-share objectives.
• Develop and maintain relationships with current and prospective clients and local business partners.
• Prospect for new business and follow up on leads, inquiries, and opportunities.
• Conduct sales calls, tours, presentations, and client meetings as appropriate.
• Prepare proposals, contracts, correspondence, and sales reports.
• Coordinate with operations, revenue management, catering, and other departments to meet client needs.
• Maintain accurate account, activity, and opportunity information.
• Support sales strategies designed to achieve revenue and market-share objectives.
• Represent the hotel professionally at community events, trade shows, and networking opportunities.
• Respond promptly to client requests and resolve concerns in partnership with hotel leadership.
• Monitor market conditions and competitive activity and communicate relevant information to leadership.
• Perform other duties as assigned.

Skills

Relationship building

Communication

Presentation

Organization

Time management

Education

High school diploma

Bachelor’s degree preferred

Tools

CRM systems

PMS

Revenue management systems

Microsoft Office Suite

Job description

Job Description

Hotel Equities, a multi-award-winning hotel development and hospitality management company, is seeking a dynamic, results-oriented Director of Sales to join our team.

Pay Range

CAD $75,000.00 - CAD $80,000.00 /Yr.

Job Description

Hotel Equities, a multi-award-winning hotel development and hospitality management company, is seeking a dynamic, results-oriented Director of Sales to join our team. If you're passionate about hospitality, take pride in your work, and enjoy creating positive experiences for guests and associates, we'd love to meet you. As Director of Sales, you'll play an important role in supporting hotel operations, delivering exceptional service, and helping our team achieve its operational and business goals.

Job Purpose

The Sales position is responsible for generating and supporting hotel business through relationship development, prospecting, account management, event coordination, and effective communication. This position contributes to occupancy, revenue, market share, and guest satisfaction by building strong relationships with clients and business partners.

What You'll Do

• Develop and execute sales strategies designed to achieve revenue, occupancy, and market-share objectives.
• Develop and maintain relationships with current and prospective clients and local business partners.
• Prospect for new business and follow up on leads, inquiries, and opportunities.
• Conduct sales calls, tours, presentations, and client meetings as appropriate.
• Prepare proposals, contracts, correspondence, and sales reports.
• Coordinate with operations, revenue management, catering, and other departments to meet client needs.
• Maintain accurate account, activity, and opportunity information.
• Support sales strategies designed to achieve revenue and market-share objectives.
• Represent the hotel professionally at community events, trade shows, and networking opportunities.
• Respond promptly to client requests and resolve concerns in partnership with hotel leadership.
• Monitor market conditions and competitive activity and communicate relevant information to leadership.
• Perform other duties as assigned.

Qualifications & Requirements

• High school diploma or equivalent required; bachelor's degree preferred for management roles.
• Previous hotel sales, hospitality, customer service, or related experience preferred.
• Strong communication, presentation, and relationship-building skills.
• Results-oriented with strong organization and follow-through.
• Ability to manage multiple priorities and meet deadlines.
• Proficiency with Microsoft Office and sales-related systems.

What We're Looking For

• A relationship builder who enjoys developing new business.
• A proactive, goal-oriented professional with strong follow-through.
• A polished communicator who represents the hotel professionally.
• A collaborative team member with a strong customer-service mindset.

Physical Requirements

This position requires the ability to:

• Sit, stand, walk, bend, reach, and use computers for extended periods.
• Travel locally and occasionally off-site for client meetings, events, and networking.
• Lift or carry marketing materials and supplies as needed.

Experience With The Following Is Preferred

• Sales and Customer Relationship Management (CRM) systems
• Property Management Systems (PMS)
• Revenue Management Systems
• Microsoft Office Suite

Amazing Benefits At A Glance

• Performance Bonus Opportunity
• Team-Driven and Values-Based Culture
• Medical and Dental Insurance
• Paid Vacation, Sick Time & Holidays
• Cell Phone Allowance
• Career Growth Opportunities & Leadership Development Programs
• Reduced Hotel Rates Throughout Our Portfolio
• Employee Referral Program
• Life Insurance
• Paid Parental Leave
• Exclusive Third-Party Discounts (Shopping, Travel, Entertainment & More)

Why Hotel Equities?

At Hotel Equities, we believe hospitality begins with people. Our award-winning culture is built on integrity, accountability, service, and leadership. We empower our associates to grow professionally while delivering exceptional experiences for our guests and outstanding results for our owners. Whether you're beginning your hospitality career or bringing years of industry experience, you'll find opportunities to grow your career with one of the hospitality industry's most respected management companies. Hotel Equities is an Equal Opportunity Employer. We celebrate diversity and are committed to fostering an inclusive workplace where every associate is respected, valued, and empowered to succeed. Apply with confidence. Transparency matters, which is why Hotel Equities is committed to 100% wage transparency for all open positions. Explore opportunities across our diverse portfolio and discover where your hospitality career can grow with us. Please note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with this position. Responsibilities may evolve based on business needs.