Director of Sales

Sunrise Senior Living; Beaconsfield; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading senior living community is seeking a Director of Sales to foster relationships and generate referrals in a dynamic environment. This role involves organizing marketing events, training new team members, and reinforcing brand reputation to achieve occupancy goals, focusing on quality care for seniors.

Qualifications

• Sales experience in senior living or hospitality preferred.
• Strong organizational and time management skills.
• Flexible schedule to work some evenings and weekends.

Responsibilities

• Nurture lead sources and build local relationships.
• Organize strategic marketing events to promote Sunrise.
• Train new team members in sales techniques.

Skills

Communication

Customer Service

Time Management

Tools

Microsoft Office

CRM Tool

Job description

COMMUNITY NAME

Sunrise at Beaconsfield / Maison de Vie Sunrise Beaconsfield

JOB OVERVIEW

"Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing what’s right for the resident. For me, that’s a big breath of fresh air." - Sunrise Leader

At Sunrise, our Director of Sales is responsible for building relationships and developing referrals. This is key to success in this sales leadership role. Monitoring local market conditions and potential referral sources can significantly impact lead generation.

RESPONSIBILITIES & QUALIFICATIONS

Responsibilities:

• Nurturing lead sources
• Organizing strategic marketing events on-site to promote the Sunrise story
• Implementing creative tactics to convert leads into move-ins
• Training new team members as they gain experience on the Sunrise sales team
• Reinforcing the community’s brand reputation and achieving maximum occupancy goals

Qualifications:

• Sales experience in senior living, hospitality, or related healthcare environment preferred (e.g., hospital, skilled nursing, long-term care, hospice, CCRC, or home health)
• Successful track record in identifying and building local relationships to drive business
• Excellent written and verbal communication skills, with the ability to facilitate small-group presentations
• Strong organizational and time management skills to handle multiple priorities effectively
• Passion for seniors and excellent customer service and interpersonal skills
• Schedule flexibility to work one weekend day per week (usually Tuesday-Saturday) and some evenings as needed
• Proficiency with Microsoft Office and ability to learn new applications; experience with a CRM tool for tracking leads is preferred