Director of Performance Marketing (Remote, Quebec City)

Blacksmith Agency LLC; Quebec; Remote; CAD 120,000 - 180,000; Full time

Job summary

Blacksmith Agency is seeking a Director of Performance Marketing to lead the PPC and SEO departments. You will supervise the PPC strategist and SEO strategist, set quality standards, and own client results across the function.

Your role includes overseeing audits, reporting, and ensuring accuracy of attribution, while guiding budget strategy as accounts scale and preparing the hiring plan for the team. You will be the client-facing owner for underperforming accounts and will collaborate with

Qualifications

• 7+ years across paid media and SEO. Owning one channel while sitting beside the other does not count here.
• Depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads to distinguish strong work from good-looking work.
• One account you turned around: discuss the metric before/after and why the change worked.
• Comfortable being the client-facing owner when an account underperforms.
• Agency experience carrying many accounts simultaneously.

Responsibilities

• Lead the Performance Marketing department and supervise the PPC and SEO strategists.
• Define the quality bar, audits, reporting standards, and ensure delivered work meets the bar.
• Own client results and ensure reporting accuracy and attribution integrity.
• DX: diagnose accounts at risk, direct strategists to fix, and participate in client calls.
• Shape channel strategy and budget allocation as accounts scale.
• Communicate credible delivery to Sales and plan hiring for the department within a quarter.

Skills

Team leadership

Client facing

Strategic oversight

Tools

Google Ads

GA4

Search Console

Meta Ads

Microsoft Ads

Job description

About The Role

Blacksmith Agency runs PPC and SEO for clients across multifamily, B2B and technical verticals. As Director of Performance Marketing you lead that department. The PPC strategist and the SEO strategist report to you and they are the specialists in their channels. Right now nobody owns this function, which is the whole reason this seat is open.

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada or South Africa)

What You Own

• The PPC strategist and the SEO strategist: their quality bar, their development, their reviews, and the call when someone is not going to get there.
• The standard the work is held to. What a good audit looks like, what gets checked before work leaves the agency, how an account is reported. You write it and you hold two specialists to it.
• Client results across the whole function, including whether our reporting is honest. Nobody here is auditing attribution and GA4 accuracy today.
• The escalation when an account is at risk. You diagnose it, you direct the strategist who fixes it, and you are on the call with the client.
• Channel strategy and where budget goes as accounts scale.
• What we tell sales we can credibly deliver, before it gets sold.
• The hiring plan for the department, and first-round interviews for your own team, within about a quarter.

What You Need

• Strategists or specialists who have reported to you, where their reviews, their development and the decision when someone was not working out were yours. Managing accounts is not this.
• 7+ years across paid media and SEO. Owning one channel while sitting beside the other does not count here.
• Enough depth in Google Ads, GA4, Search Console, Meta and Microsoft Ads to tell good work from work that merely looks good. That is a lower bar than doing it and a higher bar than reading a report.
• One account you turned around that you can talk through: the metric, the figure before, the figure after, and why the change worked. Whose hands were on the keyboard matters far less than whether the diagnosis was yours.
• Comfortable being the client-facing owner when an account is underperforming. That call comes to you, not to the strategist.
• Agency experience carrying many accounts at once.

Please do not apply if

• Nobody has ever reported to you, or you have never owned someone's review or had to performance-manage anyone.
• You have only ever run one channel.
• All of your experience is in-house on a single brand.
• What you actually want is to keep building campaigns yourself. That is not a lesser ambition, it is a different job, and this is not it.

None of these are preferences we bend on. They are how we screen, so applying anyway costs you an hour and gets you a no.

Process

Three conversations, then a decision. A thirty minute screen with our recruiter, a first round with the founder this seat reports to, and a final. No take-home project and no panel interview.