Director of Media Strategy | Agency | Hybrid in Vancouver | $140-180k + Benefits

White Bay; Vancouver; Hybrid; CAD 140,000 - 180,000; Full time

Job summary

An established industry player in Vancouver is seeking a Director of Media Strategy to lead a talented team in crafting innovative media strategies. This dynamic role involves shaping multi-channel campaigns, optimizing performance through data-driven insights, and fostering collaboration among teams. With a focus on digital excellence and strategic thinking, this position offers the chance to make a significant impact in a growth-oriented environment. If you are passionate about media and leadership, this opportunity is perfect for you.

Qualifications

• 10+ years in media strategy with a strong digital focus.
• Proven leadership in fast-paced agency environments.

Responsibilities

• Develop strategic media plans across various channels.
• Lead and mentor media strategists and analysts.

Skills

Media Strategy

Digital Advertising

Data Analytics

Campaign Optimization

Team Leadership

Stakeholder Management

Tools

Google Ads

Meta

DV360

CM360

SA360

ComScore

Emarketer

Job description

Director of Media Strategy | Agency | Hybrid in Vancouver | $140-180k + Benefits

Join to apply for the Director of Media Strategy | Agency | Hybrid in Vancouver | $140-180k + Benefits role at White Bay.

Finding the best talent in Marketing, Creative and Technology

Company:

A forward-thinking, results-driven marketing agency in Vancouver is seeking a Director of Media Strategy and Optimisation to lead its high-performing team. Known for crafting data-backed, impactful campaigns, this agency thrives on innovation and collaboration. With a diverse portfolio spanning various industries, it delivers measurable success for brands through cutting-edge digital strategies.

The Role:

The Director of Media Strategy and Optimisation will play a pivotal role in shaping and executing multi-channel media strategies that drive performance and growth. This leadership position requires a strategic thinker with a deep understanding of digital media, data analytics, and optimisation techniques. Overseeing a talented team, this individual will spearhead campaign strategies, refine media processes, and ensure best-in-class execution across paid, owned, and earned channels. Working in a hybrid capacity, they will foster collaboration between teams, mentor media specialists, and maintain strong relationships with stakeholders to maximise campaign impact.

Responsibilities:

1. Develop and oversee strategic media plans across digital, social, programmatic, and traditional channels.
2. Optimise campaign performance through data analysis, A/B testing, and advanced targeting strategies.
3. Lead and mentor a team of media strategists and analysts, fostering innovation and best practices.
4. Collaborate with creative, content, and client-facing teams to align media strategy with business objectives.
5. Evaluate emerging media trends and technologies to enhance campaign effectiveness.
6. Manage budgets, forecasting, and performance reporting to ensure ROI-driven decision-making.
7. Cultivate and maintain strong relationships with media partners, platforms, and vendors.

Requirements:

1. 10+ years of experience in media strategy, planning, and optimisation, with a strong digital focus.
2. Proven leadership experience managing teams in a fast-paced agency or brand environment.
3. Expertise in digital advertising platforms, including Google Ads, Meta, programmatic DSPs (DV360, CM360, SA360), and emerging media.
4. Solid experience with tools such as ComScore, Emarketer, and more.
5. Strong analytical skills with experience in data-driven decision-making and performance tracking.
6. Excellent communication and stakeholder management abilities.
7. Familiarity with attribution modelling, audience segmentation, and media measurement methodologies.

This is an opportunity to join a dynamic, growth-oriented team that values strategic thinking and innovation. Candidates who are passionate about media excellence and leadership are encouraged to apply.

If you’re looking to join a fun and collaborative team, don’t hesitate in putting forward an application! To automatically receive notifications upon new roles and market updates, follow our LinkedIn page: https://www.linkedin.com/company/white-bay-search/

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