Director of Marketing Technology

Havas CX Canada; Toronto; On-site; CAD 120,000 - 160,000; Full time

Job summary

Enverta Digital, now part of Havas CX Canada, seeks a hands-on Director of Marketing Technology to lead client-facing MarTech initiatives across Salesforce, loyalty, personalization, and digital activation.

You will guide a small pod, perform platform configuration, QA, and delivery, and mentor teammates while staying close to data, segmentation, and campaign activation in Toronto.

Qualifications

• 5+ years of MarTech, CRM, or marketing automation experience.
• Hands-on experience with Salesforce Data Cloud and/or SFMC.
• Strong understanding of segmentation, personalization, and customer journeys.

Responsibilities

• Act as hands-on technical lead within a client-facing MarTech pod.
• Lead platform configuration, QA, and delivery coordination across engagement platforms.
• Work across Salesforce, Adobe, Braze, and related MarTech systems.

Skills

MarTech

CRM

Marketing automation

Personalization

Customer engagement

Platform QA

SQL

Communication

Stakeholder management

Mentoring

Tools

Salesforce Data Cloud

Salesforce Marketing Cloud

Salesforce Engagement

Salesforce Loyalty Management

Adobe Journey Optimizer

Braze

Job description

We are looking for a Director of Marketing Technology to support client-facing delivery across customer engagement, loyalty, marketing automation, personalization, and digital activation initiatives.

This is a hands-on technical lead role, not an architecture position. You will work under the guidance of a VP / Enterprise Architect and lead day-to-day technical execution across a small pod while staying close to platform configuration, troubleshooting, QA, and delivery. The role is best suited for someone with strong hands-on experience across Salesforce and/or MarTech platforms who can both do the work and guide others doing the work.

What you will do

• Act as the hands-on technical lead within a client-facing MarTech solutioning pod.
• Lead platform configuration, implementation support, troubleshooting, QA, and delivery coordination across customer engagement platforms.
• Work across platforms such as Salesforce Data Cloud, Salesforce Loyalty Management, SFMC / Salesforce Engagement, Adobe Journey Optimizer, Braze, and related MarTech systems.
• Translate architecture direction from the VP / Enterprise Architect into detailed requirements, platform configurations, implementation plans, and delivery-ready documentation.
• Support segmentation, personalization, customer journeys, campaign logic, activation workflows, consent handling, and loyalty use cases.
• Use SQL where needed for data validation, campaign QA, count reconciliation, troubleshooting, and segmentation logic.
• Create and review user stories, acceptance criteria, data mappings, platform requirements, technical specifications, QA scenarios, and solution documentation.
• Coordinate day-to-day technical delivery across a small team or pod of 1-5 people.
• Triage implementation issues, identify root causes, document defects, and drive resolution with developers, QA, campaign teams, and platform specialists.
• Support campaign readiness and operational handoff through platform QA, data checks, integration testing, and validation activities.
• Identify delivery risks across data quality, segmentation logic, platform limitations, privacy, consent, integration complexity, and operational readiness.
• Participate in client workshops and onsite working sessions in Toronto 1-2 days per week.

Required qualifications

• 5+ years of experience in MarTech, Salesforce, CRM, marketing automation, loyalty, customer engagement platforms, or technical consulting.
• Hands-on experience implementing or supporting platforms such as Salesforce Data Cloud, Salesforce Marketing Cloud / Engagement, Salesforce Loyalty Management, Adobe Journey Optimizer, Braze, or similar technologies.
• Strong practical understanding of MarTech platform configuration, segmentation, personalization, customer journeys, campaign activation, and platform QA.
• Working knowledge of SQL for querying, validating, analysing, reconciling, or troubleshooting customer and campaign data.
• Familiarity with relational data concepts such as tables, joins, keys, views, audience logic, segmentation rules, and source-to-target mappings.
• Ability to translate requirements into platform configurations, user stories, acceptance criteria, test scenarios, technical documentation, and implementation guidance.
• Experience working with developers, QA teams, platform specialists, campaign teams, architects, product owners, analysts, and business stakeholders.
• Experience leading or coordinating technical delivery across small teams or pods.
• Strong problem-solving skills and ability to troubleshoot delivery issues across systems.
• Comfortable facilitating working sessions and explaining technical concepts to non-technical stakeholders.
• Ability to work onsite at client offices in Toronto 1-2 days per week.

Preferred qualifications

• Strong hands-on experience with Salesforce Data Cloud.
• Hands-on experience with Salesforce Loyalty Management or another loyalty platform.
• Experience with SFMC / Salesforce Engagement, Adobe Journey Optimizer, Braze, or similar customer engagement tools.
• Experience supporting multi-channel engagement across email, SMS, push, web, mobile app, loyalty, or other digital customer channels.
• Experience writing SQL for campaign QA, audience validation, segmentation logic, count reconciliation, or data quality checks.
• Exposure to Snowflake, Databricks, or other enterprise data platforms. This is nice-to-have only and not required for the role.
• Exposure to Adobe Experience Manager (AEM). This is nice-to-have only and not required for the role.
• Experience mentoring, guiding, or coordinating small technical teams.
• Salesforce, Adobe, Braze, agile, or related MarTech certifications are an asset.

What success looks like

• The pod has clear, actionable requirements and delivery-ready documentation.
• Platform configuration and QA work moves forward without depending on the VP / Enterprise Architect for day-to-day execution.
• Issues are triaged quickly, root causes are documented, and the right specialists are engaged when needed.
• Campaign, journey, segmentation, loyalty, and activation use cases are delivered with strong quality control.

About us:

Enverta Digital is a marketing technology and customer engagement consultancy, now part of Havas CX Canada. We specialize in CRM strategy, marketing operations, and MarTech enablement, helping brands design and deliver personalized, data-driven customer experiences across channels. Backed by Havas’ global network, Enverta combines deep platform expertise with creative and strategic capabilities to drive measurable business impact.

Additional Information

This role represents an active vacancy at Havas. You will be joining a collaborative, growth-oriented environment where ideas are encouraged and career development is supported. The base salary range for this position is CAD $120,000 to $160,000, with final compensation determined based on factors such as work location, skills, experience, and background.

Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.