Director of Marketing – National Real Estate Development (Rentals)

MHB Group Canada; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Director to lead innovative strategies for new multi-family residential development projects across Canada. This role combines creativity with strategic thinking, focusing on branding, digital marketing, and effective communication to drive occupancy and revenue growth. With a hybrid work model and opportunities for national travel, this position offers a unique chance to influence marketing initiatives while collaborating with diverse teams. If you're passionate about real estate development and eager to make an impact, this is the perfect opportunity for you.

Benefits

Generous Bonus

Benefits

Vacation Model

Qualifications

• 5+ years of experience in marketing, preferably in multi-residential real estate.
• Strong grasp of branding, digital marketing, and social media strategies.

Responsibilities

• Develop and execute marketing strategies for new residential developments.
• Collaborate with teams to enhance lead generation and tenant retention.

Skills

Strategic Marketing Leadership

Digital Marketing

Branding

Social Media Management

Market Research

Data Analysis

Education

Bachelor's Degree in Marketing or Related Field

Tools

HubSpot

Salesforce

Yardi

Job description

Director of Marketing – National Real Estate Development (Rentals)

Director of Marketing and Digital Communications – National Real Estate Development (Rentals)

Are you a strategic marketing leader with a passion for real estate development? We are seeking a Marketing Director to drive the marketing projects and digital strategy for a national portfolio of multi-family residential NEW development projects across Canada. This role is responsible for bringing brands to life within properties, aligning marketing initiatives with business objectives, and ensuring strong occupancy and revenue growth. If that sounds like you, then apply today!

Key Responsibilities

• Develop and execute marketing and digital communications' strategies for new residential developments, including branding, advertising, digital campaigns, social media, and promotional initiatives.
• Conduct market research and competitive analysis to inform pricing, leasing strategies, and emerging industry trends.
• Collaborate with leasing teams to enhance lead generation, optimize the resident journey, and improve tenant retention.
• Work closely with stakeholders, including development, operations, and external vendors, to execute high-quality marketing deliverables.
• Manage budgets and track performance metrics, using data-driven insights to optimize marketing effectiveness and ROI.

Qualifications

We’re looking for a dynamic marketing professional with 5+ years of experience managing innovative strategies, ideally within multi-residential real estate or a related industry. The ideal candidate has a strong grasp of branding, digital marketing, and social media, with experience using CRM and marketing automation tools like HubSpot, Salesforce, or Yardi.

Based in Toronto, with a 4/1 hybrid work model – some National travel.

Base salary plus generous bonus, benefits and vacation model.

If you love using your marketing knowledge to create and lead strategy, utilizing your extensive network of third-party creative agencies to deliver content and data and analytics tools to help drive your decision-making, and you’re confident in managing budgets and KPIs, then this certainly is the job for you.

This is an opportunity with a Canada wide, fast-paced, entrepreneurial company, balancing creativity with strategy while working autonomously and collaborating across teams.

If you’re passionate about bringing brands to life and have experience within new-build multifamily development, we’d love to hear from you!

If you think this would be the perfect role for someone you may know, feel free to refer this to them.

We thank all applicants in advance, but only those who are qualified will be contacted.

MHB Group values inclusion and diversity in the workplace. We are an equal opportunity employer that encourages applicants of all minority groups. For more about our values, please visit our website at mhbgroup.ca.

Seniority level

• Director

Employment type

• Full-time

Job function

• Consulting, Marketing, and Other

Industries

• Marketing Services and Real Estate