Director of Marketing – National Real Estate Development (Rentals)

MHB Group Canada; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

A leading national real estate development company is seeking a Director of Marketing and Digital Communications in Toronto. This strategic role focuses on executing marketing initiatives for multi-family residential developments, aligning creativity with business objectives, while managing budgets and performance metrics in a hybrid work model.

Benefits

Generous bonus

Benefits package

Vacation model

Qualifications

• 5+ years of experience in marketing, ideally in real estate.
• Strong grasp of digital strategies and marketing management.
• Experience in managing budgets and KPIs.

Responsibilities

• Develop marketing and digital communications strategies.
• Conduct market research for pricing and leasing strategies.
• Collaborate to enhance lead generation and tenant retention.

Skills

Branding

Digital Marketing

Social Media

Market Research

Data-Driven Insights

Tools

HubSpot

Salesforce

Yardi

Job description

Director of Marketing and Digital Communications – National Real Estate Development (Rentals)

Are you a strategic marketing leader with a passion for real estate development? We are seeking a Marketing Director to drive the marketing projects and digital strategy for a national portfolio of multi-family residential NEW development projects across Canada. This role is responsible for bringing brands to life within properties, aligning marketing initiatives with business objectives, and ensuring strong occupancy and revenue growth. If that sounds like you, then apply today!

Key Responsibilities

• Develop and execute marketing and digital communications' strategies for new residential developments, including branding, advertising, digital campaigns, social media, and promotional initiatives.
• Conduct market research and competitive analysis to inform pricing, leasing strategies, and emerging industry trends.
• Collaborate with leasing teams to enhance lead generation, optimize the resident journey, and improve tenant retention.
• Work closely with stakeholders, including development, operations, and external vendors, to execute high-quality marketing deliverables.
• Manage budgets and track performance metrics, using data-driven insights to optimize marketing effectiveness and ROI.

Qualifications

We’re looking for a dynamic marketing professional with 5+ years of experience managing innovative strategies, ideally within multi-residential real estate or a related industry. The ideal candidate has a strong grasp of branding, digital marketing, and social media, with experience using CRM and marketing automation tools like HubSpot, Salesforce, or Yardi.

Based in Toronto, with a 4 / 1 hybrid work model – some National travel

Base salary plus generous bonus, benefits and vacation model

If you love using your marketing knowledge to create and lead strategy , utilising your extensive network of third party creative agencies to deliver content and data and analytics tools to help drive your decision-making, and you’re confident in managing budgets and KPIs, then this certainly is the job for you.

This is an opportunity with a Canada wide, fast-paced, entrepreneurial company, balancing creativity with strategy while working autonomously and collaborating across teams.

If you’re passionate about bringing brands to life and have experience within newbuild multifamily development, we’d love to hear from you!

If you think this would be the perfect role for someone you may know, feel free to refer this to them.

We thank all applicants in advance, but only those who are qualified will be contacted.

MHB Group values inclusion and diversity in the workplace. We are an equal opportunity employer that encourages applicants of all minority groups. For more about our values, please visit our website at mhbgroup.ca .

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