Director of Marketing

Liteline; Richmond Hill; On-site; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Health, dental & vision benefits

RRSP contribution match

Job summary

Liteline is seeking a Director of Marketing to lead a 10-person team and shape comprehensive marketing strategies across multiple brands. You will own digital marketing, channel strategy, pricing, and product launch execution while aligning with sales and engineering to drive growth.

The role requires a minimum of 10+ years in senior marketing positions, with a track record in B2B environments and a data-driven mindset.

Qualifications

• Senior marketing experience with leadership responsibility.
• Strong analytical mindset and data-driven decision making.
• Experience in B2B manufacturing or lighting/related industries preferred.

Responsibilities

• Lead and grow a 10-person marketing and communications team.
• Own and implement a data-informed digital marketing strategy.
• Develop channel marketing strategies across multiple brands and verticals.
• Plan and manage monthly product launches end-to-end.
• Develop pricing strategies across brands and markets.
• Strengthen brand messaging across all channels.
• Provide market insights to inform sales and engineering.

Skills

Marketing leadership

Team leadership

B2B marketing

Data analytics

Brand strategy

Pricing strategy

Education

University degree in Marketing or Business

Tools

Google Analytics

HubSpot

Tableau

Job description

Founded in 1979, Liteline Corporation is Canada’s largest privately held lighting manufacturer, specializing in LED lighting for residential and commercial markets across North America. From architectural and hospitality lighting to retail, office, commercial, and high-rise residential applications, we design and manufacture complete product lines that light the spaces where people live and work.

With a team of more than 140 and a clear plan for strategic growth, there has never been a better time to join us.

Explore our products at liteline.com or on our YouTube channel.

About the Role

Reporting to and partnering closely with one of our Co-Presidents, the Director of Marketing will set and execute channel strategy across multiple verticals and brands while leading and inspiring a high-performing Marketing and Communications team of 10. This is a senior leadership role for someone who loves building strategy — and rolling up their sleeves to deliver it.

What You’ll Do

• Lead and grow the team — mentor, develop, and inspire 10 marketing professionals, fostering an engaged, high-performing culture.
• Own digital marketing — develop and execute a comprehensive, data-informed digital marketing strategy.
• Build channel strategy — create channel marketing strategies and the team to manage and execute them.
• Drive product launches — plan and manage the execution of monthly product launches end to end.
• Shape pricing — develop and manage pricing strategies across multiple brands, countries, and verticals.
• Strengthen the brand — craft clear, consistent brand messaging across every channel.
• Deliver market insight — research customer behaviour and translate findings into action, keeping sales and engineering informed with regular updates.
• Track the market — proactively monitor competitors and industry trends, sharing insights and recommendations with the management team.
• Enable the wider team — ensure management, sales, and customer service are well-versed in all products and solutions.
• Keep it current — refresh in-market products and marketing materials to keep messaging sharp and compelling.

What You Bring

• A university degree or college diploma in Marketing, Business Administration, or a related field.
• 10+ years of progressively senior marketing experience, including 5+ years leading and developing teams.
• Experience in lighting, building materials, or another B2B manufacturing environment.
• Strong command of marketing analytics and a data-driven, measurement-focused mindset.
• A proven track record of designing and successfully implementing forward-thinking marketing and communications strategies.
• A collaborative leadership style and a genuine passion for building and growing teams.
• Strong attention to detail and comfort working with technical information.
• Exceptional project management skills, with the ability to align stakeholders and streamline the product-development pipeline.
• The ability to juggle multiple projects in tandem without losing momentum.
• A passionate, self-starting mindset.

What We Offer

• Competitive compensation aligned with your qualifications and experience.
• Comprehensive health, dental, and vision benefits, plus a partial company match on your contributions to our group RRSP.
• The opportunity to help shape an innovative, growing organization that genuinely invests in learning and development.

Our Commitment to Inclusion & Accessibility

Liteline is an equal-opportunity employer. We value the unique skills and experience every candidate brings and are committed to building a diverse and inclusive place to work.

We are also committed to accommodating people with disabilities throughout our hiring process.

If you require accommodation at any stage of recruitment and selection, please contact our Human Resources department and reference the position title in the subject line. A member of our team will be in touch as soon as possible.