Director of E-Commerce & Digital Marketing

Capital BBQ; Canada; Hybrid; CAD 80,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Bonus potential

Employee discounts

Remote-friendly

Job summary

Capital BBQ, powered by BBQing.com, seeks a Director of E-Commerce & Digital Marketing to architect the next phase of digital growth and lead a high-performing team in Canada. The role drives end-to-end digital performance, building awareness, acquiring customers, and nurturing loyalty across channels.

You will own the strategy, optimize site experience, manage marketplaces and integrations, and guide paid, organic, and owned campaigns with a data-driven mindset.

Qualifications

• 7 plus years in senior e-commerce and digital marketing leadership (retail or consumer goods preferred).
• Proven record of scaling revenue, improving conversions, and enhanced UX.
• Expertise with Shopify Plus, Klaviyo, and analytics platforms.
• Strong grasp of SEO, UX/UI, and omnichannel strategy.
• Skilled in performance marketing, budgeting, and data-driven decisions.
• Exceptional leadership, communication, and project management skills.
• Analytical, ROI-focused thinker with business discipline.
• Passion for BBQ culture and outdoor living is a major plus!

Responsibilities

• Define and own the digital growth roadmap aligned with business goals.
• Drive online revenue growth and customer acquisition with ROI focus.
• Collaborate cross-functionally with developers, designers, merchants, and operations.
• Oversee site experience, navigation, and theme optimization to maximize conversions.
• Lead UX/UI enhancements and SEO strategy to make BBQing.com an industry benchmark.
• Manage integrations with marketplaces (Amazon, eBay) and platforms (Shopify Plus, Klaviyo, CRM).
• Lead paid, organic, and owned digital channels (Google, Meta, affiliates, email, social).
• Build and optimize campaigns to drive traffic, engagement, and sales.
• Establish a data-driven culture with rigorous reporting and continuous improvement.
• Oversee brand storytelling, content creation, and campaigns.
• Scale CRM, loyalty, and personalized retention programs.
• Partner with vendors on co-op promotions and collaborations.
• Recruit, mentor, and manage e-commerce and marketing professionals.
• Foster an innovative, accountable, customer-obsessed culture.

Job description

Future Opening: Director of E-Commerce & Digital Marketing

• Health insurance

About Us

Capital BBQ, powered by BBQing.com, is one of Canada’s largest and most trusted omni-channel BBQ and outdoor living retailers.

For over 35 years, we’ve been firing up grills, designing dream outdoor kitchens, and turning backyards into the best rooms in the house. We proudly carry the world’s top BBQ and outdoor living brands and are passionate about great food, great gear, and even better experiences.

This isn’t just retail it’s a lifestyle. From sizzle-filled summer nights and pizza parties to custom outdoor kitchens that become the heart of the home, our products bring people together.

We’ve built a strong foundation and growing online presence, but now it’s time to level up. Our goal is bold: to make BBQing.com the number 1 trusted destination for outdoor living in Canada. That means not just competing with Amazon and Costco but surpassing them in experience, credibility, and engagement.

If you’re excited by the challenge of blending strategy, innovation, and lifestyle to shape the future of a thriving brand, this could be your next stage.

The Role

We’re seeking a Director of E-Commerce & Digital Marketing a strategic, hands-on leader who will architect our next phase of digital growth. You’ll drive end-to-end digital performance: building awareness and acquisition, optimizing site navigation and conversion, and nurturing loyalty and repeat customers.

You’ll develop the strategy and roll up your sleeves to deliver results, leading a high-performing team of specialists and managing the digital roadmap to deliver measurable growth across all channels.

Key Responsibilities

Strategic Leadership

• Define and own the digital growth roadmap aligned with business goals.
• Drive online revenue growth and customer acquisition with ROI focus.
• Collaborate cross functionally with developers, designers, merchants, and operations.

E-Commerce Excellence

• Oversee site experience, navigation, and theme optimization to maximize conversions.
• Lead UX/UI enhancements and SEO strategy to make BBQing.com an industry benchmark.
• Manage integrations with marketplaces (Amazon, eBay) and platforms (Shopify Plus, Klaviyo, CRM).

Performance Marketing & Analytics

• Lead paid, organic, and owned digital channels (Google, Meta, affiliates, email, social).
• Build and optimize campaigns to drive traffic, engagement, and sales.
• Establish a data-driven culture with rigorous reporting and continuous improvement.

Brand, Content & Community

• Oversee brand storytelling, content creation, and campaigns.
• Scale CRM, loyalty, and personalized retention programs.
• Partner with vendors on co-op promotions and collaborations.

Team Leadership

• Recruit, mentor, and manage e-commerce and marketing professionals.
• Foster an innovative, accountable, customer-obsessed culture.

Qualifications

• 7 plus years in senior e-commerce and digital marketing leadership (retail or consumer goods preferred).
• Proven record of scaling revenue, improving conversions, and enhancing UX.
• Expertise with Shopify Plus, Klaviyo, and analytics platforms.
• Strong grasp of SEO, UX/UI, and omnichannel strategy.
• Skilled in performance marketing, budgeting, and data-driven decisions.
• Exceptional leadership, communication, and project management skills.
• Analytical, ROI-focused thinker with business discipline.
• Passion for BBQ culture and outdoor living is a major plus!

What We Offer

• The chance to shape the digital future of Canada’s BBQ leader.
• A supportive, entrepreneurial culture where ideas have impact.
• Competitive compensation with performance-based bonus.
• Comprehensive health and benefits plan.
• Exclusive employee discounts on top BBQ and outdoor living gear.
• Join us in building Canada’s number 1 destination for outdoor living and help us fire up a new era of digital growth.

Flexible work from home options available.

Compensation: $80,000.00 - $120,000.00 per year

North America’s most successful network of Independent business owners. Driven to thrive on their own terms through an indominable entrepreneurial spirit and innovation leadership.

We recognize the important work you are doing and will reward you for the positive impact you’re making every day. As a respected team member of our organization, you’ll receive a competitive compensation and benefits package along with many other employee incentives. If you’re ready to build a successful and sustainable career on our team, team up with us.