Director of Digital Operations & Automation

Umbrex; Ontario; Remote; CAD 145,000 - 170,000; Full time

Job summary

An innovative firm seeks a Director of Digital Operations & Automation to lead the charge in optimizing digital systems and enhancing member experiences. This role involves streamlining processes, integrating cutting-edge AI tools, and managing the tech stack to ensure seamless operations. As a key player in a remote-first environment, you will collaborate with leadership to drive continuous improvement and implement effective automation solutions. Join a dynamic team dedicated to empowering independent consultants and making a significant impact in the consulting industry.

Benefits

Remote work flexibility

Performance bonus up to 15%

Professional development opportunities

Access to exclusive events

Collaborative team culture

Qualifications

• Experience with MarTech and automation tools.
• Strong data fluency and storytelling with metrics.
• Ability to lead teams and coach junior implementers.

Responsibilities

• Streamline and automate digital systems for content delivery.
• Manage email automation for recruiting and business development.
• Implement AI solutions to enhance services.

Skills

MarTech integration

Data visualization

AI tools experience

Team leadership

Process creation

Tools

WordPress

Zapier

Make.com

Google Tag Manager

GA4

Looker Studio

Python

SQL

Job description

Director of Digital Operations & Automation

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This range is provided by Umbrex. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$145,000.00/yr - $170,000.00/yr

Direct message the job poster from Umbrex

My passion is building strong, connected communities. What’s yours?

Director of Digital Operations & Automation

Full-time

Reports to Founder

Umbrex is the global community that helps independent management consultants do their best work. Through project opportunities with our clients, curated resources, 100 exclusive events per year, and an active peer network, we enable thousands of professionals to thrive outside the walls of large consulting firms.

The Role in One Sentence

Own and streamline every digital system, from website publishing and email outreach to data flows and AI-powered automations, so Umbrex can deliver world-class content, member experiences, and client services delivery at startup speed.

What You’ll Do

Work with company leadership to help improve our tech stack, processes, and systems across our departments, including but not limited to: diagnosing areas of improvement, identifying new software, layering AI with existing software, and hiring and managing contractors for some process improvement components.

Website

• Streamline and automate the web posting process of our Content Team
• Manage WordPress (or a similar CMS) and continually improve site speed, Core Web Vitals, and internal linking
• Conduct content analytics, keyword research, and SEO to increase web traffic
• Implement heatmap tracking and conduct UX analysis to improve conversion rates

Email automation for recruiting and business development

• Set up and optimize Instantly.ai cold-outreach domains, including SPF, DKIM, DMARC, warm-up
• Lead email A/B testing and analytics
• Build and maintain lead-magnet delivery automations in Kit (formerly ConvertKit)

Company-Wide Process Automation

• Map manual workflows, such as survey-to-CRM, lead-enrichment, podcast syndication, and deliver no-code or low-code solutions using Zapier, Make.com, n8n, or GPT-powered scripts.
• Prototype lightweight Python or SQL jobs when no-code falls short, supervising freelance developers or data engineers for complex tasks.
• Document processes and identify automation opportunities throughout the company
• Manage GA4, Google Tag Manager, and Looker Studio dashboards: set up events, goals, and attribution models.
• Deploy heat-map or session-recording tools (Hotjar, Clarity) and translate insights into conversion optimization tests.
• Create unified marketing and member success KPIs, integrating data from multiple channels.

Implement AI solutions

• Identify and implement AI tools to enhance our mission-driven services.

Leadership & Governance

• Advise leadership on tech stack decisions, security, and vendor selection as Umbrex’s most technical voice.
• Run quarterly automation audits to prioritize new opportunities and retire redundant tools.
• Cultivate a culture of continuous improvement by celebrating the elimination of manual steps.

What You’ll Bring

• Hands-on experience with MarTech and automation—integrating WordPress APIs, email authentication, Zapier, or Make scenarios that save hours.
• Data fluency—querying, visualizing, and storytelling with metrics.
• Curiosity about AI—experience with LLM APIs or low-code AI tools to streamline text-heavy tasks.
• Team leadership—coaching junior implementers and translating technical ideas for non-technical colleagues.
• Process obsession—creating SOPs, checklists, and Loom videos effortlessly.

Base salary (CAD): C$145K – C$170K, with exact offer based on experience, skill depth, and location.

Performance bonus: up to 15% of base.

Work style: remote-first with core overlap hours.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Information Technology, and Advertising

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