Director of Digital Agency

Leap Tools Inc.; Canada; On-site; CAD 80,000 - 120,000; Full time

Job summary

A rapidly growing tech company in Canada seeks a Director of Digital Agency to lead digital marketing initiatives for flooring retailers. This role demands expertise in SEO, SEM, and analytics, along with strong leadership skills. You will guide a multidisciplinary team to deliver innovative digital solutions while ensuring client satisfaction.

Benefits

Work-from-home stipend

Generous time off

Remote-first company culture

Parental leave program

Birthday off

Qualifications

• 3-5 years of digital marketing experience, preferably in an agency setting.
• Strong leadership and team management experience.
• Deep knowledge of local SEO, SEM, digital advertising, and analytics.

Responsibilities

• Lead agency’s digital marketing and web initiatives for flooring retailers.
• Create digital marketing frameworks tailored for businesses.
• Oversee multidisciplinary teams and manage client relationships.

Skills

Leadership

Digital marketing

SEO

SEM

Communication

Analytics

Tools

Google Analytics

Google Ads

SEMrush

Bing Ads

Job description

At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest-growing tech companies by Deloitte for multiple years in a row, and we are looking for ambitious challenge-seekers to fuel our momentum and help us create an iconic global tech company.

About our product

Our technology lets you see products in your own room before you buy. Imagine you want to redesign your home and have been searching for new tiles for your kitchen, or a new rug for your living room. You definitely want to make sure it will look good in your space. We enable that through cutting-edge computer vision technology, presented in an extraordinarily simple and accessible way. Try our rug demo now! Simply upload a picture of your room using your mobile phone, and slide the rug under your coffee table: https://www.roomvo.com/rugdemo4r

About You

As the Director of Digital Agency, you will lead the agency’s digital marketing and custom website initiatives for our portfolio of flooring retailers. You will shape strategic vision, oversee execution, and drive measurable results through cutting-edge digital campaigns and platform development. This role combines digital marketing expertise, agency leadership, industry understanding, and team management.

What You'll Do:

• Set the agency’s overall digital vision and service roadmap specifically aligned with the evolving needs of flooring retailers, including regional marketing nuances, customer buying behaviour, and seasonal trends.
• Stay on top of digital trends and innovations in retail, local SEO, and paid advertising.
• Develop scalable marketing frameworks that can be tailored for both single-location businesses and multi-location flooring retailers or dealer networks.
• Lead a multidisciplinary team including SEO/SEM specialists, content creators, designers, and website builders
• Develop and maintain standard operating procedures (SOPs), playbooks, onboarding checklists, and internal documentation to support consistency and scalability.
• Implement processes, documentation, and workflows to improve quality and efficiency.
• Optimize project management workflows using tools such as ClickUp or similar to ensure on-time and high-quality delivery.
• Serve as a strategic advisor to key clients, providing insights, performance reviews, and campaign direction.
• Oversee onboarding, campaign planning, performance analysis, and optimization.
  Ensure high client satisfaction, retention, and lifetime value.
• SEO: Lead keyword strategies, on-site optimization, local SEO, and backlinking campaigns.
• SEM & Ads: Oversee Google Ads, Bing Ads, retargeting, and budget planning.
• Websites: Manage custom website design and development process in collaboration with our Design team
• Social Media: Guide strategy across platforms (Facebook, Instagram, TikTok, etc.), including content planning and paid social.
• Develop performance reporting dashboards and communicate ROI clearly to clients
• Drive data-driven decisions using Google Analytics, Google Ads, SEMrush/Ahrefs, Facebook Ads Manager, and other marketing tools.

Requirements:

• 3-5 years of digital marketing experience, preferably in an agency setting.
• Strong leadership and team management experience.
• Deep knowledge of local SEO, SEM, digital advertising, and analytics.
• Familiarity with CMS platforms (WordPress, Webflow, etc.) and website development cycles.
• Client-facing experience with excellent communication skills.

About our culture

• We're a remote-first company that encourages our employees to work from where they're most productive.
• We work in tight-knit teams to cultivate an ownership mentality.
• We cherish curiosity and an obsession for details because we know these details are invaluable over the long run.
• We're hyper-focused on our achievements and our ability to execute our promises. We act with urgency.
• We value work-life balance by offering generous time off
• Work anywhere in the world for up to 3 months!
• We value families, by offering a parental leave program
• We offer a work-from-home stipend
• Your birthday (and our company's birthday) is a day off!

About our hiring process

Now: You upload your resume and complete a brief questionnaire.

Step 1: We arrange a video call with you to assess your abilities, followed by a brief take-home skills assessment.

Step 2: You attend the first-round interview soon after.

Step 3: You attend a second-round interview.

Step 4: You meet one of the founders.

Step 5: You receive an offer.

Take the Leap. Apply now.

Our demo, in case you missed it: https://www.roomvo.com/rugdemo4r