Director Of Client Strategy (Growth Director)

Aplo Group; Toronto; Hybrid; CAD 170,000 - 210,000; Full time

Job summary

A leading marketing consulting firm is looking for a Director of Client Strategy to lead growth strategies for eCommerce clients. This role involves hands-on media buying across platforms like Meta, Google, and TikTok, while also overseeing client retention strategies. You should have over 5 years of media buying experience and strong financial acumen. A competitive salary package is offered, along with a hybrid work option.

Qualifications

• 5+ years of media buying experience required, notably with Meta.
• Experience with Google and TikTok advertising is crucial.
• Hands-on knowledge of how to grow and operate a Shopify store.

Responsibilities

• Own campaign planning, execution, optimization, and scaling across multiple platforms.
• Manage significant ad budgets focused on performance.
• Lead retention strategy across email and SMS.

Skills

Media buying experience

Email/SMS strategy oversight

Understanding of P&L and cash flow

Experience with Shopify

Client-facing experience

Job description

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Job Title : Director of Client Strategy (Ecommerce)

Location : Remote / Hybrid — Hiring in Ottawa, Toronto, or Montreal

Type : Full-Time

Compensation : $170,000 – $210,000 CAD + performance-based bonus

Start Date : Flexible

About Aplo Group

Aplo Group is a performance marketing and consulting firm helping eCommerce brands grow profitably. We work with a range of businesses — from early-stage startups to established 8-9-figure brands.

Our team blends strategic thinking with tactical execution across paid media, retention, creative, and CRO. We don’t just advise — we build, optimize, and scale. Now, we’re hiring a Director of Client Strategy to own both the strategy and execution of growth across a portfolio of clients.

The Role

As Director of Client Strategy , you will be both the lead strategist and hands-on media buyer across your client accounts. You’ll be responsible for scaling performance through Meta, Google, TikTok, and other platforms — while also overseeing how lifecycle, creative, and landing page efforts tie into the broader growth strategy.

You’ll collaborate with internal specialists (designers, editors, copywriters, email / SMS experts), but you’ll personally own paid media and act as the primary driver of client performance.

Core Responsibilities

Strategic Ownership

• Build and lead growth strategies across paid media, retention, and CRO
• Run client calls, deliver reporting, and translate data into clear decisions
• Identify growth opportunities, performance risks, and channel expansion paths

Media Buying (Hands-On)

Own campaign planning, execution, optimization, and scaling across Meta, Google, TikTok, and other platforms

Manage significant ad budgets with a performance-first mindset

Constantly test creative, targeting, and offers to drive improvements in CAC, MER, and LTV

Retention & Lifecycle Oversight

Lead retention strategy across email and SMS

Work closely with Klaviyo specialists and copywriters to execute high-performing flows and campaigns

Tie lifecycle strategy into paid acquisition goals and funnel progression

Team Coordination

Oversee a cross-functional team including designers, video editors, copywriters, and platform specialists

Set priorities, provide creative direction, and ensure execution is aligned with strategy

Maintain accountability and communication across all stakeholders

Financial & Performance Insight

Understand client business models, cash flow, and key unit economics

Analyze P&Ls, contribution margins, and funnel-level KPIs to guide spend decisions

Advise clients on budgeting, product offers, and promotional strategies

Who You Are

5+ years of media buying experience (Meta required, Google and TikTok required)

Experience overseeing or executing email / SMS strategy (ideally with Klaviyo)

Hands-on knowledge of how to grow and operate a Shopify store

Strong grasp of finance and economics : you understand P&Ls, cash flow, and how growth impacts the bottom line

Proven client-facing experience — you’ve worked directly with founders, CMOs, or Heads of Growth

Comfortable managing cross-functional teams and leading through influence

Operate like an owner : proactive, sharp, decisive, and accountable

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Advertising Services

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