Director of Brand(Temporary)-Business Support Centre

Federated Co-operatives Limited; Alberta; On-site; CAD 80,000 - 110,000; Full time

Job summary

An established industry player is seeking a visionary Director of Brand to lead their marketing and communication efforts. This role is pivotal in shaping brand strategies and enhancing community engagement across various platforms. The ideal candidate will possess over a decade of experience in marketing and public relations, with a strong focus on digital strategies and brand management. You will work closely with a dynamic team, fostering innovation and collaboration, while representing the organization at community events. This is a unique opportunity to make a significant impact in a vibrant community known for its agricultural roots and quality of life.

Qualifications

• 10+ years in Marketing or Public Relations with strong leadership experience.
• Proficient in digital marketing strategies and brand management.

Responsibilities

• Develop and implement marketing strategies to enhance brand awareness.
• Manage digital marketing campaigns and community engagement initiatives.

Skills

Marketing

Public Relations

Digital Marketing

Community Engagement

Brand Management

Project Management

Data Analysis

Education

Degree in Business Administration

Degree in Marketing

Degree in Public Relations

Tools

Social Media Platforms

Email Marketing Tools

Digital Advertising Platforms

Job description

Reporting to the VP of Brand Development & Facilities, the Director of Brand is responsible for leading the Marketing and Communication Engagement functions of the Brand division. This role involves implementing brand strategies, programs, and initiatives across the organization, while contributing to the development of organizational branding strategies.

The role oversees external communication, branding, marketing member intelligence, and community engagement. The successful candidate will develop and execute marketing strategies that promote South Country Co-op's brand identity and purpose, ensuring a cohesive and effective presence across all channels. They should be a visionary leader with a passion for storytelling and a deep understanding of community engagement around a brand.

1. Research, develop, and implement innovative marketing programs, including direct mail, commercial sales, social media marketing, conventions, workshops, advertisements, sales tools, and other initiatives.
2. Develop and implement comprehensive branding and marketing strategies to enhance brand awareness.
3. Manage digital marketing strategies, email campaigns, social media, and online advertising to drive engagement and support revenue goals.
4. Build and maintain strong relationships with community stakeholders, partners, and influencers to support brand messaging.
5. Analyze market trends and competitor activities to identify opportunities and challenges.
6. Monitor and report on marketing campaign effectiveness, making data-driven decisions to optimize performance.
7. Represent the company at community and public events, conferences, and media appearances.
8. Collaborate with creative teams to produce marketing collateral, maintaining brand integrity.
9. Foster a culture of innovation within the marketing team, encouraging creativity and experimentation.
10. Coordinate with cross-functional teams, including product development and sales, to align with business objectives and legislative requirements.
11. Provide leadership to the Marketing and Community Relations team.

Who you are :

• Hold a degree in Business Administration, Marketing, Public Relations, or equivalent.
• Minimum of 10+ years of relevant experience in Marketing, Public Relations, Communications, Community Relations, Digital Marketing, or eCommerce in a corporate or retail setting; a combination of relevant experience and education may be considered.
• At least 8 years of progressive leadership experience supporting services and/or professional staff, preferably in marketing.
• Strong business acumen, strategic and tactical agility, and understanding of financial aspects, operations, branding, talent and culture, business development, and administration.
• Excellent understanding of brand building and management.
• Proficiency in traditional and digital marketing strategies, technologies, and solutions.
• Effective project management, prioritization, multitasking, and time management skills.
• Experience with print and web-media publishing (magazines, newsletters, journals); knowledge of printing procedures is preferred.
• High flexibility and strong interpersonal skills to work effectively in diverse environments.
• Experience in developing relationships with external and internal customers on complex issues.
• Valid Class 5 driver’s license.

This position requires regular travel within our trading areas and occasional travel outside for business needs.

Who you’ll work with :

The Team : You will provide leadership, guidance, and mentorship to the Marketing and Community Relations team, fostering a culture of collaboration, innovation, and results.

The Community : Located in Medicine Hat, AB, known as the sunniest city in Canada, offering numerous sports and activities, promoting a high quality of life and affordable living. Medicine Hat is a hub for agriculture and natural resources.

Our Communities : We serve communities throughout Southern Alberta, including Acadia Valley, Barons, Bassano, Bow Island, Broxburn, Brooks, Claresholm, Duchess, Dunmore, Hays, High River, Lethbridge, Lomond, Oyen, Picture Butte, Redcliff, Taber, and Vauxhall.

If this opportunity resonates with you and you believe you're the right fit, please apply online by May 8, 2025. We thank all candidates for their interest; only those selected for further steps will be contacted.