Director Media Strategy & Performance

Safeway; Mississauga; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading Canadian retail company is seeking a Director of Media Strategy and Performance to spearhead media investments and digital marketing initiatives. This strategic position requires extensive marketing expertise, strong leadership skills, and an ability to drive brand affinity across multiple platforms. The role offers the opportunity to shape media communication for a diverse range of supermarket banners, focusing on increasing store traffic and creating customer connections.

Qualifications

• 10 years marketing expertise from the industry or agency experience preferred.
• Customer Focus, Critical Thinking, Decision Making, Problem Solving skills required.
• Experience in People Management and Development.

Responsibilities

• Lead the strategy and delivery of all banner media investments.
• Manage media budget based on commercial and brand goals.
• Develop and manage digital and media strategies for increased customer engagement.

Skills

Business Development

Marketing

Pricing

Analysis Skills

Research Experience

Project Management

Strategic Planning

Financial Modeling

Leadership Experience

Management Consulting

Analytics

Job description

Job Category : Media Strategy & Performance

Travel Requirements : 0 - 10%

Job Type : Full-Time

Country : Canada (CA)

Province : Ontario

City : Mississauga

Location : Tahoe Office

Postal Code : L4W 0C7

Our family of 134000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better great experiences families communities and our employees. We are a family nurturing families.

A proudly Canadian company we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces you may know us as Sobeys Safeway IGA Foodland FreshCo Thrifty Foods Lawtons Drug Stores or another of our great banners but we are all one extended family.

All career opportunities will be open a minimum of 5 business days from the date of posting.

Overview

The Director of Media Strategy and Performance is responsible delivering leading the strategic integrated media communication recommendations for Empire. This role will lead the strategic approach and roadmap for media and digital marketing and media innovations that deliver first to market opportunities and creative industry firsts setting Sobeys apart from its competitors. The Director Media leads the strategic transformation of the digital and media portfolio with a focus on increasing brand affinity and consideration driving store traffic and sales growing market share and creating deep customer connections for all Sobeys Inc. banners.

Job Description

• Lead the strategy and delivery of all banner media investments rooted in business KPIs while maximizing spend effectiveness
• Lead the digital transformation of our price item communication efforts from print flyers to digital
• Lead the Media Strategy and Media Planning processes across all paid media channels : search display flyer distribution social and influencer disciplines to enable holistic cross-channel strategies and activation plans
• Manage the strategy and execution of all Canadian performance media brand media partnerships and agency relationships to drive results and thought-leadership through strategic partnerships
• Work collaboratively across functions such as Insights and Analytics Planning and Creative to build strategies to improve the effectiveness of multichannel media programs
• Develop and apply social strategies to support and drive increased customer engagement brand advocacy content marketing community building campaign activation and coordination across earned owned and paid social.
• Performance marketing through various digital and social channels leading consumers to stores; constantly monitor optimize and execute with excellence thereby driving growth through media effectiveness
• Develop and manage a media budget based on commercial and brand goals that deliver programs designed to maximize ROI and breakthrough with target audiences.

Job Requirements

• 10 years marketing expertise from within the industry or agency experience preferred
• Customer Focus
• Critical Thinking / Decision Making / Problem Solving
• Managing for Results
• People Development
• People Management

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

While all responses are appreciated only those being considered for interviews will be acknowledged.

We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.

Required Experience :

Director

Key Skills

Business Development,Marketing,Pricing,Analysis Skills,Research Experience,Project Management,Research & Development,Strategic Planning,Financial Modeling,Leadership Experience,Management Consulting,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1

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Director Strategy • Mississauga, Ontario, Canada