Director-Marketing (Value Proposition Development)

Intello Technologies Inc.; Calgary; Hybrid; CAD 122,000 - 182,000; Full time

Job summary

A leading technology company is seeking a Director of Marketing focused on developing competitive value propositions for their Home Solutions portfolio. The role combines strategic oversight with hands-on leadership, ensuring market alignment and customer retention through innovative offerings and deep customer insights. This position is perfect for a seasoned expert with a passion for driving customer-centric solutions in a dynamic industry.

Benefits

Comprehensive total rewards package

Minimum 3 weeks of vacation

Flexible benefits plan

Generous pension and share purchase programs

Career growth and learning opportunities

Qualifications

• Experience in telecom, technology or related industries.
• Proven track record in developing value propositions.
• Ability to lead with data-driven decision-making.

Responsibilities

• Lead the creation of differentiated value propositions.
• Develop promotional and pricing constructs.
• Champion a culture of measurement and continuous improvement.

Skills

Strong understanding of home and connectivity services

Analytical skills

Cross-functional leadership

Innovative mindset

Education

8+ years in product marketing or related fields

Job description

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Director-Marketing (Value Proposition Development)

Location:

Toronto, ON, CA, M5J 2V5

Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Regular

Description

As the Director, Value Proposition – Home Solutions, you will be the strategic architect of our product value propositions, responsible for defining and executing offer strategies that position TELUS as the market leader in connected home services. You’ll shape compelling value propositions for our Home Solutions portfolio — including Fibre Internet, Optik TV, Streaming, SmartHome Security & Automation, Energy Management, and Online Security — with a laser focus on household acquisition, retention, and customer value growth.

Key Responsibilities:

Insight-Led Value Proposition Development and Customer-Centric Offer Design:

• Lead the creation of differentiated value propositions for National Home Solutions, grounded in customer research, behavioural insights, and a deep understanding of customer needs and pain points
• Utilize market analytics, segmentation, and performance data to identify opportunities that drive acquisition, reduce churn, and support accretive base migrations
• Translate insights into compelling offers that resonate with customers and reinforce TELUS’ brand promise of simplicity, reliability, and innovation
• Partner with the Base Management team to design offers that are meaningful to customers at every stage of their journey, from new acquisition to plan upgrades and retention
• Develop promotional and pricing constructs that reflect the voice of the customer while maintaining margin discipline and competitive differentiation
• Work closely with the Pricing team to design innovative rate plans and offer structures that reflect customer value, market dynamics, and the TELUS brand position
• Own and evolve the bundling strategy across TELUS Home Solutions, integrating services in ways that deliver enhanced value, convenience, and customer loyalty
• Partner with your peer in the Mobility Solutions Commercial team to develop innovative, differentiating and profitable bundled value props to drive Product Intensity in the customer base
• Drive programs that increase cross-product penetration and elevate the overall TELUS experience
• Partner with the Chief Product Office to drive product roadmap evolution in synchronization with the Value Prop strategy
• Partner with the Marketing Communications team to bring value propositions to life through clear, impactful messaging that differentiates TELUS in the marketplace
• Ensure go-to-market plans are fully aligned with the customer insights, value proposition strategy, and competitive positioning
• Stay ahead of evolving customer expectations, emerging trends, and competitor value proposition evolutions to continuously inform and refine our offerings
• Champion a culture of experimentation, measurement, and continuous improvement

Qualifications

• 8+ years in product marketing, pricing, strategy, or commercial leadership roles in telecom, technology, or related industries
• Proven experience developing value propositions and offers in multi-product or bundled environments
• Strong understanding of home and connectivity services including internet, TV, home automation, and digital security
• Deep analytical skills and financial acumen; comfortable using data to drive decisions
• Excellent cross-functional leadership, influencing, and communication skills
• Strategic mindset with a passion for innovation and customer-centric design

Salary Range: $122,000-$182,000

Performance Bonus or Sales Incentive Plan: 30%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunitiestodevelop your skills
• And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team memberwill be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

12
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.