Director Marketing Technology Analytics & Digital Platforms

Intact Financial Corporation; Montreal; Hybrid; CAD 162,000 - 198,000; Full time

Benefits offered by this job

Hybrid work model

Annual bonus up to 20% of base salary

Employee Share Purchase Plan (ESPP)

Pension plan with long-term security

Wellbeing & telemedicine benefits

Job summary

Intact Financial Corporation is seeking a visionary Director of Marketing Technology, Analytics and Digital Platforms to lead MarTech strategy, digital platforms and analytics.

You will oversee technology platforms, collaborate with marketing, IT and analytics teams, and drive the digital transformation to personalize customer experiences. This role demands a seasoned leader with data-driven decision-making and a strong stakeholder orientation.

Qualifications

• Bachelor’s degree in marketing, information technology, or a related field (MBA is an asset).
• Minimum of 10 years of experience in digital marketing and/or technology, with at least 5 years in a MarTech leadership role.
• Proven expertise in modern MarTech ecosystems such as Salesforce Marketing Cloud, Adobe Experience Manager, Adobe CJA/Analytics, etc.
• Strong understanding of customer data, automation, and personalization concepts.
• Excellent leadership skills with the ability to drive complex projects.
• Proficiency in interpreting data to guide strategic decision-making.
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• No Canadian work experience required however must be eligible to work in Canada.
• Ce poste jouera un rôle essentiel au sein de notre équipe.

Responsibilities

• Develop and execute a forward-thinking MarTech vision aligned with Intact’s strategic goals.
• Assess and adopt emerging technologies to enhance engagement, automation and outcomes.
• Maintain a prioritized roadmap focused on business value and efficiency.
• Oversee MarTech platforms including CMS, CMP, customer data, marketing automation, personalization and measurement.
• Ensure platforms are integrated, scalable, secure and adopted.
• Lead cross-functional collaboration across marketing, IT and analytics teams.
• Strengthen governance for consent, identity, data quality, and audience activation.
• Measure effectiveness of MarTech solutions and guide investments.
• Lead the marketing analytics team and roadmap.
• Build and manage a team of MarTech experts.

Skills

MarTech leadership

Team leadership

Data governance

Analytics

Collaboration

Education

Bachelor's degree in marketing/IT

MBA is an asset

Tools

Salesforce Marketing Cloud

Adobe Experience Manager

Adobe CJA/Analytics

Job description

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times. Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us. Pay at Intact is about much more than just salary. Flexible work arrangements and a hybrid work model Possibility to purchase up to 5 extra days off per year Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life) Salary range (but not limited to): 161,600 - 197,500 Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance): 20% As part of our commitment to Win As A Team, we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares. Our pension offerings provide flexibility and long-term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan. Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well.

About the role

At Intact, we believe innovation and customer experience are at the heart of everything we do. With a commitment to excellence, we push the boundaries of digital marketing to deliver smart, customer-focused solutions. We’re looking for a visionary leader to spearhead our marketing technology, digital platforms and marketing analytics strategy while enhancing our capabilities in an ever-evolving environment.

Role Overview

As the Director, Marketing Technology, Analytics and Digital Platforms, you will lead the development and implementation of Intact’s MarTech, Digital Platforms and Marketing Analytics strategy. You will oversee the management of our technology platforms while collaborating with marketing, IT, and analytics teams to create integrated solutions that maximize campaign efficiency and impact. Your role will be critical in accelerating our digital transformation and personalizing the customer experience.

Key Responsibilities

• MarTech Strategy:
  • Develop and execute a forward-thinking MarTech vision aligned with Intact’s strategic goals.
  • Assess and recommend emerging technologies to enhance customer engagement, automation, and marketing outcomes.
  • Maintain a prioritized roadmap focused on business value, customer impact, and operational efficiency.
• Platform Management:
  • Oversee core MarTech capabilities, including CMS, CMP, customer data, marketing automation, personalization, digital experience, and measurement.
  • Ensure platforms are integrated, scalable, secure, and effectively adopted.
  • Manage technology partners, platform performance, and investment optimization.
• Cross-functional Collaboration:
  • Work closely with marketing, IT, and data teams to define and execute aligned solutions.
  • Act as a strategic liaison between technical and marketing teams.
  • Act as the strategic bridge between marketing, IT, data, analytics, business teams, and external partners.
  • Enable teams through clear processes, standards, training, and change management.
• Data, Governance, and Measurement:
  • Partner with data, privacy, security, and analytics teams to promote responsible use of customer data.
  • Strengthen governance for consent, identity, data quality, and audience activation.
  • Measure the effectiveness of MarTech solutions and provide data-driven recommendations.
  • Identify opportunities for optimization and growth in technology investments.
  • Lead the marketing analytics team and roadmap.
• Team Leadership:
  • Build and manage a team of MarTech experts.
  • Foster a culture of innovation, continuous learning, and results-driven thinking.

What you bring to the table

• Bachelor’s degree in marketing, information technology, or a related field (MBA is an asset).
• Minimum of 10 years of experience in digital marketing and/or technology, with at least 5 years in a MarTech leadership role.
• Proven expertise in modern MarTech ecosystems such as Salesforce Marketing Cloud, Adobe Experience Manager, Adobe CJA/Analytics, etc.
• Strong understanding of customer data, automation, and personalization concepts.
• Excellent leadership skills with the ability to drive complex projects.
• Proficiency in interpreting data to guide strategic decision-making.
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• No Canadian work experience required however must be eligible to work in Canada.
• #LI-Hybrid Ce poste jouera un rôle essentiel au sein de notre équipe. | This position will fill an essential role in our team.

We are an equal opportunity employer At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives. We encourage applications from individuals who are members of equity‑deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community. As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today. We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request. If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs. Learn more about our recruitment process and your candidate journey here. Please note that Intact does not provide sponsorship or other support for immigration‑related matters including but not limited to employer‑specific closed work permits. Candidates must be eligible to work in Canada from the anticipated start date and throughout their employment and are solely responsible for maintaining their work eligibility. If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.