Director, Marketing Programs

Apryse; South Frontenac; Remote; CAD 120,000 - 150,000; Full time

Job summary

A leading document software technology firm is seeking a Director of Marketing Programs to lead demand generation strategies for developer solutions in North America. The ideal candidate will have over 8 years of B2B technology marketing experience, focusing on multi-channel campaigns that drive pipeline growth. This role offers competitive salary, flexible remote work options, and comprehensive benefits starting from day one.

Benefits

Flexible remote-first work environment

Comprehensive extended benefits

Annual recurring WFH allowance

Support for learning and development

Diverse and inclusive workplace

Qualifications

• 8+ years of experience in B2B technology marketing.
• Proven track record of achieving measurable pipeline outcomes.
• Strong understanding of how to engage developer-focused audiences.

Responsibilities

• Lead the strategy and execution of marketing programs.
• Drive pipeline growth through integrated campaigns.
• Mentor program managers and foster a results-oriented environment.

Skills

B2B technology marketing

Demand generation

Pipeline growth

Multi-channel campaign execution

Leadership

Data-driven decision making

Project management

Tools

Salesforce

Job description

Role Overview

We are seeking a results-driven Director of Marketing Programs to lead the strategy and execution of integrated campaigns focused on generating pipeline and revenue for our developer solutions in North America. This role is ideal for a marketing leader who thrives on translating market insights into demand-driving initiatives that accelerate awareness, engagement, and conversion.

You will own the regional demand generation strategy, partnering closely with sales to ensure marketing directly impacts pipeline and bookings. The ideal candidate has a proven track record in multi-channel campaign orchestration, data-driven decision-making, and developer-focused marketing.

Key Responsibilities

• Drive pipeline growth in North America through integrated, multi-channel marketing programs targeting developer and technical audiences.
• Plan, execute, and optimize campaigns leveraging high-intent data, industry trends, and market insights to generate MQLs, SAOs, and revenue opportunities.
• Align marketing with regional sales goals, collaborating closely with Sales and BDR teams to ensure campaigns convert to pipeline and closed-won revenue.
• Lead multi-channel execution across digital, social, content syndication, paid media, events, email, and nurture programs to maximize engagement and conversion.
• Measure and report marketing impact with a focus on pipeline attribution, ROI, and continuous optimization.
• Mentor and guide program managers, fostering a results-oriented, data-driven approach to campaign execution.
• Stay ahead of developer marketing trends and innovative demand generation tactics to continuously improve performance.

Qualifications

• 8+ years of experience in B2B technology marketing, with a strong focus on demand generation and pipeline growth.
• Demonstrated success in owning regional marketing programs and achieving measurable pipeline and revenue outcomes.
• Expertise in multi-channel campaign execution, including digital, paid media, events, and nurture programs.
• Strong understanding of developer and technical personas and how to engage them effectively.
• Data-driven mindset with experience in marketing automation, CRM (Salesforce), and attribution/reporting tools.
• Excellent leadership, project management, and cross-functional collaboration skills.

Benefits

• Excellent work-life balance with a flexible remote-first work environment.
• Competitive salary commensurate with experience & qualifications.
• A comprehensive extended benefits package including health, dental, and vision coverage for you and your family starting from day one.
• A supportive team environment with resources to help you do your best work and unlimited career growth potential.
• Highly autonomous and entrepreneurial environment.
• Annual recurring WFH allowance for home office purchases.
• Ongoing support for learning and development to master your craft.
• Work with hardware you're most comfortable with (Windows or Mac).
• Diverse and inclusive workplace where we all learn from each other.

Company Description

As the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications, Apryse is committed to delivering cutting-edge technology solutions that empower our clients to achieve their goals. With a broad international portfolio of companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler.

Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft, and many more come to us to realize their web and mobile strategies for document management, editing, and collaboration. Our SDK is the #1-ranked commercial document SDK worldwide, used in thousands of solutions by millions across various industries. Our XODO app alone has 25M installs and the highest ratings among PDF productivity apps on major marketplaces.

Ready to join our team?

If you're interested in helping Apryse deliver on its commitments and advancing your career, we invite you to apply online now. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you don't meet every listed requirement.

The compensation range for this position is $120,000.00-$150,000.00 CAD, depending on experience and qualifications.

We are committed to an inclusive, discrimination-free work environment. We are an equal opportunity employer, respecting all factors prohibited by law, and will provide reasonable accommodations for qualified individuals.